Consumer Responses to Brand Image and Purchase Intention: The Moderating Role of Green and Non Green Appeals in Advertising. DIAS Technology Review, [S. l.], v. 12, n. 1, p. 8–20, 2025. Disponível em: https://journalskart.com/journals/dias-technology-review/article/view/409. Acesso em: 17 dec. 2025.