Role of Internal Marketing and Its Impact on Faculties for Job Satisfaction of Private Management colleges in Bhubaneswar, Odisha
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Abstract
The Education is backbone of the society as well as economic growth of India. For good education the role of faculties is more important. The faculties can be satisfied then only good education as well as nation can grow. The objective of the study is to examine internal marketing relationships and their influence on faculty attitude and beheviours in universities. The article highlights age as the benchmark for the faculty’s behavior toward students. This paper is based on empirical work which establishes the relationship between internal marketing and employee satisfaction in universities in Odisha. It is mainly derived from literature that provides backbone for study. A questionnaire was designed to collect the data from different universities. The findings of research showed that training and development, promotion, superior and colleague relationship and recognition and compensation have positive impact on employee satisfaction. The sample sizes of the respondents are 30 employees within the universities. The sample can be collected from Bhubanswar. The primary data are analyzed by using the Chi-square analysis and percentage method. The finding of the research would help to faculties as well as student to enhancement their carriers
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