Think Simple: How Smart Leaders Defeat Complexity

Abstract

This is the second book by Ken Segall on the importance of  simplicity in business. His first book “Insanely Simple” talk  about the journey of Apple with simplicity. It talk about how  Apple replaces big-business complexity with simplicity. Inspired  by the Apple story, Ken took the concept further and explored  simplicity in other businesses. In the Journey spread over  almost two years, he met more than 40 people from different  companies. This book is based on the experience of those  people who defeated complexity and bought simplicity into  their business. Each of these leaders have examples of how  simplicity helps the company in improving its performance and  set it apart from the competitors. All these views are unique and  different in themselves but there is one similarity i.e. each of  them favour simplicity.