Abstract
Analytics is being used as competitive advantage by many organizations. This book on “Business Analytics: The Science of Data-Driven Decision Making” by U. Dinesh Kumar, Professor and Chairperson, Decision Sciences and Information Systems area, IIM Bangalore is the primary resource for students and working professional who want to explore and excel the concepts of Business Analytics. The book provides holistic approach to analytics with theoretical explanations and practical demonstration with real time industry based examples. The book has coverage of various topics such as introduction to data, applications of big data, basic probability concepts, probability distributions, hypothesis testing, multiple linear regression, logistic regression, decision trees, forecasting, clustering, prescriptive analytics, stochastic models and Six Sigma. It consists of discussion of analytics applications in industries such as healthcare, manufacturing, banking and finance, marketing, e-Commerce, retail and services. Use of analytics for decision making and automation of processes, products and solutions driven by analytics makes it essential for business management.