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Vol. 12 No. I and II (2023): Jan - Dec
AIMT Journal of Management |Articles

Behavioral Intention of Gen Z Towards Investment in Cryptocurrency

Aarushi Joshi , Dr Dippi Verma
View PDF Vol. 12 No. I and II (2023): Jan - Dec 10.65301/aimt.2023.12.I.II.747 ↗
Aarushi Joshi, Dr Dippi Verma . (2023). Behavioral Intention of Gen Z Towards Investment in Cryptocurrency. AIMT Journal of Management, 12(I and II), 55-72.
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Abstract

This study investigates the behavioral intention of Generation Z toward investment in cryptocurrency trading. Asurvey was conducted among a sample of 150 participants from the Gen Z population, aged between 18 to 24 years. The survey consisted of questions related to their knowledge, attitude, and perception of cryptocurrency trading. The data obtained was analyzed using SPSS software, employing correlation and regression analysis. The results revealed a significant positive correlation between the behavioral intention to trade in cryptocurrency and factors such as perceived ease of use, facilitating conditions, and social influence. However, there was a negative correlation between performance efficiency and the intention to trade in cryptocurrency. The regression analysis showed that perceived ease of use significantly predicted the behavioral intention to trade in cryptocurrency. The study concludes that Gen Z shows a high level of interest in cryptocurrency trading and highlights the factors that influence their behavioral intention toward it. These findings provide valuable insights for cryptocurrency service providers, financial regulators, and researchers in the field.

Keywords

Behavioral Intention Generation Z Cryptocurrency Perceived Ease of Use Facilitating Conditions Social Influence

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