An investigation of motivational factors oftourist’s satisfaction with respect toBundelkhand region

Abstract

The purpose of this study is to analyze the motivational factors of tourist satisfaction in Bundelkhand region. The main intent of the research paper is to explore and conceptualize various tourist motivational factors such as general tour attraction, accommodation, tourist sites and travelling which influence the tourists’ satisfaction in Bundelkhand (Uttar Pradesh & Madhya Pradesh). A questionnaire consisting of 32 items was developed to measure the construct and its dimensions. The first draft of the questionnaire was subject to a pilot testing through a focus group and an expert evaluation. Data were gathered from a 370 tourists’ sample conducted at different sites in the Bundelkhand. A structured questionnaire on five point rating (Likert scale) was administered by way of personal interview. Factor analysis technique used to extract the relevant motivational factors of tourist satisfaction. Based upon the results of this study, several recommendations can be made to increase tourists’ satisfaction with the Bundelkhand. First, comprehending what tourists seek at Bundelkhand region’s attraction will help tourism marketers better understand their customers. Second, identifying which attributes satisfy the tourist who visit Bundelkhand will help tourism planners develop appropriate strategies to attract their customers and serve them effectively