International Journal of Communication Development
The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and international perspectives.
Study on Effectiveness of Social Media on News Consumption Among College Students
The digital technology revolution has brought fundamental transformations to all aspects of news creation and distribution and to the methods through which people consume news content. College students now use social media platforms as their main source of news information because they need real-time updates and access to current events information. The research examines how social media platforms affect news consumption among college students by studying their usage patterns and preferred platforms and their trust level and ability to recognize false information. Primary data collection required a structured questionnaire which researchers used to implement a descriptive research design for their study. Social media platforms deliver significant benefits to their users because these platforms enable users to access real-time news updates during their time on the platform. The platform creates major issues which involve trust problems and disinformation and partiality in its algorithms and people who lack knowledge about complex subjects. The research shows that social media platforms function as protective tools which provide users with access to information while they block users from discovering news articles. The study shows that young people need better media literacy skills together with critical thinking abilities to help them consume news content in a responsible manner.
Copyright (c) 2026 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
From Loudspeakers to Smartphones: Understanding Youth Perspectives on Disaster Risk Communication in Sadar Block, Balasore, Odisha, India
Digital Media or Social Media play an important role during the cyclones in disseminating the important information, early warning, alerts and real-time updates to the users. However, the existing research on disaster or risk communication remains high in countries like Japan, Australia and the United States. The research objective of the study is to understand the role of media (traditional and digital) in disaster risk reduction from the youth of Balasore Sadar Block of Balasore district, Odisha, India. This study is quantitative in nature using a 5-point Likert scale as the tool. The survey was conducted with 394 respondents between 15-29 from the five vulnerable villages of the block using the multistage sampling. The Risk Communication theory is used as the theoretical framework in the research, and it also aligns with the Sustainable Development Goals like 3, 9, 10, 11, and 13. The results reflect that the maximum number of youth are using smartphones with internet facilities and relying on digital media for cyclone alerts, but to tackle the fake news, they cross-check it with the regional news channels or with the government authorities. The use of a weather app like SATARAK is absent, which is a concern about the lack of digital literacy and awareness among them.
Rise of Deepfakes in the AI-Generated Content Era: A Review of Trends, Challenges, And Future Perspectives
Generative Adversarial Networks (GANs) have transformed the way of content creation. It has introduced a way where two neural networks work against each other to generate highly realistic content like images, videos, and audio on various social media platforms. This paper focuses on the trends, ethical challenges, and prospects of deepfakes, which are a result of GAN technology. In the last few years, deepfakes have been further developed, driven by generative models and constant data advancements. It is a digital media forgery technique that can not only manipulate fake face content, but also generate it. This is making it difficult for users to differentiate between real and fake content. Although multiple studies have been conducted on deepfake detection, it is currently lagging behind deepfake generation, underscoring the need for comprehensive surveys on deepfake generation. The objective of this empirical study is to explore the growing use of deepfakes and associated risks and promote ways of deepfake detection. In this research, Clifford G. Christians’ Media Ethics Theory of Global Justice and Uses and Gratification Theory will be used to examine the issue of deepfakes. The researcher analyzes the types of deepfakes and the factors driving their proliferation, understanding deepfake detection methods, understanding the current challenges of deepfakes, and the developing trends through a mixed-method approach integrating a youth survey and literature review, among the youth in Delhi. The sample includes 384 participants aged between 18 and 24 years.
Digital Citizenship in Platform-Based Governance: A Communication Study of MyGov
The rapid development of online communication media has changed the way citizens communicate with the government and the perception of citizenship and involvement. Under the DigitalIndia initiative, steps have been taken to get citizens involved in the digital field. MyGov is one such significant platform in the process of establishing communication between the citizens and the government. This paper focuses on this idea of digital citizenship in platform-based governance, in particular, MyGov as a space for participatory communication and civic engagement. Situating the discussion in the framework of Sustainable Development Goals especially SDG 16 which focuses on inclusive institutions, transparency, and participatory decision-making, the paper analyses the role of digital platforms in the changing practices of citizenship in India. Relying on secondary sources such as policy documents, government reports, existing literature and media discourse, the study uses a qualitative and descriptive analytical approach. The paper argues that although platforms such as MyGov increase participation and civic interaction, the fulfilment of meaningful digital citizenship lies in the issues of access, awareness and communicative literacy. The discussion attempts to point out the possibilities and the limitations of platform mediated citizenship in the contemporary democratic governance
Fighting Fake News at Scale: A Qualitative Case Study of BOOM Live's Operational Efficacy Within India's Fact-Checking Ecosystem
The rapid growth of digital platforms has accelerated the spread of online misinformation, exposing structural challenges in platform governance and content moderation. In India, these challenges are further intensified by linguistic diversity, widespread social media penetration, the viral nature of online content, and algorithm-driven information dissemination. This study examines the functioning of professional fact-checking within this complex environment through a qualitative case study of BOOM Live, a leading Indian fact-checking organisation. Rather than focusing solely on fact-checking outcomes, the research adopts a process-oriented approach to analyse the operational practices of fact-checkers. Data were collected through two in-depth, semi-structured interviews with professionals at BOOM Live. The findings reveal that fact-checking functions primarily as a reactive form of information governance, intervening only after misinformation has gained public visibility. Operational decision-making is guided by triage mechanisms that prioritise cases based on virality, potential for harm, and the authority of the source. The study further demonstrates that verification constitutes a form of forensic epistemic labour, combining digital investigative tools with human reasoning and contextual judgement. While artificial intelligence (AI)-driven detection systems can assist the verification process, they remain limited in addressing contextual nuances and India's multilingual information ecosystem. The findings also highlight a platform dependency paradox: fact-checking organisations rely heavily on digital platforms for distribution, visibility, and financial sustainability, even though these platforms often prioritise user engagement and monetisation over timely interventions against misinformation. By shifting attention from fact-checking accuracy alone to the organisational processes that shape verification practices, this research contributes to a deeper institutional understanding of professional fact-checking. The study offers insights for policymakers, platform designers, and media practitioners seeking to strengthen the effectiveness of fact-checking ecosystems in combating online misinformation.
Role of Hindi Digital Media in Urban Youth's Eco-Behaviour: Content Analysis of Viral Campaigns
Abstract This study investigates the role of Hindi digital media in shaping pro-environmental behaviour among urban youth in Delhi NCR, a region acutely affected by air pollution and climate vulnerability. It examines how leading Hindi media platforms Aaj Tak, Dainik Jagran, and ABP News utilize viral digital campaigns to frame ecological challenges and encourage sustainable lifestyle choices. Guided by framing theory, the research employs a content analysis of 30 viral multimedia campaigns from 2025 to 2026, each exceeding 500,000 views. These campaigns include short reels portraying solutions to Delhi’s smog, satirical memes by creators such as Saloni Gaur, and youth-led pledges addressing issues such as AQI crises and Yamuna River clean-up drives. The coded categories centre on problem attribution, solution framing, and calls-to-action, providing insight into how narrative strategies influence environmental consciousness among Hindi-speaking audiences. The study highlights communicative strategies and emotional tones particularly the use of satire, humour, and solution-oriented storytelling that enhance audience engagement with environmental discourse. While acknowledging the role of digital virality in promoting eco-awareness, the study also reflects on the limitations of algorithmic echo chambers that may curtail message outreach and civic participation. It concludes by suggesting the integration of AI-based content targeting to strengthen the continuity and reach of digital environmental communication, thereby positioning Hindi media as a crucial driver of youth-led eco-engagement in urban India.
Hindi digital media, environmental communication, youth engagement, framing theory
Gender Bias in Indian News Media Study of the Odia Language News Papers
Media are in the business of providing information. Women and men read watch and listen to this information daily which is in the shape of what we know as news. The media do not merely represent; they also recreate themselves and their vision of the world as desirable, saleable. What they reproduce is chosen, not random, not neutral, not without consequence. The media’s focus on the current issues and events of the day and the collection and editing of this information for presentation through the news media – newspapers, television and radio – is the practice of journalism. News is a choice, and extraction process, saying that one event is more meaningful than another event. The very act of saying that means making judgments that are based on values and based on frames.
Copyright (c) 2014 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Buyer’s Right and Product Information: A Study on Displaying Sar Value of Budget Smart Phones
Being always “connected” by spending vast amount of time on Smartphone is a common perception of this age and the generation. The reports of the PIB and the Time i.e. India has the second-largest mobile phone users and world’s second largest smart phone market with over 900 million users in the world (PIB,2012 and Time, 2014). The reports show vast mobile phone penetration in India and if, anyhow, the health risk is associated with the usage of mobile phones will affect the whole country and the users particularly. All mobile phones emit electromagnetic field (EMF), normally non-ionized to connect the mobile phone to the base stations. This exposure to radio frequency (RF) energy is the main concern of many countries as it may cause many health issues. Hence, the Federal Communications Commission (FCC, US) has fixed the limit of Specific Absorption Rate (SAR) for mobile phones. But many manufactures avoid this limit and even, perhaps, buyers are unaware about this safety indicator. Over exposure to radio frequency, even if it is non-ionized, is one of the causes of numerous health risks such as Alzheimer, Genotoxic Effects, Ocular Effects, Psychological Effects and Electromagnetic Hypersensitivity. This may also lead to Cancer. Thus, even a small impact on health by mobile usage could have major public health consequences. This paper reviews the presentation approach of online shopping websites regarding SAR value of budget smart phones and also analyses the priorities of publicizing other alluring features of smart phones. This paper aims to answer; do the online shopping websites display the SAR value of budget smart phones sold on it and whether the information of SAR value is conveyed in a proper way? Content analysis of top two online shopping websites in India will be done to come back with.
Budget Smart Phones and Online Shopping Sites
Copyright (c) 2020 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Media Framing and Sustainable Environmental Development: analysis of News Coverage by Times of India
This study examines the media framing of sustainable environmental development in print media through a competitive analysis of news coverage. Using a content analysis approach, a sample of news articles published by Times of India (Online) leading English newspapers was analyzed for the period of January - December, 2021. The study investigates how the media frames sustainable environmental development by analyzing the dominant frames used in news coverage and the extent to which they align with the principles of sustainability. Results indicate that the dominant frames used in news coverage of sustainable environmental development are economic development, political conflict, and technological solutions. The study also highlights the need for more balanced and nuanced coverage of sustainable environmental development that promotes long-term sustainability and addresses social and environmental justice concerns.
Environment, Media Framing, Framing analysis, Pollution, News Coverage
Copyright (c) 2022 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Mobile Communication and Women Empowerment with Special Reference to Health Seeking Behavior
Empowerment of women is a major factor in the global scenario. Women empowerment is a process in which women are made independent and self-reliant, it involves upgrading the status of women in a society with involvement of decision making and right to make their own choices. Women empowerment boosts the status of women in a society through education, literacy and awareness. It creates awareness among women about the basic rights to live a life of well-being. Health is one such basic fundamental right entitled to every human being and empowerment of women helps in creating awareness about the importance of health among women. Health is also one of the important parameters that contribute to the measurement of overall development index of any nation. The aspect of health is ignored in most societies due to various reasons, and in such context women who are considered more vulnerable to health issues suffer the most. In this context the paper applies the method of focus group discussion to understand the need and importance of women empowerment in the area of health literacy. Apart from that the paper reflects on the role of mobile communication in empowering women about health and creating awareness about mental health issues, which is one of the most neglected health issues prevalent among women
Copyright (c) 2024 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Can smart education address the knowledge gap in india? Anopinion1
The opinion paper explores the dimensions of smart education post the advent of National Education Policy of 2020 in India and aims to understand how the problem of knowledge gap can be addressed through the integration of digital technologies in higher education. The paper explores the different aspects of NEP 2020 and its blueprint for integration of digital technologies and to what extent they address the concerns of the knowledge gap theory in context of India.
Copyright (c) 2023 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Reimagining Education in India: NEP-2020 and the Knowledge Economy of Varanasi1
The given study evaluates the integration of digital media technologies in smart education within the semi-urban milieu of Varanasi, a locale of enduring cultural relevance in Uttar Pradesh, India, in alignment with the National Education Policy of 2020. It becomes imperative to scrutinize the adoption of various digital modalities—namely, e-learning platforms, virtual classrooms, digital repositories, and collaborative applications—when applied to the instruction of youth in culturally emblematic regions. Predominantly, existing scholarship in the field of media-educational studies has concentrated on large metropolitan cities, thereby leaving a conspicuous lacuna with respect to semi-urban settings of historical importance. The study zeroes in on the Varanasi region of India, where a historically rich cultural backdrop coexists with institutions of national standing, such as Banaras Hindu University, to ascertain how local youth and educators perceive and evaluate contemporary digital efforts. By fusing empirical data with a nuanced contextual frame, the research informs both the design and operational strategy of education policy. The study aims to delineate concrete, actionable measures that can guide educators, administrators, and creators of learning technology in mitigating the digital divide, advancing digital literacy, and cultivating equitable, culturally attuned, technology-mediated educational environments. The research paper is part of ICCSR sponsored major research F.NO. 02/127/2022-23/ICSSR/RP/MJ/GEN on” Usage of digital media applications for smart education: A study of youth in Varanasi District”
Copyright (c) 2025 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Blended Learning and Instructional Design: Inculcating Technology Driven Practices in Heis as Envisioned in NationalEducation Policy, 2020
The education sector has undergone many changes over the years, with technology being one component that has transformed teaching and learning. As India's education landscape continues to change and evolve, it is important that all stakeholders deliberate upon how best to meet these challenges. National Education Policy 2020 provides an effective roadmap to achieve the vision of making India a knowledge society. The Policy thrusts upon the adoption of advanced technology in the classrooms considering the needs, preferences, and pedagogical challenges of educating 21st -century learners. Digital Education will remain at the heart of the entire teaching-learning process, especially for Higher Education Institutions [HEIs]. Such technological interface also aligns with the United Nations Sustainable Development Goal 4 which emphasizes Quality Education for all and encourages citizens to be lifelong learners. The policy provides provisions for inculcating MOOC courses and academic credit transfer facilities along with substantial investments in creating the digital infrastructure for blended learning in classrooms for better learning outcomes among other unique initiatives and guidelines. In today's online learning environment, blended learning unlocks a new dimension of teaching and learning. It is an approach to integrating both face to-face and online components of the curriculum so that students may dive deeper into the subject matter. The paper includes discussions on how technology and instruction can complement each other as part of blended learning approaches and practices. It also discusses how blending online and offline educational resources creates unique opportunities for students. It would provide a guide on how to create effective blended learning courses and guidelines for how to plan, design and implement effective instruction plans for the new age learners to accomplish their learning goals and develop skills.
Deconstructing Filter Bubble Hypothesis: How Algorithm Media Functions to Constrict the Opinion-making
Filter Bubble Hypothesis is a situation in which algorithm based media functions to provide the information and content on the Internet that reiterates or replicates an individuals' belief system, choices and preferences. It reconfirms the individual’s pre-existing knowledge and belief leaving lesser scope for newer ideas to penetrate. As the name suggests it creates a ‘bubble’ around individual choices and way of thinking. It is aimed at personalizing the digital experience of the Internet user, however, it constrains the diversity of opinions and basket of perspectives available on the internet thus leading to a flawed opinion-making process and skewed choices. Such functioning of the Algorithm based media may harm the political opinion formation where an individual is not encountering critical views, contrasting opinions, and newer perspectives and which may lead to a repetition of electoral choices. The paper attempts to understand the process of the Filter Bubble Hypothesis and Echo chambers in the context of political communication. Echo Chambers is a metaphorical situation where an individuals' own opinion gets enlarged when applied in a closed system.
All Women Must be Mothers: Indian Cinema’s Role in Shaping the Ideal Woman
The “myth” of the good mother remains a powerful influence used by various institutions to shape women’s aspirations, and this essay explores how Indian Cinema contributes significantly to the market for this myth. The cinematic portrayal of the mother has evolved, reflecting changing political motivations in the country. Tracing back to the foundational years of Indian cinema, the myth was served by gendering the idea of the nation itself. More recently, this concept applies value judgments concerning women’s agency, whether they are exploring sexuality or breaking from everyday gender roles. However, the core premise that a good mother is essentially an ideal woman has consistently prevailed. Borrowing from Sudhir Kakar’s idea of the “bad mother,” as presented in his work The Inner World: A Psychoanalytical Study of Childhood and Society in India (1978), this essay explores the evolution of the Mother in Indian Cinema, demonstrating how she has consistently carried the burden of being valued as “good” in order to be seen as an ideal woman.
The "Digital Lifeline" Paradox among youth: A study on Social Media platforms during COVID-19 in North-East India4
From shopping to electronic communication, education, and business tools, social media is an essential part of daily life. Social media significantly impacts people's lives. Users may easily connect through blogs and other media channels. Journalists and their organizations have had to tread carefully ever since social networking platforms like Facebook and Twitter became vital tools for reporting. People now use these websites regularly. Youth's mental health suffered as a result of the COVID-19 physical separation tactics. By using digital technology more frequently, young people worldwide have mitigated the negative impacts of social isolation. Numerous businesses, including manufacturing, services, and education, have been impacted by the 2020 COVID-19 pandemic. Even though there is a likely approach to continue academic activities through online learning, both the procedure and the outcome could not be effective. The paper aims to critically analyze these trends of social media usage amongst the youth in North East India and to understand the influence of time spent on social networking sites on the mental health of youth in the selected states of North-East India. For this purpose, a systematic questionnaire was used to survey students from several northeastern Indian states. According to the study's findings, social media addiction among young people in northeastern states rose at the time of COVID-19, which is causing mental stress and sleep deprivation.
Reel Women, Real Issues: Gendered Health Narratives and Development Discourses in Contemporary Hindi Cinema
This paper examines the intersection of gender and development in three mainstream Hindi films namely Toilet: Ek Prem Katha (2017), Padman (2018), and Janhit Mein Jaari (2022) which highlight women’s health, agency, and socio-cultural constraints. These films move beyond the traditionally apolitical narrative of popular Indian cinema by engaging with themes of shame, tradition, and disparity, revealing how entrenched taboos and patriarchal norms obstruct women’s access to sexual and reproductive health and hinder their self-determination and affect development as a whole. Using thematic analysis as methodology, the study identifies recurring patterns and symbolic motifs that shape cinematic representations of women’s development. By studying the theme of women's health especially reproductive health, gender equity, and development this research points that development must be understood as an intersectional and multidimensional process, shaped by cultural forces that influence both policy and perception. Through an intensive and nuanced reading the films it highlights how cultural narratives reflect and challenge dominant discourses. By analyzing these films as cultural texts, the study highlights cinema’s potential to serve as a site of socially conscious storytelling and advocates for the integration of gender discourse into broader developmental thinking.
News, Development and Democracy in Jammu and Kashmir: A Study of Main stream Media Discourse
The Indian Union Territory of Jammu and Kashmir has long been an arena of contested narratives. The media serves as a primary contributor to the construction of the public sphere. A review of existing literature reveals that conflict and security reportage has emerged as one of the most dominant frames in national media coverage of Jammu and Kashmir. Therefore, this study examines the transformation of national print media discourse on Jammu and Kashmir following the abrogation of Article 370 in 2019, with a particular focus on the representation of development within democratic communication frameworks. Using democratic media theory as the guiding lens and employing thematic analysis, the research analyses forty-two articles published in The Hindustan Times and The Indian Express between August 2019 and July 2023. The findings indicate a discernible shift in media focus from conflict-centric reportage to narratives foregrounding welfare, infrastructure, governance, and citizen participation. Themes such as Welfare and Progress, Infrastructure Development, Governance and Accountability, and Citizen Participation illustrate a growing alignment between media discourse and developmental priorities. However, remnants of conflict and security narratives continue to persist as legitimising frames for developmental progress. The study concludes that while national print media exhibits an emerging democratic reorientation by amplifying voices of inclusion and governance, critical engagement with dissent, long-term developmental outcomes, and diverse public perspectives remains limited. This transition marks a crucial step towards reimagining the media's democratic role in post-conflict regions like Jammu and Kashmir.
Jammu and Kashmir, Media Discourse, Conflict and Development, National Print Media, and Democratic Media Theory
Changing Face of the Indian Media and Entertainment Industry in the Wake of Globalization
“Mera joota hai Japani, yeh patloon Englishtani, sar pe laal top Russi, phir bhi dil hai Hindustani.” (My shoes are Japanese, my trousers are English; the hat on my head is Russian, but my heart is Indian.) — Song from the Hindi movie Shree 420 (Mr. 420, Raj Kapoor, 1955) What is globalization? Is it the integration of economic, political, and cultural systems across the globe? Or is it the Americanization of world culture and the United States’ dominance in world affairs? Is globalization a force for economic growth, prosperity, and democratic freedom? Or is it a force for environmental devastation, exploitation of the developing world, and suppression of human rights? In sum, is globalization “good” or “bad”?
Copyright (c) 2012 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Economic Impacts of Covid-19 Pandemic (Country and Global Perspective)
The pandemic of 2020 caught many by surprise. In spite of regional outbreaks of epidemics with lethal consequences such as SARS or Ebola, for about a century the mankind has not faced such a global pandemic as hit the globe during the first quarter of 2020. However, in the history, there have been other pandemics, which took the death toll of millions of people such as Black Death in 14th century, or the 1918 Fluxxxv, which probably killed more people than the World War I taking place at about the same time (Learn, 2020). The experience shows that during these pandemic periods, mistakes were also made, such as the failure of people to socially distance, which we can learn from even today. During the Spanish flu, the spread of the virus was also caused by the migration of solders during the war. Thus, the past experience also documents that the spread of the virus can be contained by reduced mobility of population, both within individual countries and internationally. However, it is also equally clear that the containment measures aimed to reduce the mobility are also very costly, have substantial consequences on the economy of the country and create recessionary pressures.
In The Higher Education System, Universities ranking depends up there search productivity of the faculty members. The quality of the research articles they and the of score of the citation their paper earns defines the ranking to their institution. The paper suggests the helps techniques to increase the citation frequency.
Dramaturgy and the Social Media: Decoding the Virtual Self
Social Media has entered our lives to an extent where it seems impossible to live without our smart phones. The virtual lives of the users though are just a fractional part of their real lives. People sometimes even fake it to construct a different virtual identity for themselves. In contemporary times the social media behaviour can be studied in terms of Goffman’s theory of dramaturgy. This paper looks at the sharing of real socio economic status patterns of 500 respondents on social media along with their dependence on social media for real life decision making.. The study follows a mixed method approach where a survey along with expert interviews is conducted. Results indicate that people subconsciously use dramaturgy while sharing the real life socio economic status online and seek approval of social media peer to an extent to make real life decisions.
Political Accountability and Intra-government Communication of Regulators in India: A Critical Analysis
Independence and Accountability are two essential ideals for good governance, but surprisingly both these principles appear contradictory and prima facie seem irreconcilable.6 Nevertheless the success of any democratic legal system largely depends on the efficiency with which it addresses the conflict between these two ideals. The importance of balancing the aforementioned principles arises much more in case of those entities that though have been delegated the political power but are not democratically accountable in traditional sense to its citizens. These are the non-elected institutions called the independent regulatory agencies. The regulators communicate their means of maintaining good governance to the legislators in various ways. Such communication may or may not have the desired effect.
Role of Television to Influence and Achieve Gender Equality in Indian Society: A Media Stratification Critique
The role of Television to assess the influence on the aspect of gender equality has the theoretical base in the ‘Democratic media participation theory’ and ‘agenda setting theory’ of mass media. Television in India has consistently risen over the years, safely assuring that consumption of these media is prevalent. Media is also an important communicator and influencer to shape social opinions, and by extension, stereotypes. This role has a diverse range of effects because the content is predominantly developed in the ‘polished’ sects of metropolitan urban centres where notions and lifestyles assumed by genders are different than in semi-urban and rural areas, and therefore the same television content consumed in different tiers of society The paper investigates whether TV media have a role in how urban women and men are viewed in a different light than women and men from other tiers, and how does it shape the attitudes towards genders and gender equality, are some of the prime areas of interest in this study. The study infers multiple studies in social psychology, sociology and communication to assess parameters in stereotypes generally and gender stereotypes specifically, and how these can be developed and influenced. Reflective analysis is employed to peruse and comment on how television media can exploit its position of influence to create a fertile environment for gender equality in all regions.
Copyright (c) 2019 International Journal of Communication Development https://creativecommons.org/licenses/by-nc-nd/4.0
Alternative Media and Society: Role of Community Radio in Empowerment at the Grassroots Level
Culture, which refers to practices, languages, traditions and values that defines ones identity, has a timeless appeal. On the other hand, post modernity refers to the modern technological based mass media age. India has a pluralistic culture and in this techno based era, it is interesting to note that the diverse indigenous cultures are being expressed through the contemporary mass media specifically television and films. In the age of competitive, profit making, sender dominated media environment, community media, as a platform for ‘alternative’ voices plays major role. Community media, especially Community radio, stands for the voiceless and powerless by allowing people to share their opinions freely and also acts as a catalyst in creating awareness in specific areas. In the book “Understanding Media: The Extensions of Man” released in 1964 by Marshall McLuhan, it is being stated that it is the characteristics of the medium and not the content that affects the society. So by applying this theory, this paper will try to explore the role of community media, with special reference to community radio of different regions in India, in the growth and development at the grass root level. This paper is based on the analysis of the secondary data and study of available literature.
Innovative Strategies in Rural Marketing Used by Hul to Reach Rural Consumer in Outer Delhi Villages to Promote LifebuoySoap
The paper aims at revealing the significance and impact of “Innovative Strategies in Rural Marketing used by HUL to Reach Rural Consumer in outer Delhi Villages to promote Lifebuoy Soap." It also draws attention on the challenges and opportunities of innovative communication in rural outer Delhi villages. Consumer markets within the developing world are a huge however still untapped chance for corporations seeking new sources of growth. Inside that cluster is a lot of unnoticed opportunity: the rural consumer. There's a good chance for the marketers within the rural areas. Two-thirds of countries consumers live in rural area. Naturally the rural markets are a crucial part of the whole market. Going rural is the new selling mantra. In recent years, rural markets have non-heritable significance, because the overall growth of the economy has resulted into substantial increase within the buying power of the rural/rural community. On account of Rural revolution; the rural areas are consuming a large quantity of fmcg and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Globalization, decentralization, migration trends and the emergence of new product and service markets pose new challenges and opportunities to rural areas.
A Review of Interactivity Component of Online Advertising Models
Online advertising is a comparatively nascent phenomenon which came into existence on 24th October, 1994 with publication of a paid display AT&T web banner ad on Hot Wired, a web based magazine (Cho & Cheon, 2004; Double Click, 2005, as cited in Ha, 2008; Janoschka, 2004; Kaye and Medoff, 2001, as cited in Evans, 2009; Hyland, 2000; Interactive Advertising Bureau, 2012). Research in the field of online advertising began in 1996 with the publication of Berthon, Pitt and Watson’s research paper evaluating the World Wide Web as an advertising medium in the Journal of Advertising Research. Online advertising has witnessed rapid growth during the past decade. ‘Interactivity’ is one of the primary differentiating factors in case of online advertising. The power accorded to the users by this interactivity component is quite significant as it has given them control over their advertising consumption. Interactivity has received special attention in the online advertising models developed by researchers in order to provide insights into the functioning of online advertising. The aim of this paper is to review different models of online advertising and understand the manner in which each of them has dealt with interactivity. This paper is based upon my unpublished doctoral thesis and draws extensively upon the review of literature review carried out for it. This review is expected to provide the groundwork for further research in the field of developing advanced online advertising models.
Correlation Between Brand Image & Public Perception: A Study
The paper deals with the relationship between brand image and pubic perception while choosing the Services/Product. In the changing socio-economical conditions, it is vital to understand the behavior /expectations of target group as it is the people who make judgment based o experiences over a period of time (about the product/organization. It affects the reputation of Business Group/Service Provider, positively of negatively which results into future prospects. The behavior of a person as consumer has always been a dynamic phenomenon. To understand this intrigue behavior in present situation, a survey was conducted by the researchers. It highlights some interesting behavior pattern of public and the reasons behind it.
Is Fake News and Veracity Intermingled? Perilous Effect of Social Media Fake News on Indian Societies
Fake news can be defined as spreading misinformation or proliferate slanderous propaganda with treacherous consequences. Fake news is dominating the field of social media journalism in 21st century. India’s social media penetration has witnessed a major increase over past five years.In the context of digital revolution, digital issues are majorly transforming the societies and fake news is a dark side of it. The social society grapples to recognise between post-truth and truth. This study analyses the perilous effect of social media fake news on Indian societies from the survey data of online sample. It looks into how most Indians believe fake news impacts society. Survey reveals that majority of Indians believe fabricated news creates confusion and say that most political stories followed by social narrative are made up and shared as truth. Study shows the blueprint of online platforms are indispensable to fake news with Facebook being the most susceptible and then WhatsApp. It concludes that fake news has resulted in numerous hazardous effects shepherd by lynching and followed up by polarisation. Social media platforms must bear fare share of responsibility and solitary, initiatives will prove to be futile and likely to fall short while a collective effort within the public domain, social platforms and initiatives from government can help combat fake news
Studying Themes of Politics and Culture on Indian Television News a Frame Analysis of Hindi Television News Debates in India
News as a narrative form relies on various codes of culture to communicate to the audience. Understanding news is not limited to what is communicates but how it does that in order to assess the real effect of news on society. Its relationship with society and its power can be studied by how news frames the issues that it communicates. Over the years Indian television has seen a revolution in the way it shares news, there is a move away from objective bulletins to a more discursive form of news debates that gather significantly more audience viewership. This research studies television news debates on Hindi television news channels to understand the complicated relationship between politics and culture in Indian news landscape. Through conducting a comprehensive frame analysis this research looks at news text and its use of culture as well as its engagement with politics that blurs the line between culture and politics while at the same time affecting the contemporary social reality.