Environmental Performance of IT Sector in India: A Comparative Study between Infosys and TCS
This study investigates the sustainability performance of two leading Indian IT companies, Infosys and TCS, concentrating on four main environmental factors: energy usage (GJ), water usage (kl), waste production (metric tonnes), and greenhouse gas (GHG) emissions (MTCO2e). The research seeks to evaluate inter-firm and intrafirm trends from 2021 to 2024, offering a comparative examination of their environmental effects and resource management approaches. The approach includes a detailed quantitative assessment of yearly data, monitoring shifts in each parameter on a yearly basis. The research reveals that although both companies show an overall increase in energy and water usage, Infosys has significantly improved in minimizing waste production and greenhouse gas emissions. On the Contrary, TCS has shown a consistent growth in waste production and a sharp increase in Scope 3 emissions, even though it has been successful in lowering its Scope 1 emissions. A comparison between these firms shows that TCS continually utilized more energy and water than Infosys during the period of study, with the difference increasing annually. Infosys, conversely, excelled beyond TCS in waste management, demonstrating a 32% decrease in waste production by 2024, while TCS's waste output shot up by 209%. Furthermore, Trends in GHG emissions reaffirm Infosys's success in bringing down both direct (Scope 1) and indirect (Scope 3) emissions, whereas TCS faced difficulties, especially with Scope 3 emissions, which almost tripled by 2024. The results serve as an alarming call for TCS to tackle its increasing Scope 3 emissions and adopt better, efficient waste management practices. Infosys's noteworthy achievement in these sectors indicates the possiblebenefits of investing in sustainable methods and resource-efficient technologies. Ultimately, this research contributes to the broader discussion on corporate sustainability within the Indian IT industry, providing practical insights for firms aiming to harmonize growth with environmental accountability. The comparative analysis not only highlights the most efficient practices but also pinpoints key areas for improvement, intending to drive policy formulation and corporate strategies toward a more sustainable future.
Copyright (c) 2024 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Analogies and Insights: Exploring Models in Component-Based Software Engineering
In the modern software development environment, Component-Based Development (CBD) has become a prominent approach that emphasizes constructing new software systems through the integration of pre-built, commercially available components. The main goal of Component-Based Software Engineering (CBSE) is to build software systems by integrating pre-existing sophisticated software solutions by assembling reusable modules, ultimately minimizing both development time and effort. CBSE also simplifies the maintenance and upgrading of large software systems. This approach is valuable because commonly used components can be developed once and reused across different systems through a shared interface. This paper analyzes and compares various CBSE models based on the activities they support, providing insights into their performance and effectiveness.
Implementation of Big Data Technology using Hadoop Platform
Big data analytics is a set of advanced analytic techniques used against very large, miscellaneous data sets that include. Using advanced analytic techniques such as machine learning, Analytics like Text and Predictive, statistics, data mining, etc. Businesses can examine previously untouched data sources independently or together with their current enterprise data to gain new perceptions, resulting in faster and better decisions. In this research paper, the Hadoop platform provides an improved programming model that is used to create and run distributed systems quickly and efficiently to process high volumes of data. Big Data, i.e., terabytes to exabytes, consists of large datasets that cannot be managed efficiently by the common database management systems. Mobile phones, Credit cards, Radio Frequency Identification (RFID) devices, and social networking platforms create huge amounts of data that may reside unutilized on unknown servers for many years. However, with the evolution of Big Data, this data can be accessed and analysed regularly to generate useful information.
Inclusive Human Resource Management in Employment Relationships: Examining the Influence of Organizational Requirements and Employee's Psychological Contracts in Delhi NCR
In today's competitive business landscape, inclusive human resource management (HRM) is essential for fostering fair, equitable, and sustainable employment relationships. This study examines the influence of organizational requirements and employees' psychological contracts in shaping inclusive HRM practices within organizations in Delhi NCR. Psychological contracts, which include employees' unwritten expectations regarding job security, career growth, fair treatment, and work-life balance, this factor is essential for employee engagement and retention. However, organizations must align these expectations with their operational needs, including performance objectives, compliance regulations, and strategic business goals. This research employs a mixed-method approach, using quantitative surveys and qualitative interviews with HR professionals and employees across various industries in Delhi NCR. It explores the effectiveness of inclusive HR policies, how psychological contract breaches affect employee motivation, and function of HR analytics in identifying and addressing workforce challenges. The study intends to provide insights into how data-driven HR strategies can bridge gaps between employee expectations and organizational goals, fostering a more engaged and productive workforce. The findings will Support the growth ofstrategic HRM policies that enhance inclusivity, promote employee well-being, and drive sustainable employment practices. By leveraging analytics, organizations can create a balanced and resilient workplace, ensuring long-term success and employee satisfaction.
Exploring Artificial Intelligence in Sustainability: A Bibliometric Analysis
The internet is becoming more and more important for both regular people and big companies. In 2019, online reports indicated that the global internet user count surpassed 4.13 billion, indicating that over half of the world's population was connected to the internet. There is a pressing need for innovative solutions to the increasing global challenges of degradation of the environment, climate change, depletion of resources, and social inequality. Recent research shows that the use of big data analytics and other AI technologies can improve sustainable development. In this paper, we explore the use of Artificial Intelligence in sustainability. We use bibliometric analysis using Secondary Scopus data and reviewed more than 428 research articles, book chapters, conference papers, we find that AI has the potential to improve sustainability results by providing more effective solutions to existing issues. The results suggest that AI can reduce energy consumption, improve resource utilization, improve production process efficiency, and provide better environmental management decision-making tools. We created a structured time frame and shown through graphical representation. We also suggest that further research should be conducted to develop strategies for incorporating AI into sustainable development efforts.
Harmony at Work: Nurturing Employee Wellbeing Through Mindfulness Practices:A Literature Review
In the paper, the significant influence of mindfulness on building a resilient and well-rounded workforce in the modern workplace is examined. The introduction establishes the scene by emphasizing the growing significance of worker well-being and presenting mindfulness as a transforming tool in the face of the demanding and fast-paced nature of contemporary workplaces. The paper explains the fundamentals of mindfulness, including its history, tenets, and practice of being in the now. The tone for further talks about the useful applications of mindfulness in the workplace is established by this fundamental knowledge. By integrating the mind and body, mindfulness is explored in a way that goes beyond mental exercises to show its comprehensive character. The report highlights the complex relationship between physiological wellness and mindfulness, highlighting its ability to lower stress hormones and improve immune system performance. It does this by drawing on neuroscientific research as well as psychophysiological investigations. These useful tools enable staff members to adopt mindfulness as a technique for managing the demands of their work lives, from regular routines to special meditation areas. The fourth portion looks at mindfulness to boost emotional intelligence, develop empathy and self awareness, and establish a collaborative and understanding work environment. The study also emphasizes mindfulness as an effective tactic for lowering stress and fostering resilience. It illustrates how mindfulness practices give workers the skills they need to handle stress, overcome setbacks, and face problems head-on with poise using case studies and real-world situations.
Copyright (c) 2023 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
A Guiding Map on How To Manage Implementation of Innovation Projects In Industry 5.0
Broadly speaking, innovation can be incremental, breakthrough, or disruptive. Incremental: In an era where businesses are required to constantly reinvent themselves, incremental innovation helps them thrive by constantly improving current products, services, processes, or methods. In the conditions of a dynamic business environment and a constant struggle for survival in the market, innovation becomes the basic factor of the growth and development of an enterprise. In the modern business environment, characterized by rapid technological advancements and globalization, abetted by the IoT and Industry 5.0 phenomenon, innovation is indispensable for competitive advantage and economic growth. However, many organizations are facing problems in tackling innovation management in the current era of Industry 5.0 due to the rise of new environmental factors in business. The present study aims to present a guiding map on how to manage the implementation of innovation projects in industries in the Era of the Internet of Things (IoT) and Industry 5.0.
Effect of Green Marketing Tools on Green Consumer Behavior of Tourists
In the past few decades across the globe, the tourism sector has showcased significant economic growth and provides employment opportunities to a considerable percentage of the population. However, it has been observed that along with the positive impact on society, culture, and economy, an increase in mass tourism also negatively affects the environment. As the tourism industry shares a close association with the environment it becomes important to understand how tourism consumption in the most well-known tourist destinations impacts the environment and disturbs many social and economic elements. Hence, the stakeholders of the tourism industry become more sensitive towards the environment and introduce techniques and policies that promote sustainable development. Sustainable tourism is also a part of that and it refers to a responsible way of traveling that considers the environmental, social, and economic impact of tourism. To promote sustainability in the tourism industry, more focus has been paid to the green marketing aspect. To comprehend the significance of green marketing, certain techniques have been formulated and used exclusively in the tourism sector (Punitha & Rasdi, 2013). The present study was conducted in a Rural Sub-Himalayan State, Himachal Pradesh known for its stunning tourist spots. This study adds value to the literature from the geographical perspective of an Asian nation, India. A descriptive research design has been adopted for the present study. In light of the prior studies, pertinent research objectives and hypotheses have been developed. A research instrument has been developed based on standardized questionnaires to gather quantitative data. Simple Random Sampling has been used to collect the data from the tourists visiting Himachal Pradesh. SPSS version 28 will be used to analyze and interpret the data. The study will assess the effect of socio-demographic aspects of tourists on green marketing tools. Along with that, the study will also examine various green marketing tools such as eco-brand, eco-label and eco-friendly advertisement in detail with the help of descriptive statistics.
Investigating the Factors that Affect Goal-Based Investing Behaviour: An Empirical Study
This research study investigates the factors that influence goal-based investing behaviour among Indian investors and measures their impact on herding behaviour and disposition effect. The study considers financial goals, risk tolerance, financial literacy, investment knowledge, and investment attitude as independent variables. Data was collected from 80 Indian respondents of various age groups. The study hypothesizes that herding behaviour and disposition effects are significantly influenced by financial goals, investment knowledge, investment attitudes, risk tolerance, and financial literacy. The results indicate that all independent variables have a significant effect on herding behaviour, while only financial goals, investment knowledge, and investment attitudes have a significant effect on the disposition effect. The study provides valuable insights for investors, financial advisors, and policymakers to improve goal-based investing behaviour among Indian investors. By focusing on setting clear financial goals, increasing investment knowledge, developing a positive investment attitude, and promoting financial literacy, investors can improve their investment behaviour and achieve their financial objectives.
Behavioral Intention of Gen Z Towards Investment in Cryptocurrency
This study investigates the behavioral intention of Generation Z toward investment in cryptocurrency trading. Asurvey was conducted among a sample of 150 participants from the Gen Z population, aged between 18 to 24 years. The survey consisted of questions related to their knowledge, attitude, and perception of cryptocurrency trading. The data obtained was analyzed using SPSS software, employing correlation and regression analysis. The results revealed a significant positive correlation between the behavioral intention to trade in cryptocurrency and factors such as perceived ease of use, facilitating conditions, and social influence. However, there was a negative correlation between performance efficiency and the intention to trade in cryptocurrency. The regression analysis showed that perceived ease of use significantly predicted the behavioral intention to trade in cryptocurrency. The study concludes that Gen Z shows a high level of interest in cryptocurrency trading and highlights the factors that influence their behavioral intention toward it. These findings provide valuable insights for cryptocurrency service providers, financial regulators, and researchers in the field.
Customer Perception Towards Push Notification Marketing Strategies Practiced By Companies
The study revealed that a majority of people, irrespective of their age group, are unhappy with the frequency with which mobile applications send notifications daily. Often, users miss out on important notifications because they are buried under the pile of not-so-useful notifications. Moreover, the research found that the content used in push notifications needs to be appropriate and not offensive, as it can have a significant impact on user perception. It is important to note that while push notification marketing can be a powerful tool for businesses to engage with their customers, it needs to be used judiciously. Too many notifications can lead to user fatigue, resulting in users turning off push notifications or even uninstalling the application altogether. On the other hand, notifications that are not relevant or contain inappropriate content can leave a negative impression on the user. The study also found that different application categories send varying numbers of push notifications. For instance, social media applications tend to send the most number of notifications, followed by e-commerce and news applications. This finding can be useful for businesses to fine-tune their push notification strategy and ensure that they are sending the right messages to their customers at the right time. In conclusion, push notification marketing is a valuable tool for businesses to engage with their customers. However, it needs to be used judiciously, keeping in mind the preferences and perceptions of users of different age groups. This study highlights the importance of understanding user behavior and preferences while designing push notification marketing campaigns. By doing so, businesses can ensure that they are not only reaching out to their customers but also engaging with them in a meaningful way. With further research and analysis, it is possible to gain deeper insights into user perceptions and preferences, leading to more effective push notification marketing strategies.
Awareness and Usage of E-wallets Among People in Tiruvarur District
E-Wallets or Electronic Wallets play a major role in cashless transactions among people in India. People make quick payments and also send money through these e-wallets. They can easily keep track of their transactions with the help of these e-wallets. These E-Wallets save a lot of time. Previously people had to stand in a queue at the Bank counters to transfer or send money to their friends or other institutions. Nowadays, people need not stand in queues and are using these e-wallets. They need not waste their precious time. The Government of India is encouraging the Digital Payment System and Demonetization has been done to block the transaction of black money among people in India. E-Wallets help in reducing these black money transactions. There are various studies about e-wallets. This study helps in finding out the awareness and usage of e-wallets among people in Tiruvarur District.
Enhancing Project Controls Effectiveness: The Role of Project Controls Team in DrivingProject Success
ABSTRACT: The study uses linear regression analysis and the results show a substantial difference when traditional project controls are implemented along with the project controls team. These results are supported by statistical analysis which shows that adding a project controls team significantly improved project performance (with significance value less than 0.05). This highlights how crucial project controls teams are in implementing project controls tools, techniques & procedures and for successful project completion. The study highlights the necessity of giving project controls teams top priority along with the integration of project controls tools & techniques (i.e. Change management control, risk management control, contracts management control, budgetary control, time control, communication control, key milestones control) within frameworks for project management to maximize results. Organizations will navigate through problems more efficiently, be able to reduce risks & implement risk mitigations, and achieve better project outcomes by deploying the project controls teams and by using their project management expertise.
Project Management; Project Controls; Project Controls Team; Regression analysis; Construction
Exploring Uncharted Avenues For Niche B2b Software Companies: Innovative Digital Marketing Strategies In New India To Expand Reach To New A
Marketing strategies are dependent on leads but lead generation is an area that requires continuous efforts and incremental innovation. This research aims to enhance an existing database of leads systematically. We employ a well-defined methodology integrating primary and secondary research. The study identifies avenues for new contacts such as associations, events, alumni groups, and more. We employ an "impact effort matrix" to guide resource allocation, considering factors like availability and reach. Catering to a niche knowledge-based industry to market an expert platform, we target IIT Alumni Associations, Industry Associations, and specialized database & telemarketing Firms for new contacts. The study's structured approach expands the database for future outreach, partnerships, and networking. This systematic, resource-conscious methodology ensures reproducible and impactful contact acquisition.
To Study the Impact of Strategic Human Resource Management on firm Performance in Emerging Market
The goal of this article is to review the SHRM studies in order to define the traits, identify the contributing components, and apply the concept and methodology from the literature to the author's empirical research. The materials employed in this study a few papers on strategic human resource management. This paper concentrates on a systematic assessment of the literature on SHRM theories in an effort to continue the review on SHRM and provide some clarification on the field of SHRM studies. identifying distinctive qualities, examining the causes and effects of the idea, explains establishing a link between the variables and establishing the empirical references for the concept. the future, focusing in particular on the variables used in HR outcomes, HRM systems, and company strategy are all covered in the SHRM research and organizational effectiveness. Quantitative and qualitative approaches are both used can be used to carry out research and analysis.
Copyright (c) 2022 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Gender Effects on Assertiveness and Different Personality Traits
The determination of this study is to scrutinise the influence of gender on a variety of personality dimensions, including “decisiveness, responsibility, emotional stability, masculinity, sociability, heterosexuality, egostrength, curiosity, dominance, and assertiveness”. On the numerous personality dimensions, it was hypothesized that male and female student scores would not differ significantly. The sample included 150 male and 100 female students randomly selected from Patna, Bihar, colleges. The Differential Personality Scale (Sinha & Singh, 1979) and the Assertiveness Scale (Lakshmi, 1993) were employed for this purpose. According to the findings, male and female students scored substantially differently on the decisiveness, sociability, heterosexuality, and assertiveness personality dimensions. However, there were no significant differences in the personality dimensions of responsibility, emotional stability, masculinity, ego-strength, curiosity, and dominance
Assessing the Feasibility of Project Appraisal Methods in the Oil and Natural Gas Industry: A Case Study of ONGC's ABC Project
Project appraisal plays a crucial role in the decision-making process of organizations, particularly in the oil and natural gas industry where resources are limited and have alternative uses. The aim of this study is to evaluate the project appraisal methods used in the industry, with a specific focus on ONGC's ABC project. Through an analysis of the technical and financial feasibility of the project, this study aims to determine whether the project is viable and to identify any potential areas for improvement in ONGC's project appraisal processes. The findings of this study have implications for the oil and natural gas industry as a whole, highlighting the importance of effective project appraisal in ensuring the optimal allocation of resources.
project appraisal, feasibility analysis, oil and natural gas industry, ONGC, ABC project.
An Analytical Study of Factors Affecting Investors' Decision Related to Investment In IPOs
The present study attempts to determine the factors that influence decision of an individual while investing in IPOs. The research aims to study the factors that influence the investor's behavior while investing in IPOs and the relationship between the factors. The study was undertaken in Greater Noida and Noida with a sample size of 72. The study applied an independent t-test, one way annova and correlation to examine the collected data. Many factors are required to consider while investing in IPOs, like facts of the company, news in the media, friends' investment suggestions, GMP, investors experience, and herd behavior. The paper tries to establish relationship between all the above factors and also establish correlation behind the behavior of male and female investors in their decisions. Investment in IPO is a risky activity and now a days there are large number of investors investing in IPO, due to which most of the IPOs are oversubscribed. This paper is an attempt to determine the factors behind investors' decision in the IPOs residing in Noida and Greater Noida region.
Grey Market Price, Investment decision, Initial public offerings, financial performance, Investor behavior.
CSR Initiatives and Sustainable Development Goals in the Indian Pharmaceutical Sector: A Comprehensive Analysis
This research presents a comprehensive analysis of CSR initiatives undertaken by Organizations in the Indian Pharmaceutical Sector and their contribution to sustainable development. Structured into five chapters, the study begins with an introduction covering key definitions, CSR activities in India and the SDGs. The literature review evaluates few sources, including various research works from reputed journals, and various newspaper articles, identifying gaps in existing studies. The research methodology details the research process, including respondent nature, sample size, variables, and statistical tools used for data analysis. From the SPSS software primary data of 500 respondents has been analysed, with statistical tests such as ANOVA, F-test, and Chisquare applied to draw meaningful insights. The findings, conclusions, and recommendations are systematically presented, offering practical suggestions to enhance CSR practices. In a vibrant fusion of corporate generosity and strategic vision, a study highlights the impactful saga of CSR in the fiscal year 2023- 24. A sum of `19 crores, contributed by 7,000 Organizations, has significantly advanced 15 of the 17 Sustainable Development Goals (SDGs). Crucial areas like skill development, poverty eradication, Environment and healthcare have become the battlegrounds where these Organizations strive to forge a sustainable future. This research not only celebrates the current achievements but also offers a blueprint for enhancing the effectiveness of CSR initiatives, ensuring they remain a cornerstone in the quest for a better world.
Copyright (c) 2019 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Corporate Social Responsibility with Special Reference to Cement Industry of Satna District (M.P.)
The cement sector is taken as most polluting industry as compared to other industries in the world. The establishment of such industry has been creating varieties of severe problems and issues to the community and society. The current review deals with the initiatives considered by cement industries in context of CSR for the welfare and upliftment of the affected community in and around the area, where it is established. Societal and environmental sustainability are linked with development for economic sector. The most important vital element of any enterprise in long run can be maximizing or earning profit, but by safe-guarding environmental and also social issues. There of, enterprise need to set up a proper balance between economical benefits with social in addition to environmental contributions with proper execution of enterprise responsibility towards environment as such : Waste reduction, minimization of cost on fuels, material, environmental management as well as eco-efficiency. Through this paper an attempt is made towards CSR by cement companies analogously, provisions for New Companies Act,2013.Data is collected through secondary data and also various compilation of unpublished and published sources, are also used as other sources of data.
CSR, Cement Industry, Company Act 2013, Waste Management, Sustainability
Perception and Selection Behaviour of Investor Towards Mutual Funds With Special Reference to Gaziabad Region
Owing to human behaviour we peruse loads of expectation. Out of all expectation, one of the expectations is how to create benefit out of available surplus funds. In order to have a beneficial return on investment, many avenues are available. One of the avenues which are now popular in the financial market is mutual funds. This study focuses on investors' investing decisions and the variables that influence them. For the purpose of this Study data collected from 100 investors belonged to Ghaziabad.
Copyright (c) 2021 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
A Study on Importance of Service Quality Dimension for Selection of Educational Institute in India
The main objective of the paper is to study the factors that influence the students’ selection criteria for management colleges. The paper considers various factors & the level of involvement influencing students’ choice when going for higher studies. The various Jactors include the five dimensions of SERVQUAL model which are Responsiveness, Assurance, Tangibles, Empathy and Reliability also known as RATER, the extent to which price matters to them. The survey method has been employed to collect data from the respondents. It has been found that the most important dimension of service quality expectations is Responsiveness, Assurance & Empathy. Price is a crucial element as around 70% of the respondents consider price factor while selecting college of their choice. The study concludes that college's attitude towards students holds higher value for students, responsiveness, assurance & empathy are most expected by the students.
Service Quality, Educational Institution, SERVQUAL
Impact of Innovative L&D Practices on Organizational Performance-A Post Covid study
The purpose of the study is to examine the impact of innovative Learning and Development practices on Organizational performance. Innovative L&D practices involve extensive trainings, good mentoring, Change ‘Management Principles and creating a Learning and Development ecosystem in the Organization. It is about establishing the Learning culture, designing a Learning plan and setting up the Learning operations in Organizations. The present paper focuses on detailing the L&D practices being implemented by Companies for their blue collared employees at manufacturing facilities and effect on their productivity. Models of evaluation like Kirkpatrick and ROI have been used in order to assess the Training outcomes and behavioral changes are being recorded.
Effects of Workplace Design on Employee Motivation and Performance
An employee's level of motivation, satisfaction, happiness, sense of contentment, and work-related performance are affected by their workplace environment and the way it is designed. These factors often act as invisible stimuli and evoke an array of reactions that form an individual's mood and conduct at their place of work. The explored the effects of workplace design on employees' level of motivation and subsequently their performance on the job across the IT and Allied Industries of the Indian private sector across Delhi-NCR. The findings suggest that workplace design has considerable effects on the motivation and performance of employees and to some extent their health as well. Employee satisfaction with the design elements had been Jound to be positively correlated with the levels of motivation among employees and their subsequent performance on the job.
Workplace Design, Interior Design, Human Resources, Motivation, Performance, Morale, Productivity, Ergonomics
Employee Welfare and Rewards on Job Satisfaction and Productivity — A Critical Approach
In today's dynamic environment the highly motivated employees serve as a synergy for accomplishment of company's goals, business plans, high efficiency, growth and performance. Motivation is also required when the organizational workforce has not a good relationship pattern. Employees’ relation with employees and with supervisor is a key ingredient of the inner strength of the organization. The ability of supervisors to provide strong leadership has an effect on job satisfaction of employees (Morris, 2004). In this paper an attempt has been made to study the impact of incentives, rewards and welfare programs on employee motivation.
Employee welfare, Reward, job Satisfaction, Employee Productivity
Study on skill based Compensation structure with reference to Randstad
In skill-based pay (SBP) systems, employees are compensated for the range, depth and types of skills they possess. They are paid for the ability they can use, not for the job they are doing at a given time. This is a basic departure from traditional job-oriented pay plans, which pay employees for the jobs they hold. Skill-based pay refers to a pay system in which pay growth is linked to the number or depth of skills the employee acquires and applies, and is a tool for developing broader and deeper skills in the workforce. Such increases are in addition to the normal wage increase that employees can receive.
Compensation, Skill, Skill based pay, job-based pay, merit pay, traditional pay.
Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Psychological contract as a structure for explaining career commitment and career advancement: A Research Agenda
In the fast-changing turbulent business environment the term psychological contract has been viewed differently by research scholars. Conventionally loyalty to an organisation and continuance commitment were seen as important dimensions for career growth and advancement. But in the changing context, employment relationships are changing where the responsibility of career growth is viewed as the responsibility of an individual employee. There are two important related aspects, first is whether with an increased focus on selfserving individual career management strategies, does the concept of psychological contract still hold good and second is how the emerging psychological contract has changed in its essence in terms of the elements constituting it. In the background of the changed Psychological Contract, understanding the linkage between the Psychological Contract, Career Commitment and Career Advancement of employees in order to bring about a conceptual structure tounderstand these interrelationships becomes imperative.
Market Basket Analysis: A Case Study of a Dehradun Based Bakery Shop
Market Basket Analysis is a modeling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. The main goal of such an analysis is to entice customer to buy more than they usually do. Market basket analysis (MBA) is an example of an analytics technique employed by retailers to understand customer purchase behaviors, which can aid the retailer in correct decision making. It is used to determine what items are frequently bought together or placed in the same basket by customers (Kaur & Kang, 2016). In this research we study the new trends, challenges, and the impact of market basket analysis on consumer buying behavior by using Data Analytics software Rapidminer to create frequent item-sets and associations between the products purchased together in a bakery shop in Dehradun. The study exploits the certain marketing activities which later can be leveraged effectively by the Bakery shop and hence increase their sales and profit margin.
Capturing Trends and Patterns of FDI in Agricultural Sector,Agricultural Production, Employment, Income and Trade in Indiain an Econometric Framework
Foreign Direct Investment(FDI) in developing economies in general and Indian economy in particular acted as a crucial pillar of growth. It acts as a leading indicator to spur employment, Income, capital expenditure, technological knowhow and demand. Henceforth the government has taken several reforms via FDI in various sectors, to get rid from the vicious circle of recession. On the other hand, the structure of Indian economy is highly dependent on the agricultural sector. The backward integration of the manufacturing and service sector in the agricultural sector is significantly high. This makes the sector prominent and considered as a key sector in generating employment, income and exports. The study captures the trends and patterns of FDI in the agricultural sector, since 1991 to 2020. The motive of the study is to prepare a background work of the mega study on FDI in the agricultural sector and its impact on various macro variables. Henceforth, the study has done preliminary study on capturing the trend and patterns of FDI in the agricultural sector, agricultural productivity, employment, income and trade in an econometric based growth model.
FDI, Agricultural Sector, Macro Variables, Econometric-Growth Model.
Best Practises in Employing Differently able peoples in IndianHotel Industry – A Case Study of Lemon Tree Hotels
Employing differently able people (DAP) or people with infirmities is difficult to deal with in the Indian societal structure as it is still treated as a taboo.In India 26.8 million people are people with infirmities,30 per cent of whom live in urban areas, while 70% live in rural India, in accordance to the 2011 Population Census.,.Employment status of DAP in India is very disheartening, the Census 2011 report shows that only 36% are working. There are 47% male workers while only 23% of females are working in all over India. The RPWD Act, 2016 reserves for 4% jobs of Indian Government and PSU's in identified posts. Employability in Private sector by improvement of proper skills is being encouraged now among persons with disabilities. People with infirmities have been motivated to pursue skill training in light of the emerging number of job opportunities in the service sector. Market specific skill training set up has been designed by Skill India Council for the disabled. Numerous hotels in India are running as an element of their CSR (Corporate Social Responsibility) activities for various social causes but Lemon Tree Hotels has adopted this policy of employing DAP as a diversified manpower enlistment policy. This case study is trying to discover the possibilities and impact of employing DAP in Lemon Tree Hotels and how other hotel can use it as role model for employing more DAP and making them feel inclusive in the society
Differently Able People, Employment, Hotels