Strategy and competitor cognition: an exploratory study of cognitive maps of competition held by ’inside’ and  ’outside’  industry actors. DIAS Technology Review, [S. l.], v. 8, n. 1, p. 38–47, 2025. Disponível em: https://journalskart.com/journals/dias-technology-review/article/view/322. Acesso em: 17 dec. 2025.