Animating Factors of Impulse Buying Behavior: A LiteratureReview

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Published: 2020-01-30
Authors

Neha Munjal

DOI: https://doi.org/10.65301/aimt.2020.9.I.II.751
Keywords:
Impulse buying, factors of impulse purchase, consumer behavior

Issue

Vol. 9 No. I and II (2020): Jan - Dec

Section

Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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Abstract

Buyers purchase items in light of need to them as well as on account of unexpected desire to get them. The motivation purchasing have been explored by purchaser conduct scientists and promoting academician in excess of 50 years. The point of this examination is to introduce a nitty gritty writing audit of the motivation purchasing conduct by dissecting the different looks into in the field of customer conduct. Improvement of drive buying idea, procedure of customer's motivation buying conduct, different elements that affect motivation buying and the connection between drive purchasing and retailing are examined right now. This examination will be helpful for retailing analysts and professionals towards thorough understanding of the customer's lack of caution in hypothetical structure. The substance investigation of the different explores about drive purchasing conduct might be manual for understanding the fundamental attributes of motivation buying for future specialists by clarifying the various components affecting drive purchasing.

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References

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