Behavioral Intention of Gen Z Towards Investment in Cryptocurrency
This study investigates the behavioral intention of Generation Z toward investment in cryptocurrency trading. Asurvey was conducted among a sample of 150 participants from the Gen Z population, aged between 18 to 24 years. The survey consisted of questions related to their knowledge, attitude, and perception of cryptocurrency trading. The data obtained was analyzed using SPSS software, employing correlation and regression analysis. The results revealed a significant positive correlation between the behavioral intention to trade in cryptocurrency and factors such as perceived ease of use, facilitating conditions, and social influence. However, there was a negative correlation between performance efficiency and the intention to trade in cryptocurrency. The regression analysis showed that perceived ease of use significantly predicted the behavioral intention to trade in cryptocurrency. The study concludes that Gen Z shows a high level of interest in cryptocurrency trading and highlights the factors that influence their behavioral intention toward it. These findings provide valuable insights for cryptocurrency service providers, financial regulators, and researchers in the field.
Copyright (c) 2023 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Customer Perception Towards Push Notification Marketing Strategies Practiced By Companies
The study revealed that a majority of people, irrespective of their age group, are unhappy with the frequency with which mobile applications send notifications daily. Often, users miss out on important notifications because they are buried under the pile of not-so-useful notifications. Moreover, the research found that the content used in push notifications needs to be appropriate and not offensive, as it can have a significant impact on user perception. It is important to note that while push notification marketing can be a powerful tool for businesses to engage with their customers, it needs to be used judiciously. Too many notifications can lead to user fatigue, resulting in users turning off push notifications or even uninstalling the application altogether. On the other hand, notifications that are not relevant or contain inappropriate content can leave a negative impression on the user. The study also found that different application categories send varying numbers of push notifications. For instance, social media applications tend to send the most number of notifications, followed by e-commerce and news applications. This finding can be useful for businesses to fine-tune their push notification strategy and ensure that they are sending the right messages to their customers at the right time. In conclusion, push notification marketing is a valuable tool for businesses to engage with their customers. However, it needs to be used judiciously, keeping in mind the preferences and perceptions of users of different age groups. This study highlights the importance of understanding user behavior and preferences while designing push notification marketing campaigns. By doing so, businesses can ensure that they are not only reaching out to their customers but also engaging with them in a meaningful way. With further research and analysis, it is possible to gain deeper insights into user perceptions and preferences, leading to more effective push notification marketing strategies.
Awareness and Usage of E-wallets Among People in Tiruvarur District
E-Wallets or Electronic Wallets play a major role in cashless transactions among people in India. People make quick payments and also send money through these e-wallets. They can easily keep track of their transactions with the help of these e-wallets. These E-Wallets save a lot of time. Previously people had to stand in a queue at the Bank counters to transfer or send money to their friends or other institutions. Nowadays, people need not stand in queues and are using these e-wallets. They need not waste their precious time. The Government of India is encouraging the Digital Payment System and Demonetization has been done to block the transaction of black money among people in India. E-Wallets help in reducing these black money transactions. There are various studies about e-wallets. This study helps in finding out the awareness and usage of e-wallets among people in Tiruvarur District.
Enhancing Project Controls Effectiveness: The Role of Project Controls Team in DrivingProject Success
ABSTRACT: The study uses linear regression analysis and the results show a substantial difference when traditional project controls are implemented along with the project controls team. These results are supported by statistical analysis which shows that adding a project controls team significantly improved project performance (with significance value less than 0.05). This highlights how crucial project controls teams are in implementing project controls tools, techniques & procedures and for successful project completion. The study highlights the necessity of giving project controls teams top priority along with the integration of project controls tools & techniques (i.e. Change management control, risk management control, contracts management control, budgetary control, time control, communication control, key milestones control) within frameworks for project management to maximize results. Organizations will navigate through problems more efficiently, be able to reduce risks & implement risk mitigations, and achieve better project outcomes by deploying the project controls teams and by using their project management expertise.
Project Management; Project Controls; Project Controls Team; Regression analysis; Construction
Exploring Uncharted Avenues For Niche B2b Software Companies: Innovative Digital Marketing Strategies In New India To Expand Reach To New A
Marketing strategies are dependent on leads but lead generation is an area that requires continuous efforts and incremental innovation. This research aims to enhance an existing database of leads systematically. We employ a well-defined methodology integrating primary and secondary research. The study identifies avenues for new contacts such as associations, events, alumni groups, and more. We employ an "impact effort matrix" to guide resource allocation, considering factors like availability and reach. Catering to a niche knowledge-based industry to market an expert platform, we target IIT Alumni Associations, Industry Associations, and specialized database & telemarketing Firms for new contacts. The study's structured approach expands the database for future outreach, partnerships, and networking. This systematic, resource-conscious methodology ensures reproducible and impactful contact acquisition.
To Study the Impact of Strategic Human Resource Management on firm Performance in Emerging Market
The goal of this article is to review the SHRM studies in order to define the traits, identify the contributing components, and apply the concept and methodology from the literature to the author's empirical research. The materials employed in this study a few papers on strategic human resource management. This paper concentrates on a systematic assessment of the literature on SHRM theories in an effort to continue the review on SHRM and provide some clarification on the field of SHRM studies. identifying distinctive qualities, examining the causes and effects of the idea, explains establishing a link between the variables and establishing the empirical references for the concept. the future, focusing in particular on the variables used in HR outcomes, HRM systems, and company strategy are all covered in the SHRM research and organizational effectiveness. Quantitative and qualitative approaches are both used can be used to carry out research and analysis.
Copyright (c) 2022 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Gender Effects on Assertiveness and Different Personality Traits
The determination of this study is to scrutinise the influence of gender on a variety of personality dimensions, including “decisiveness, responsibility, emotional stability, masculinity, sociability, heterosexuality, egostrength, curiosity, dominance, and assertiveness”. On the numerous personality dimensions, it was hypothesized that male and female student scores would not differ significantly. The sample included 150 male and 100 female students randomly selected from Patna, Bihar, colleges. The Differential Personality Scale (Sinha & Singh, 1979) and the Assertiveness Scale (Lakshmi, 1993) were employed for this purpose. According to the findings, male and female students scored substantially differently on the decisiveness, sociability, heterosexuality, and assertiveness personality dimensions. However, there were no significant differences in the personality dimensions of responsibility, emotional stability, masculinity, ego-strength, curiosity, and dominance
Assessing the Feasibility of Project Appraisal Methods in the Oil and Natural Gas Industry: A Case Study of ONGC's ABC Project
Project appraisal plays a crucial role in the decision-making process of organizations, particularly in the oil and natural gas industry where resources are limited and have alternative uses. The aim of this study is to evaluate the project appraisal methods used in the industry, with a specific focus on ONGC's ABC project. Through an analysis of the technical and financial feasibility of the project, this study aims to determine whether the project is viable and to identify any potential areas for improvement in ONGC's project appraisal processes. The findings of this study have implications for the oil and natural gas industry as a whole, highlighting the importance of effective project appraisal in ensuring the optimal allocation of resources.
project appraisal, feasibility analysis, oil and natural gas industry, ONGC, ABC project.
An Analytical Study of Factors Affecting Investors' Decision Related to Investment In IPOs
The present study attempts to determine the factors that influence decision of an individual while investing in IPOs. The research aims to study the factors that influence the investor's behavior while investing in IPOs and the relationship between the factors. The study was undertaken in Greater Noida and Noida with a sample size of 72. The study applied an independent t-test, one way annova and correlation to examine the collected data. Many factors are required to consider while investing in IPOs, like facts of the company, news in the media, friends' investment suggestions, GMP, investors experience, and herd behavior. The paper tries to establish relationship between all the above factors and also establish correlation behind the behavior of male and female investors in their decisions. Investment in IPO is a risky activity and now a days there are large number of investors investing in IPO, due to which most of the IPOs are oversubscribed. This paper is an attempt to determine the factors behind investors' decision in the IPOs residing in Noida and Greater Noida region.
Grey Market Price, Investment decision, Initial public offerings, financial performance, Investor behavior.
CSR Initiatives and Sustainable Development Goals in the Indian Pharmaceutical Sector: A Comprehensive Analysis
This research presents a comprehensive analysis of CSR initiatives undertaken by Organizations in the Indian Pharmaceutical Sector and their contribution to sustainable development. Structured into five chapters, the study begins with an introduction covering key definitions, CSR activities in India and the SDGs. The literature review evaluates few sources, including various research works from reputed journals, and various newspaper articles, identifying gaps in existing studies. The research methodology details the research process, including respondent nature, sample size, variables, and statistical tools used for data analysis. From the SPSS software primary data of 500 respondents has been analysed, with statistical tests such as ANOVA, F-test, and Chisquare applied to draw meaningful insights. The findings, conclusions, and recommendations are systematically presented, offering practical suggestions to enhance CSR practices. In a vibrant fusion of corporate generosity and strategic vision, a study highlights the impactful saga of CSR in the fiscal year 2023- 24. A sum of `19 crores, contributed by 7,000 Organizations, has significantly advanced 15 of the 17 Sustainable Development Goals (SDGs). Crucial areas like skill development, poverty eradication, Environment and healthcare have become the battlegrounds where these Organizations strive to forge a sustainable future. This research not only celebrates the current achievements but also offers a blueprint for enhancing the effectiveness of CSR initiatives, ensuring they remain a cornerstone in the quest for a better world.
Copyright (c) 2019 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Corporate Social Responsibility with Special Reference to Cement Industry of Satna District (M.P.)
The cement sector is taken as most polluting industry as compared to other industries in the world. The establishment of such industry has been creating varieties of severe problems and issues to the community and society. The current review deals with the initiatives considered by cement industries in context of CSR for the welfare and upliftment of the affected community in and around the area, where it is established. Societal and environmental sustainability are linked with development for economic sector. The most important vital element of any enterprise in long run can be maximizing or earning profit, but by safe-guarding environmental and also social issues. There of, enterprise need to set up a proper balance between economical benefits with social in addition to environmental contributions with proper execution of enterprise responsibility towards environment as such : Waste reduction, minimization of cost on fuels, material, environmental management as well as eco-efficiency. Through this paper an attempt is made towards CSR by cement companies analogously, provisions for New Companies Act,2013.Data is collected through secondary data and also various compilation of unpublished and published sources, are also used as other sources of data.
CSR, Cement Industry, Company Act 2013, Waste Management, Sustainability
Perception and Selection Behaviour of Investor Towards Mutual Funds With Special Reference to Gaziabad Region
Owing to human behaviour we peruse loads of expectation. Out of all expectation, one of the expectations is how to create benefit out of available surplus funds. In order to have a beneficial return on investment, many avenues are available. One of the avenues which are now popular in the financial market is mutual funds. This study focuses on investors' investing decisions and the variables that influence them. For the purpose of this Study data collected from 100 investors belonged to Ghaziabad.
Copyright (c) 2021 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
A Study on Importance of Service Quality Dimension for Selection of Educational Institute in India
The main objective of the paper is to study the factors that influence the students’ selection criteria for management colleges. The paper considers various factors & the level of involvement influencing students’ choice when going for higher studies. The various Jactors include the five dimensions of SERVQUAL model which are Responsiveness, Assurance, Tangibles, Empathy and Reliability also known as RATER, the extent to which price matters to them. The survey method has been employed to collect data from the respondents. It has been found that the most important dimension of service quality expectations is Responsiveness, Assurance & Empathy. Price is a crucial element as around 70% of the respondents consider price factor while selecting college of their choice. The study concludes that college's attitude towards students holds higher value for students, responsiveness, assurance & empathy are most expected by the students.
Service Quality, Educational Institution, SERVQUAL
Impact of Innovative L&D Practices on Organizational Performance-A Post Covid study
The purpose of the study is to examine the impact of innovative Learning and Development practices on Organizational performance. Innovative L&D practices involve extensive trainings, good mentoring, Change ‘Management Principles and creating a Learning and Development ecosystem in the Organization. It is about establishing the Learning culture, designing a Learning plan and setting up the Learning operations in Organizations. The present paper focuses on detailing the L&D practices being implemented by Companies for their blue collared employees at manufacturing facilities and effect on their productivity. Models of evaluation like Kirkpatrick and ROI have been used in order to assess the Training outcomes and behavioral changes are being recorded.
Effects of Workplace Design on Employee Motivation and Performance
An employee's level of motivation, satisfaction, happiness, sense of contentment, and work-related performance are affected by their workplace environment and the way it is designed. These factors often act as invisible stimuli and evoke an array of reactions that form an individual's mood and conduct at their place of work. The explored the effects of workplace design on employees' level of motivation and subsequently their performance on the job across the IT and Allied Industries of the Indian private sector across Delhi-NCR. The findings suggest that workplace design has considerable effects on the motivation and performance of employees and to some extent their health as well. Employee satisfaction with the design elements had been Jound to be positively correlated with the levels of motivation among employees and their subsequent performance on the job.
Workplace Design, Interior Design, Human Resources, Motivation, Performance, Morale, Productivity, Ergonomics
Employee Welfare and Rewards on Job Satisfaction and Productivity — A Critical Approach
In today's dynamic environment the highly motivated employees serve as a synergy for accomplishment of company's goals, business plans, high efficiency, growth and performance. Motivation is also required when the organizational workforce has not a good relationship pattern. Employees’ relation with employees and with supervisor is a key ingredient of the inner strength of the organization. The ability of supervisors to provide strong leadership has an effect on job satisfaction of employees (Morris, 2004). In this paper an attempt has been made to study the impact of incentives, rewards and welfare programs on employee motivation.
Employee welfare, Reward, job Satisfaction, Employee Productivity
Study on skill based Compensation structure with reference to Randstad
In skill-based pay (SBP) systems, employees are compensated for the range, depth and types of skills they possess. They are paid for the ability they can use, not for the job they are doing at a given time. This is a basic departure from traditional job-oriented pay plans, which pay employees for the jobs they hold. Skill-based pay refers to a pay system in which pay growth is linked to the number or depth of skills the employee acquires and applies, and is a tool for developing broader and deeper skills in the workforce. Such increases are in addition to the normal wage increase that employees can receive.
Compensation, Skill, Skill based pay, job-based pay, merit pay, traditional pay.
Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
Psychological contract as a structure for explaining career commitment and career advancement: A Research Agenda
In the fast-changing turbulent business environment the term psychological contract has been viewed differently by research scholars. Conventionally loyalty to an organisation and continuance commitment were seen as important dimensions for career growth and advancement. But in the changing context, employment relationships are changing where the responsibility of career growth is viewed as the responsibility of an individual employee. There are two important related aspects, first is whether with an increased focus on selfserving individual career management strategies, does the concept of psychological contract still hold good and second is how the emerging psychological contract has changed in its essence in terms of the elements constituting it. In the background of the changed Psychological Contract, understanding the linkage between the Psychological Contract, Career Commitment and Career Advancement of employees in order to bring about a conceptual structure tounderstand these interrelationships becomes imperative.
Market Basket Analysis: A Case Study of a Dehradun Based Bakery Shop
Market Basket Analysis is a modeling technique based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. The main goal of such an analysis is to entice customer to buy more than they usually do. Market basket analysis (MBA) is an example of an analytics technique employed by retailers to understand customer purchase behaviors, which can aid the retailer in correct decision making. It is used to determine what items are frequently bought together or placed in the same basket by customers (Kaur & Kang, 2016). In this research we study the new trends, challenges, and the impact of market basket analysis on consumer buying behavior by using Data Analytics software Rapidminer to create frequent item-sets and associations between the products purchased together in a bakery shop in Dehradun. The study exploits the certain marketing activities which later can be leveraged effectively by the Bakery shop and hence increase their sales and profit margin.
Capturing Trends and Patterns of FDI in Agricultural Sector,Agricultural Production, Employment, Income and Trade in Indiain an Econometric Framework
Foreign Direct Investment(FDI) in developing economies in general and Indian economy in particular acted as a crucial pillar of growth. It acts as a leading indicator to spur employment, Income, capital expenditure, technological knowhow and demand. Henceforth the government has taken several reforms via FDI in various sectors, to get rid from the vicious circle of recession. On the other hand, the structure of Indian economy is highly dependent on the agricultural sector. The backward integration of the manufacturing and service sector in the agricultural sector is significantly high. This makes the sector prominent and considered as a key sector in generating employment, income and exports. The study captures the trends and patterns of FDI in the agricultural sector, since 1991 to 2020. The motive of the study is to prepare a background work of the mega study on FDI in the agricultural sector and its impact on various macro variables. Henceforth, the study has done preliminary study on capturing the trend and patterns of FDI in the agricultural sector, agricultural productivity, employment, income and trade in an econometric based growth model.
FDI, Agricultural Sector, Macro Variables, Econometric-Growth Model.
Best Practises in Employing Differently able peoples in IndianHotel Industry – A Case Study of Lemon Tree Hotels
Employing differently able people (DAP) or people with infirmities is difficult to deal with in the Indian societal structure as it is still treated as a taboo.In India 26.8 million people are people with infirmities,30 per cent of whom live in urban areas, while 70% live in rural India, in accordance to the 2011 Population Census.,.Employment status of DAP in India is very disheartening, the Census 2011 report shows that only 36% are working. There are 47% male workers while only 23% of females are working in all over India. The RPWD Act, 2016 reserves for 4% jobs of Indian Government and PSU's in identified posts. Employability in Private sector by improvement of proper skills is being encouraged now among persons with disabilities. People with infirmities have been motivated to pursue skill training in light of the emerging number of job opportunities in the service sector. Market specific skill training set up has been designed by Skill India Council for the disabled. Numerous hotels in India are running as an element of their CSR (Corporate Social Responsibility) activities for various social causes but Lemon Tree Hotels has adopted this policy of employing DAP as a diversified manpower enlistment policy. This case study is trying to discover the possibilities and impact of employing DAP in Lemon Tree Hotels and how other hotel can use it as role model for employing more DAP and making them feel inclusive in the society
Differently Able People, Employment, Hotels
Application Of Conditional Heteroscadicity Model On Sectoral Index In India With Special Reference To Banking Sector Using Garch Model
The objective of this paper is to investigate the impact of volatility in stock prices of banking sector. The sample data consist of closing prices of Bank Nifty from January 1, 2017 to December 31, 2019. The study uses EGARCH model tocapture volatility clustering, persistence and leverage effect.The result shows ARCH Effect (C3) is positive i.e. there is a positive relation between the past variance and the current variance in absolute value, Leverage effect (C4) is negative indicates an asymmetric effect i.e. Bad news will increase volatility more than a good new of the same size and Significant and positive value of GARCH Term (C5) indicates present volatility or conditional variance is significantly affected by previous period conditional variance
Animating Factors of Impulse Buying Behavior: A LiteratureReview
Buyers purchase items in light of need to them as well as on account of unexpected desire to get them. The motivation purchasing have been explored by purchaser conduct scientists and promoting academician in excess of 50 years. The point of this examination is to introduce a nitty gritty writing audit of the motivation purchasing conduct by dissecting the different looks into in the field of customer conduct. Improvement of drive buying idea, procedure of customer's motivation buying conduct, different elements that affect motivation buying and the connection between drive purchasing and retailing are examined right now. This examination will be helpful for retailing analysts and professionals towards thorough understanding of the customer's lack of caution in hypothetical structure. The substance investigation of the different explores about drive purchasing conduct might be manual for understanding the fundamental attributes of motivation buying for future specialists by clarifying the various components affecting drive purchasing.
A Study on Role of Data Mining for Customer Relationship Management in Banking Sector
Data mining is one of the tasks in the process of knowledge discovery from the database. Inthe corporate world every organization is competing with the other organization in terms oftheir value towards the business and the financial growth. Apart from execution of the businessprocesses, the creation of knowledge base and its utilization for the benefit of the organizationis becoming a strategy tool to compete. In this research, researcher discuss about the basicdetails of data mining, the use of knowledge discovery process and the new techniques from the business point of view in the banking Industry. The growth of the organization dependson the quality of service, competing with the other organizations, provide required informationto the customers, satisfaction of the employees working in the organization. In the bankingsector all the financial work can be done in the computers and their connectivity through WorldWide Web. The software's get automatically updated in time, use of internet banking and ATMhave made a big change in the banking sector. The banks have realized that their biggest asset isthe knowledge and the planning to implement the right knowledge at the right time in the right market.
Data Mining, Knowledge Discovery in Databases (KDD), Knowledge Base
A Study on Agricultural Commodity Market Efficiency in India InRelation with Spot and Future Markets
This paper aims to examine the market which reacts first in India by assessing the relationship between spot and future prices of agricultural commodities such as Chana, Jeera, Maize, Soya bean, and Turmeric for a period from November 2019 to March 2020 traded in NCDEX, The results suggest the existence of long-run equilibrium relationships between futures and spot prices which suggests that for the commodities - Maize and Soybean, both the spot and future markets price plays the leading role in the price discovery process and said to be informationally efficient and reacts more quickly to each other.
The Vision of 'Make in India' is to achieve self-reliance through building indigenous capabilities for manufacturing and maintenance of defence equipment in a cost effective manner. Industries are partners of the Armed Forces, stakeholders in meeting India's security threats. The industry, being a vital stakeholder as well as a key enabler in this national security paradigm needs to play a greater role in capacity building for meeting the challenges to our security. Hence, there is a need for indigenously developed and reliably produced weapons, ammunition and equipment 'Cost effective, innovative solutions'. Whereas there is a need for regular evaluation of the effectiveness of policies and procedures at the level of the Ministry of Defence and the government, there is so much more that can be done at the level of the Services. The Army, being the largest service and fielding the largest array of equipment, needs to improve its own processes by carrying out an internal analysis and taking effective steps to speed up the procurement processes. The growing domestic market offers opportunities both to foreign and Indian players with a shift from BuyerSeller relationship to one of partnership to jointly develop a product. The impact of the new initiatives, prioritization of acquisition categories and the production policy will enable Indian industries to acquire technology, foster joint venture and collaboration with foreign OEMs and manufacture the product in India. Such an initiatives can indeed create economic value, by adoption of a proper approach and selecting partners with right capabilities.
Capacity Development, Defence, Retention
The Uncertainty-Investment Relationship with Endogenous Investment Size
This paper revisits the uncertainty-investment relationship with a real-option model where the firm chooses both the timing and the size of the investment, unlike existing studies. Using a new measure of investment that takes into account both size and timing, it is shown that, in general, investment is a non-monotonic (initially increasing and subsequently decreasing) function of uncertainty. Thus, uncertainty can have a positive or negative impact on investment; however, it is more likely to be positive when demand growth rate and demand volatility are low, and discount rate and operating cost are high. The relationship also depends on the production technology, with decreasing-returns-to-scale technology it is more likely to be positive, and with increasing-returns-to-scale technology it is more likely to be negative.
Uncertainty; Volatility; Investment; Real-option model.
Impact of Disruptive Technologies on Marketing
Disruptive technologies are extensively utilized for numerous business processes. Various benefits of technology inclusion are business models improvement, enhanced global reach, competitive advantage, concentration on innovative ideas, increase in productivity and efficiency of business operations. Digital marketing is one of the major tools using which radical changes are achieved in marketing operations like product marketing, promotions, target marketing, awareness creation, advertisements etc. Efficiency of digital marketing depends mainly on various factors such as dependency of online purchase on social media account, occupation, gender, search engine page etc. ldentifying the important factors and concentrating on the most contributing factor is essential to gain optimal benefits of technology inclusion in business. This paper is based on the research conducted to identify the factors responsible for improving the impact of disruptive technologies on digital marketing. Section 1 of the paper has introduction to various disruptive technologies and their business benefits. Section 2 holds literature review. Section 3 deals with case study and research methodology followed by data collection and result discussion. Section 4 deals with the conclusion and future scope of the research.
Digital marketing, disruptive technologies, regression, contingency table, competitive advantage
A Study on Green HRM Practices in ITES Industry in NCR India
Green HRM provides a platform for assignments impact on organizational performance with organization HR practices. The realization of perfect efficiency and effectiveness is depended on the implementation of the system and delivering the business may be dependent on redeployment and skilling of HR people. The use of Green HRM success and survival of organizations in now global market will be declared a better place. The study address this problem in the following Questions: What is the effect of the contents of electronic management of human resources in the ITES companies of Delhi and to what extent contributes to the development of human resources in enhancing the impact of the contents of electronic management of technological performance of ITES companies of NCR India. It was found that there is a significant interrelationship between satisfaction of the Green HRM systems and tenure, there is a significant interrelationship between satisfaction of the Green HRM systems and work experience, and there is a significant interrelationship between satisfaction of the Green HRM systems and age but there no is a significant interrelationship between satisfaction of the Green HRM systems and gender.
The Influence of Digitalization on Green Marketing
The emergence of E-commerce worldwide along with internet penetration is increasing significantly. At the same time green marketing is a phenomenon which has developed particular important in the modern market. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. Such a product or service should be eco-friendly in itself or produced in an eco-friendly way. In today's environmentally conscious world the word “Green” has become a buzz word. This paper tries to find the influence of digitalization on green purchase behaviour for marketing strategy formulation. Based on young consumers view and green marketing literature review marketing approaches are proposed. This paper discusses how digitalization has increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The contribution of the paper to academics and practitioners is increased understanding of how green marketing can be applied with increasing digitalization or internet of things.
Green Product-Green Marketing- Digitalization