The Role and Impact of Indian Youth in Purchase Decision Making Process

Abstract

Since the Second World War over, orientation of doing business, targeting market and approaching to customers, got totally changed. This was the era where business houses had to redesign their business strategies. Supply was not the problem rather demand was the problem. It was the conversion of profit orientation to customer addition. Marketer had to come out from the office or psychological and physical fence of doing business. Understanding market and customer and accordingly designing and offering and then seeking feedback was the trend started in first half of 20th century. To enhance understanding of consumer behaviour, this paper focused on development and implementation of consumer behaviour strategies. Today’s consumers have access to any product at any time and from any place.