AIMT Journal of Management
type: channel
description: AIMT Journal of Management (ISSN: 2277-4076) is a peer-reviewed, Biannual publication of the Army Institute of Management & Technology, Greater Noida, which is affiliated with Guru Gobind Singh Indraprastha University, New Delhi.
publisher: Journalskart
language: en
publication name: AIMT Journal of Management
issn: 2277-4076
items: Think Simple: How Smart Leaders Defeat Complexity
items: Business Analytics The Science of Data-Driven Decision Making
items: Book Review
items: Impact of Disruptive Technologies on Marketing
items: Rich Dad Poor Dad
items: A Study on Reskilling Needs Post Pandemic: Special Reference to Edtech Industry
items: Pushing the envelope: All the way to the top
items: Marketing 5.0: Technology for Humanity
items: Meaning of Work : An Essential Requisite for Enhanced Employee Commitment
items: Study of Marketing Mix and Customer Satisfaction :A Multi Criteria Decision Making (MCDM) Approach
items: CSR Initiatives and Sustainable Development Goals in the Indian Pharmaceutical Sector: A Comprehensive Analysis
items: Analogies and Insights: Exploring Models in Component-Based Software Engineering
items: Implementation of Big Data Technology using Hadoop Platform
items: Inclusive Human Resource Management in Employment Relationships: Examining the Influence of Organizational Requirements and Employee's Psychological Contracts in Delhi NCR
items: Exploring Artificial Intelligence in Sustainability: A Bibliometric Analysis
items: Role of Gender Identity on Consumer's Perception andBehaviors related to Consumption
items: Meta Competency Analysis: A Conceptual Framework
items: Exploring the Specificities of Human Resource Management in Higher Education Institutions
items: The Influence of Digitalization on Green Marketing
items: Application Of Conditional Heteroscadicity Model On Sectoral Index In India With Special Reference To Banking Sector Using Garch Model
items: Corporate Social Responsibility with Special Reference to Cement Industry of Satna District (M.P.)
items: An Analytical Study of Factors Affecting Investors' Decision Related to Investment In IPOs
items: Harmony at Work: Nurturing Employee Wellbeing Through Mindfulness Practices:A Literature Review
items: A Study on Agricultural Commodity Market Efficiency in India InRelation with Spot and Future Markets
items: A Study on Role of Data Mining for Customer Relationship Management in Banking Sector
items: Animating Factors of Impulse Buying Behavior: A LiteratureReview
items: A Guiding Map on How To Manage Implementation of Innovation Projects In Industry 5.0

Think Simple: How Smart Leaders Defeat Complexity
type: item
description: This is the second book by Ken Segall on the importance of simplicity in business. His first book “Insanely Simple” talk about the journey of Apple with simplicity. It talk about how Apple replaces big-business complexity with simplicity. Inspired by the Apple story, Ken took the concept further and explored simplicity in other businesses. In the Journey spread over almost two years, he met more than 40 people from different companies. This book is based on the experience of those people who defeated complexity and bought simplicity into their business. Each of these leaders have examples of how simplicity helps the company in improving its performance and set it apart from the competitors. All these views are unique and different in themselves but there is one similarity i.e. each of them favour simplicity.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Dr Sandhya Rai
rights: Copyright (c) 2016 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2016-06-30
publication date: 2016-06-30
starting page: 42
ending page: 42

Business Analytics The Science of Data-Driven Decision Making
type: item
description: Analytics is being used as competitive advantage by many organizations. This book on “Business Analytics: The Science of Data-Driven Decision Making” by U. Dinesh Kumar, Professor and Chairperson, Decision Sciences and Information Systems area, IIM Bangalore is the primary resource for students and working professional who want to explore and excel the concepts of Business Analytics. The book provides holistic approach to analytics with theoretical explanations and practical demonstration with real time industry based examples. The book has coverage of various topics such as introduction to data, applications of big data, basic probability concepts, probability distributions, hypothesis testing, multiple linear regression, logistic regression, decision trees, forecasting, clustering, prescriptive analytics, stochastic models and Six Sigma. It consists of discussion of analytics applications in industries such as healthcare, manufacturing, banking and finance, marketing, e-Commerce, retail and services. Use of analytics for decision making and automation of processes, products and solutions driven by analytics makes it essential for business management.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Dr. Vidhyalakshmi
rights: Copyright (c) 2018 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2018-01-30
publication date: 2018-01-30
starting page: 2018
ending page: 2018

Book Review
type: item
description: Hansen, M. T. (2018). Great at Work: How Top Performers Do Less, Work Better, and Achieve More. New York, Publisher: Simon & Schuster. Great at work, a 2018 business book from the author of Collaboration, and co-author of Great By Choice (the sequel to Good to Great) Morten T. Hansen is a book about, how top performers do less, work better, achieve more and how most and why some people are more productive than others. The book explores the best ways to maximise your productivity and your capability, backed by tons of actual research. So basically this book outlines seven steps into how to be more productive; First Step: Do less, then obsess; Try to be much focused in what you’re doing, go deep and try to eliminate as many distractions as possible. In other words, the top performers in our society do less volume of activities and more concentrated effort. Second Step: Redesign your work; Try to find in different ways to solve the problems you need to solve. Try to be creative about solving your problems on a daily basis.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Hansen, M. T
rights: Copyright (c) 2018 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2018-07-30
publication date: 2018-07-30
starting page: 66
ending page: 66

Book Review
type: item
description: Boudreau, J. W., & Ramstad, P. M. (2007). Beyond HR: The new science of human capital. Boston, Mass: Harvard Business School Publication Human Resource is considered to be the strategic partners by today’s corporate world, considering its advantage which it lends to the company to have a distinctive competitive edge in the market. This makes companies think, if their talent strategy gives them a unique advantage.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Boudreau, J. W
creator: Ramstad, P. M.
rights: Copyright (c) 2018 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2018-07-30
publication date: 2018-07-30
starting page: 64
ending page: 65

Impact of Disruptive Technologies on Marketing
type: item
description: Disruptive technologies are extensively utilized for numerous business processes. Various benefits of technology inclusion are business models improvement, enhanced global reach, competitive advantage, concentration on innovative ideas, increase in productivity and efficiency of business operations. Digital marketing is one of the major tools using which radical changes are achieved in marketing operations like product marketing, promotions, target marketing, awareness creation, advertisements etc. Efficiency of digital marketing depends mainly on various factors such as dependency of online purchase on social media account, occupation, gender, search engine page etc. Identifying the important factors and concentrating on the most contributing factor is essential to gain optimal benefits of technology inclusion in business. This paper is based on the research conducted to identify the factors responsible for improving the impact of disruptive technologies on digital marketing. Section 1 of the paper has introduction to various disruptive technologies and their business benefits. Section 2 holds literature review. Section 3 deals with case study and research methodology followed by data collection and result discussion. Section 4 deals with the conclusion and future scope of the research
subject: Articles
  topic: section
subject: Research Perspective
  topic: category
subject: Digital Marketing
  topic: keywords
subject: Disruptive Technologies
  topic: keywords
subject: Regression
  topic: keywords
subject: Contingency Table
  topic: keywords
subject: Competitive Advantage
  topic: keywords
creator: Sapna Sharma
creator: Sugam Kumar
rights: Copyright (c) 2018 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2018-07-30
publication date: 2018-07-30
starting page: 56
ending page: 63

Book Review
type: item
description: organizational restructuring. It suffered from absence of shared organizational objectives. The book concludes with recommendations with regard to incentive, process, and structure so that the matrix form can yield better results. The book is of immense importance for the policy makers at corporate level of the organizations who needs to take the key decisions on organizational restructuring. Also the book would be highly relevant for postgraduate management students in understanding the organizational structures. The researchers can benefit a lot from the various evaluation strategies used in the book. It clearly depicts the gap which remains between planned strategy and implemented strategy and appreciate how things changes when they move from paper to field. Each section is beautifully supplemented with bibliography, conclusion and end notes which make the book an easy understandable read. The annexes for evaluation methodology and data sources, evaluation instruments, manager and staff survey results, summary of focus group discussions, regional matrix profiles and list of persons contacted are given which doesn't leaves any gap for the readers understanding. The book has certain setbacks by virtue of its area of research as the attribution of impacts to the matrix is problematic because of changes in the external environment and the overlapping effects of other elements of the renewal strategy. The Matrix System at Work provides a holistic evaluation to the World Bank's Matrix Structure approach
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: AIMT Journal of Management
rights: Copyright (c) 2019 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2019-01-30
publication date: 2019-01-30
starting page: 96
ending page: 96

Book Review
type: item
description: Rashmi Bansal continues with her compendious writing style with “Connect the Dots.” It is seamlessly articulated and relatable. The book is one of the most inspiring works aimed towards igniting the zeal of entrepreneurship in the people. It's a compilation of 20 stirring entrepreneurial ventures of the people who actually never studied the management or entrepreneurship courses. The inverted title on the cover page itself makes you curious to find out what is inside.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Dr. Babita Bhati
rights: Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2020-01-30
publication date: 2020-01-30
starting page: 95
ending page: 95

Rich Dad Poor Dad
type: item
description: One of the most-read books “Rich Dad, Poor Dad”, written by Robert Kiyosaki, is a tale of author's growing up with two DADs — his own father and his best friend's "rich dad". The story maneuver through the ways in which both DADs mound his thoughts about wealth and investment. The book emphasizes on the point that one doesn't need to earn a high income to be rich and elaboratively tell the difference between “Working for money and Money works for you” concept. For me, it was probably the first out of syllabus non-engineering book I read. I was enthralled by successful technical entrepreneurs and was looking for a good read about finding an elixir or money-plant with spirits intact. The usage of words 'Rich and Poor' is not to portray the financial status but a connotation to bring out the state of mind with respect to thought-process.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Dr Mukul Kumar Shrivastav
rights: Copyright (c) 2021 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2021-01-30
publication date: 2021-01-30
starting page: 58
ending page: 58

A Study on Reskilling Needs Post Pandemic: Special Reference to Edtech Industry
type: item
description: *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)" dir="auto" data-turn-id="dcb6d3cb-cb09-490a-aa70-e3b3c9bbed2a" data-turn-id-container="dcb6d3cb-cb09-490a-aa70-e3b3c9bbed2a" data-testid="conversation-turn-1" data-scroll-anchor="false" data-turn="user"> *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:d8df8c42-7c95-4fae-9855-42bea2556ef8-0" data-turn-id-container="request-WEB:d8df8c42-7c95-4fae-9855-42bea2556ef8-0" data-testid="conversation-turn-2" data-scroll-anchor="false" data-turn="assistant"> Life is a cycle, what goes up, comes back. This is much experienced by this generation of students in their early part of life, preparing for a flexible adaptation for the evolving future. This paper aims to review research publications in educational and industrial settings that envisage making the students and teachers to benefit from the effort yielded knowledge and skills through online learning. Online learning, also known as e-learning has propped up the evolution of virtual universities to make educational experiences become customized to the needs of the students as well as for institutions which wanted to come out with new courses that are of demand in the employment market. Investment in skills is likely to have a positive effect on productivity levels and growth rates. The COVID-19 pandemic has caused significant disruption to the education system and to workplace training. On the basis of experience of previous recessions, the most immediate impacts of the lockdown of the education system and the reduction in output in sectors such as hospitality, are likely to be felt by young people. In turn they are at risk of longer-term ‘scarring’ if subject to p…
subject: Articles
  topic: section
subject: Research Perspective
  topic: category
subject: Pandemic
  topic: keywords
subject: Skills
  topic: keywords
subject: Reskilling
  topic: keywords
subject: Ed-Tech
  topic: keywords
creator: Ms. Sonal Maikhuri
creator: Dr. Babita Bhati
rights: Copyright (c) 2021 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2021-01-30
publication date: 2021-01-30
starting page: 48
ending page: 57

Pushing the envelope: All the way to the top
type: item
description: A few years ago, I read this book and was overwhelmed by the simplicity of the author to guide us towards success in life by following very simple steps. Harvey Mackay is the author of two bestsellers, “Swim with the sharks without being eaten Alive” and “Beware the naked man who offers you his shirt” He is the founder and CEO of Mackay Envelope Corporation. In addition, he is a nationally syndicated columnist and was named by the Toastmaster International as one of the top five speakers in the world.
subject: Articles
  topic: section
subject: Book Review
  topic: category
creator: Prof. Shalini Sharma
rights: Copyright (c) 2022 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2022-01-30
publication date: 2022-01-30
starting page: 51
ending page: 51

Marketing 5.0: Technology for Humanity
type: item
description: "Marketing 5.0: Technology for Humanity" by Philip Kotler is a must-read for any business or marketing professional looking to stay ahead of the curve. As the world continues to evolve rapidly with advancements in technology, Kotler provides a comprehensive guide on how organizations can leverage the latest tools and strategies to connect with customers in meaningful ways.
subject: Articles
  topic: section
creator: Dr. Pallavi
rights: Copyright (c) 2023 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-01-30
publication date: 2023-01-30
starting page: 106
ending page: 106

Meaning of Work : An Essential Requisite for Enhanced Employee Commitment
type: item
description: Albert Einstein once said: “Three Rules of Work: Out of clutter find simplicity; from discord find harmony; In the middle of difficulty lies opportunity.” Work and its meaning have always been an issue of discussion in the world. This is not limited to the domains of science; the corporate world too is not untouched. Organizations today are struggling hard to know and to understand the “Meaning of Work” so as to increase the productivity thereby contributing to increase the bottom line. Though Einstein made it clear in his rules its true meaning but then things said and done at his time are far different now. With rapid change in the working conditions throughout the world with 24/7 work life, being tied to the job via inescapable wires of technology all day and every day. And if this work is purposeless it looses its existence and even the best doer gets tired and looses interest.
subject: Articles
  topic: section
creator: Taranjeet Duggal
creator: Shivani Tandon
rights: Copyright (c) 2013 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2013-07-13
publication date: 2013-07-13
starting page: 21
ending page: 31
doi: 10.65301/aimt.2013.2.II.899

Study of Marketing Mix and Customer Satisfaction :A Multi Criteria Decision Making (MCDM) Approach
type: item
description: With increasing globalization, local retailers find themselves having to compete with large foreign players by targeting niche markets. To excel and flaunt as a market leader in an ultramodern era and a globalize world, the organizations must strive to harvest from its marketing strategies, benchmarking and company quality policy. Ranking and selecting projects is a relatively common, yet often difficult task. It is complicated because there is usually more than one dimension for measuring the impact of each criteria and more than one decision maker. This paper considers a real application of project selection for the marketing mix element, using an approach called ELECTRE.
subject: Articles
  topic: section
creator: AmyPoh. AL
creator: M. N. Saludin
creator: M. Mukaidono
rights: Copyright (c) 2013 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2013-07-30
publication date: 2013-07-30
starting page: 14
ending page: 20
doi: 10.65301/aimt.2013.2.II.898

CSR Initiatives and Sustainable Development Goals in the Indian Pharmaceutical Sector: A Comprehensive Analysis
type: item
description: This research presents a comprehensive analysis of CSR initiatives undertaken by Organizations in the Indian Pharmaceutical Sector and their contribution to sustainable development. Structured into five chapters, the study begins with an introduction covering key definitions, CSR activities in India and the SDGs. The literature review evaluates few sources, including various research works from reputed journals, and various newspaper articles, identifying gaps in existing studies. The research methodology details the research process, including respondent nature, sample size, variables, and statistical tools used for data analysis. From the SPSS software primary data of 500 respondents has been analysed, with statistical tests such as ANOVA, F-test, and Chisquare applied to draw meaningful insights. The findings, conclusions, and recommendations are systematically presented, offering practical suggestions to enhance CSR practices. In a vibrant fusion of corporate generosity and strategic vision, a study highlights the impactful saga of CSR in the fiscal year 2023- 24. A sum of `19 crores, contributed by 7,000 Organizations, has significantly advanced 15 of the 17 Sustainable Development Goals (SDGs). Crucial areas like skill development, poverty eradication, Environment and healthcare have become the battlegrounds where these Organizations strive to forge a sustainable future. This research not only celebrates the current achievements but also offers a blueprint for enhancing the effectiveness of CSR initiatives, ensuring they remain a cornerstone in the quest for a better world.
subject: Articles
  topic: section
subject: CSR
  topic: keywords
subject: Sustainability
  topic: keywords
subject: SDG
  topic: keywords
subject: Sustainable Goals
  topic: keywords
subject: sustainable development
  topic: keywords
creator: Dr. Subhranshu Mohanty
creator: Nimmagadda Sai Alekhya
creator: Vinod Raj Mohan
rights: Copyright (c) 2019 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2014-01-30
publication date: 2014-01-30
starting page: 31
ending page: 44
doi: 10.65301/aimt.2024.13.I.II.787

Analogies and Insights: Exploring Models in Component-Based Software Engineering
type: item
description: In the modern software development environment, Component-Based Development (CBD) has become a prominent approach that emphasizes constructing new software systems through the integration of pre-built, commercially available components. The main goal of Component-Based Software Engineering (CBSE) is to build software systems by integrating pre-existing sophisticated software solutions by assembling reusable modules, ultimately minimizing both development time and effort. CBSE also simplifies the maintenance and upgrading of large software systems. This approach is valuable because commonly used components can be developed once and reused across different systems through a shared interface. This paper analyzes and compares various CBSE models based on the activities they support, providing insights into their performance and effectiveness.
subject: Articles
  topic: section
subject: CBSE
  topic: keywords
subject: models of CBSE
  topic: keywords
subject: domain analysis
  topic: keywords
subject: testing component
  topic: keywords
subject: reliability component
  topic: keywords
subject: certification of components
  topic: keywords
creator: Sandeep Chopra
creator: Manish Pandey
rights: Copyright (c) 2024 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-30
publication date: 2024-01-30
starting page: 23
ending page: 30
doi: 10.65301/aimt.2024.13.I.II.786

Implementation of Big Data Technology using Hadoop Platform
type: item
description: Big data analytics is a set of advanced analytic techniques used against very large, miscellaneous data sets that include. Using advanced analytic techniques such as machine learning, Analytics like Text and Predictive, statistics, data mining, etc. Businesses can examine previously untouched data sources independently or together with their current enterprise data to gain new perceptions, resulting in faster and better decisions. In this research paper, the Hadoop platform provides an improved programming model that is used to create and run distributed systems quickly and efficiently to process high volumes of data. Big Data, i.e., terabytes to exabytes, consists of large datasets that cannot be managed efficiently by the common database management systems. Mobile phones, Credit cards, Radio Frequency Identification (RFID) devices, and social networking platforms create huge amounts of data that may reside unutilized on unknown servers for many years. However, with the evolution of Big Data, this data can be accessed and analysed regularly to generate useful information.
subject: Articles
  topic: section
subject: Hadoop
  topic: keywords
subject: mapreduce
  topic: keywords
subject: JRE
  topic: keywords
subject: YARN
  topic: keywords
creator: Mr Tanay Gupta
creator: Seema Gupta
rights: Copyright (c) 2024 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-30
publication date: 2024-01-30
starting page: 19
ending page: 22
doi: 10.65301/aimt.2024.13.I.II.785

Inclusive Human Resource Management in Employment Relationships: Examining the Influence of Organizational Requirements and Employee's Psychological Contracts in Delhi NCR
type: item
description: In today's competitive business landscape, inclusive human resource management (HRM) is essential for fostering fair, equitable, and sustainable employment relationships. This study examines the influence of organizational requirements and employees' psychological contracts in shaping inclusive HRM practices within organizations in Delhi NCR. Psychological contracts, which include employees' unwritten expectations regarding job security, career growth, fair treatment, and work-life balance, this factor is essential for employee engagement and retention. However, organizations must align these expectations with their operational needs, including performance objectives, compliance regulations, and strategic business goals. This research employs a mixed-method approach, using quantitative surveys and qualitative interviews with HR professionals and employees across various industries in Delhi NCR. It explores the effectiveness of inclusive HR policies, how psychological contract breaches affect employee motivation, and function of HR analytics in identifying and addressing workforce challenges. The study intends to provide insights into how data-driven HR strategies can bridge gaps between employee expectations and organizational goals, fostering a more engaged and productive workforce. The findings will Support the growth ofstrategic HRM policies that enhance inclusivity, promote employee well-being, and drive sustainable employment practices. By leveraging analytics, organizations can create a balanced and resilient workplace, ensuring long-term success and employee satisfaction.
subject: Articles
  topic: section
subject: Inclusive HRM
  topic: keywords
subject: Psychological Contracts
  topic: keywords
subject: Organizational Requirements
  topic: keywords
subject: Employment Relationships
  topic: keywords
subject: Sustainable Workforce
  topic: keywords
creator: Sonam Arora
creator: Latika Malhotra
creator: Ms Deepti Jain
rights: Copyright (c) 2024 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-30
publication date: 2024-01-30
starting page: 10
ending page: 18
doi: 10.65301/aimt.2024.13.I.II.784

Exploring Artificial Intelligence in Sustainability: A Bibliometric Analysis
type: item
description: The internet is becoming more and more important for both regular people and big companies. In 2019, online reports indicated that the global internet user count surpassed 4.13 billion, indicating that over half of the world's population was connected to the internet. There is a pressing need for innovative solutions to the increasing global challenges of degradation of the environment, climate change, depletion of resources, and social inequality. Recent research shows that the use of big data analytics and other AI technologies can improve sustainable development. In this paper, we explore the use of Artificial Intelligence in sustainability. We use bibliometric analysis using Secondary Scopus data and reviewed more than 428 research articles, book chapters, conference papers, we find that AI has the potential to improve sustainability results by providing more effective solutions to existing issues. The results suggest that AI can reduce energy consumption, improve resource utilization, improve production process efficiency, and provide better environmental management decision-making tools. We created a structured time frame and shown through graphical representation. We also suggest that further research should be conducted to develop strategies for incorporating AI into sustainable development efforts.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Block chain
  topic: keywords
subject: AI Technologies
  topic: keywords
creator: Sumit Mishra
creator: Gyanesh K Umar Sinha
rights: Copyright (c) 2024 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-01-30
publication date: 2024-01-30
starting page: 01
ending page: 09
doi: 10.65301/aimt.2024.13.I.II.783

Role of Gender Identity on Consumer's Perception andBehaviors related to Consumption
type: item
description: Gender identity, a combination of an individual’s gender psychological traits, social gender roles, and gender orientations, has a dramatic impact on one’s perceptions and behaviors related to consumption. However, the influence of gender identity has been oversimplified in the recent marketing literature by using sex as the sole gender-related descriptor. As a result, the marketing literature has been hampered in its ability to predict gender-related consumer behaviors. This study focuses on how gender identity manifests in itself in the consumers’ product consumption and brand relationship. The focal population of interest was the Generation-Y aged consumers in the U.S. and their relationships with personal care products. Results generated from structural equation modeling indicate that multiple constructs of gender identity have significant and unique impacts on product involvement and brand loyalty and, further, that product involvement serves as a mediator that linking gender identity with brand loyalty
subject: Articles
  topic: section
creator: Lilly Ye
creator: T.M. Adrian Robertson
rights: Copyright (c) 2013 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2013-07-30
publication date: 2013-07-30
starting page: 32
ending page: 39
doi: 10.65301/aimt.2013.2.II.780

Meta Competency Analysis: A Conceptual Framework
type: item
description: Competency as a behavioral process is differentially understood both by practitioners and researchers. A frequent tendency is to treat competency as an offshoot of behavioral process which is not entrenched in personality sourcing deeper tendencies. This tendency gives competency the stature of an unstable dimension as stated in the paper that tries to overcome some of the major limitations of the existing models of competency. The meta competency frame work suggested here attempts to understand the intricacies of managerial success from the underlying dimensions of personality process competency, motivational competency, emotional competency, behavioral competency, social competency and cognitive competency all of which are presumed to provide a stable groundwork of managerial success
subject: Articles
  topic: section
creator: Jose Mathews
rights: Copyright (c) 2013 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2013-07-30
publication date: 2013-07-30
starting page: 64
ending page: 75
doi: 10.65301/aimt.2013.2.II.779

Exploring the Specificities of Human Resource Management in Higher Education Institutions
type: item
description: Globally, the HEIs are undergoingfundamental transformations in response to the demands posed by growing competitions, globalisation and need for institutional autonomy. Accordingly HEIs are becoming more customer-oriented, cost-cautious and more strategically sensitive towards market changes. This transforms the HEIs to typically resemble business models of commercial enterprises. The most powerful assets that an institution couldpossess to in in this competitive environment are its human resources. Consequently, the quality of human resources can be regarded as a critical success factor for driving organisation success in higher educational institutions (HEIs). However, the studies analysing the application of human resource management (HRM)practices in HEIsare meagre at global level and there isan absolute lack ofsuch studies in Indian context The present study represents a modest attempt to explore the specyicities ofHRMpractices in Indian HEIs. The study has a fundamental preposition that human resource development (HRD) as a sub-function of HRM signsa crucial component ofachieving andmaintaining the competitive advantage ofHEIs in India. Thepaperproposes the universities need to create a dedicated HRD department which can exclusively cater to strategic management oftheir human resources. This pioneering attempt will expectedly advance the overall literature ofHRMin HEIsand may serve as the basis of future research in this direction.
subject: Articles
  topic: section
subject: HigherEducation Institutions, Human Resource Management, HRD, CompetitiveAdvantage
  topic: keywords
creator: Dr. Mir Shahid Satan
creator: Dr. .Iawaid Ahmad Ittoo
rights: Copyright (c) 2019 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2019-01-30
publication date: 2019-01-30
starting page: 17
ending page: 24
doi: 10.65301/aimt.2019.8.I.II.761

The Influence of Digitalization on Green Marketing
type: item
description: The emergence of E-commerce worldwide along with internet penetration is increasing significantly. At the same time green marketing is a phenomenon which has developed particular important in the modern market. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. Such a product or service should be eco-friendly in itself or produced in an eco-friendly way. In today's environmentally conscious world the word “Green” has become a buzz word. This paper tries to find the influence of digitalization on green purchase behaviour for marketing strategy formulation. Based on young consumers view and green marketing literature review marketing approaches are proposed. This paper discusses how digitalization has increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The contribution of the paper to academics and practitioners is increased understanding of how green marketing can be applied with increasing digitalization or internet of things.
subject: Articles
  topic: section
subject: Green Product-Green Marketing- Digitalization
  topic: keywords
subject: e-commerce
  topic: keywords
subject: ICT
  topic: keywords
creator: Kapil Kumar Chand
rights: Copyright (c) 2019 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2019-01-30
publication date: 2019-01-30
starting page: 49
ending page: 57
doi: 10.65301/aimt.2019.8.I.II.760

Application Of Conditional Heteroscadicity Model On Sectoral Index In India With Special Reference To Banking Sector Using Garch Model
type: item
description: The objective of this paper is to investigate the impact of volatility in stock prices of banking sector. The sample data consist of closing prices of Bank Nifty from January 1, 2017 to December 31, 2019. The study uses EGARCH model tocapture volatility clustering, persistence and leverage effect.The result shows ARCH Effect (C3) is positive i.e. there is a positive relation between the past variance and the current variance in absolute value, Leverage effect (C4) is negative indicates an asymmetric effect i.e. Bad news will increase volatility more than a good new of the same size and Significant and positive value of GARCH Term (C5) indicates present volatility or conditional variance is significantly affected by previous period conditional variance
subject: Articles
  topic: section
creator: Deeksha Singh
creator: Dr. Anubhav Varma
rights: Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2020-01-30
publication date: 2020-01-30
starting page: 47
ending page: 54
doi: 10.65301/aimt.2020.9.I.II.758

Corporate Social Responsibility with Special Reference to Cement Industry of Satna District (M.P.)
type: item
description: The cement sector is taken as most polluting industry as compared to other industries in the world. The establishment of such industry has been creating varieties of severe problems and issues to the community and society. The current review deals with the initiatives considered by cement industries in context of CSR for the welfare and upliftment of the affected community in and around the area, where it is established. Societal and environmental sustainability are linked with development for economic sector. The most important vital element of any enterprise in long run can be maximizing or earning profit, but by safe-guarding environmental and also social issues. There of, enterprise need to set up a proper balance between economical benefits with social in addition to environmental contributions with proper execution of enterprise responsibility towards environment as such : Waste reduction, minimization of cost on fuels, material, environmental management as well as eco-efficiency. Through this paper an attempt is made towards CSR by cement companies analogously, provisions for New Companies Act,2013.Data is collected through secondary data and also various compilation of unpublished and published sources, are also used as other sources of data.
subject: Articles
  topic: section
subject: CSR, Cement Industry, Company Act 2013, Waste Management, Sustainability
  topic: keywords
creator: Akanksha Kapoor Dhawan
creator: Dr. Satish Kumar Garg
rights: Copyright (c) 2022 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2022-01-30
publication date: 2022-01-30
starting page: 01
ending page: 05
doi: 10.65301/aimt.2022.11.I.II.756

An Analytical Study of Factors Affecting Investors' Decision Related to Investment In IPOs
type: item
description: The present study attempts to determine the factors that influence decision of an individual while investing in IPOs. The research aims to study the factors that influence the investor's behavior while investing in IPOs and the relationship between the factors. The study was undertaken in Greater Noida and Noida with a sample size of 72. The study applied an independent t-test, one way annova and correlation to examine the collected data. Many factors are required to consider while investing in IPOs, like facts of the company, news in the media, friends' investment suggestions, GMP, investors experience, and herd behavior. The paper tries to establish relationship between all the above factors and also establish correlation behind the behavior of male and female investors in their decisions. Investment in IPO is a risky activity and now a days there are large number of investors investing in IPO, due to which most of the IPOs are oversubscribed. This paper is an attempt to determine the factors behind investors' decision in the IPOs residing in Noida and Greater Noida region.
subject: Articles
  topic: section
subject: Grey Market Price, Investment decision, Initial public offerings, financial performance, Investor behavior.
  topic: keywords
creator: Dr. Akhil Agnihotri
creator: Dr. Jaideep
creator: Dr. Purushottam Kumar Tripathi
creator: Ravi Bhushan Tripathi
rights: Copyright (c) 2022 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2022-01-30
publication date: 2022-01-30
starting page: 6
ending page: 14
doi: 10.65301/aimt.2022.11.I.II.757

Harmony at Work: Nurturing Employee Wellbeing Through Mindfulness Practices:A Literature Review
type: item
description: In the paper, the significant influence of mindfulness on building a resilient and well-rounded workforce in the modern workplace is examined. The introduction establishes the scene by emphasizing the growing significance of worker well-being and presenting mindfulness as a transforming tool in the face of the demanding and fast-paced nature of contemporary workplaces. The paper explains the fundamentals of mindfulness, including its history, tenets, and practice of being in the now. The tone for further talks about the useful applications of mindfulness in the workplace is established by this fundamental knowledge. By integrating the mind and body, mindfulness is explored in a way that goes beyond mental exercises to show its comprehensive character. The report highlights the complex relationship between physiological wellness and mindfulness, highlighting its ability to lower stress hormones and improve immune system performance. It does this by drawing on neuroscientific research as well as psychophysiological investigations. These useful tools enable staff members to adopt mindfulness as a technique for managing the demands of their work lives, from regular routines to special meditation areas. The fourth portion looks at mindfulness to boost emotional intelligence, develop empathy and self awareness, and establish a collaborative and understanding work environment. The study also emphasizes mindfulness as an effective tactic for lowering stress and fostering resilience. It illustrates how mindfulness practices give workers the skills they need to handle stress, overcome setbacks, and face problems head-on with poise using case studies and real-world situations.
subject: Articles
  topic: section
subject: Mindfulness practices
  topic: keywords
subject: Employee wellbeing
  topic: keywords
subject: Workplace culture
  topic: keywords
subject: Stress reduction
  topic: keywords
creator: Ms. Saniya Ulhas Shiurkar
rights: Copyright (c) 2023 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-01-30
publication date: 2023-01-30
starting page: 98
ending page: 105
doi: 10.65301/aimt.2023.12.I.II.755

A Study on Agricultural Commodity Market Efficiency in India InRelation with Spot and Future Markets
type: item
description: This paper aims to examine the market which reacts first in India by assessing the relationship between spot and future prices of agricultural commodities such as Chana, Jeera, Maize, Soya bean, and Turmeric for a period from November 2019 to March 2020 traded in NCDEX, The results suggest the existence of long-run equilibrium relationships between futures and spot prices which suggests that for the commodities - Maize and Soybean, both the spot and future markets price plays the leading role in the price discovery process and said to be informationally efficient and reacts more quickly to each other.
subject: Articles
  topic: section
creator: Amit Kumar
creator: Dr. Anubhav Varma
rights: Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2020-01-30
publication date: 2020-01-30
starting page: 11
ending page: 21
doi: 10.65301/aimt.2020.9.I.II.753

A Study on Role of Data Mining for Customer Relationship Management in Banking Sector
type: item
description: Data mining is one of the tasks in the process of knowledge discovery from the database. Inthe corporate world every organization is competing with the other organization in terms oftheir value towards the business and the financial growth. Apart from execution of the businessprocesses, the creation of knowledge base and its utilization for the benefit of the organizationis becoming a strategy tool to compete. In this research, researcher discuss about the basicdetails of data mining, the use of knowledge discovery process and the new techniques from the business point of view in the banking Industry. The growth of the organization dependson the quality of service, competing with the other organizations, provide required informationto the customers, satisfaction of the employees working in the organization. In the bankingsector all the financial work can be done in the computers and their connectivity through WorldWide Web. The software's get automatically updated in time, use of internet banking and ATMhave made a big change in the banking sector. The banks have realized that their biggest asset isthe knowledge and the planning to implement the right knowledge at the right time in the right market.
subject: Articles
  topic: section
subject: Data Mining, Knowledge Discovery in Databases (KDD), Knowledge Base
  topic: keywords
creator: Mr. Sushim Kumar
creator: Prof SubhranshuMohanty
rights: Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2020-01-30
publication date: 2020-01-30
starting page: 22
ending page: 36
doi: 10.65301/aimt.2020.9.I.II.752

Animating Factors of Impulse Buying Behavior: A LiteratureReview
type: item
description: Buyers purchase items in light of need to them as well as on account of unexpected desire to get them. The motivation purchasing have been explored by purchaser conduct scientists and promoting academician in excess of 50 years. The point of this examination is to introduce a nitty gritty writing audit of the motivation purchasing conduct by dissecting the different looks into in the field of customer conduct. Improvement of drive buying idea, procedure of customer's motivation buying conduct, different elements that affect motivation buying and the connection between drive purchasing and retailing are examined right now. This examination will be helpful for retailing analysts and professionals towards thorough understanding of the customer's lack of caution in hypothetical structure. The substance investigation of the different explores about drive purchasing conduct might be manual for understanding the fundamental attributes of motivation buying for future specialists by clarifying the various components affecting drive purchasing.
subject: Articles
  topic: section
subject: Impulse buying
  topic: keywords
subject: factors of impulse purchase
  topic: keywords
subject: consumer behavior
  topic: keywords
creator: Neha Munjal
rights: Copyright (c) 2020 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2020-01-30
publication date: 2020-01-30
starting page: 37
ending page: 46
doi: 10.65301/aimt.2020.9.I.II.751

A Guiding Map on How To Manage Implementation of Innovation Projects In Industry 5.0
type: item
description: Broadly speaking, innovation can be incremental, breakthrough, or disruptive. Incremental: In an era where businesses are required to constantly reinvent themselves, incremental innovation helps them thrive by constantly improving current products, services, processes, or methods. In the conditions of a dynamic business environment and a constant struggle for survival in the market, innovation becomes the basic factor of the growth and development of an enterprise. In the modern business environment, characterized by rapid technological advancements and globalization, abetted by the IoT and Industry 5.0 phenomenon, innovation is indispensable for competitive advantage and economic growth. However, many organizations are facing problems in tackling innovation management in the current era of Industry 5.0 due to the rise of new environmental factors in business. The present study aims to present a guiding map on how to manage the implementation of innovation projects in industries in the Era of the Internet of Things (IoT) and Industry 5.0.
subject: Articles
  topic: section
subject: Innovation Management
  topic: keywords
subject: key factors for success of innovation
  topic: keywords
subject: Pearson's map
  topic: keywords
subject: Innovative projects implementation
  topic: keywords
creator: Saurav Kumar
rights: Copyright (c) 2023 AIMT Journal of Management https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2023-01-30
publication date: 2023-01-30
starting page: 10
ending page: 22
doi: 10.65301/aimt.2023.12.I.II.750