Success Through Operational Excellence and Marketing Strategies : A Case Study of Nestle India

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Published: 2013-07-30
Authors

Dr. Sumeet Singh Jasial

Shashank Jain

DOI: https://doi.org/10.65301/aimt.2013.2.II.897

Issue

Vol. 2 No. II (2013): July - Dec

Section

Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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Abstract

Nestlé was founded in 1866 by Henri Nestlé, George Page, Charles Page and the company has its headquarters in Vevey, Switzerland and today it is the world's biggest food and Beverage Company. Sales at the end of 2012 were CHF 92.18 bn, with a net profit of CHF 10.61 bn. They employ around 328,000 people and have factories or operations in 86 countries across the globe. (about us).

Nestlé has a primary listing on the 6 Swiss Exchange and is a constituent of the Swiss Market Index. In the year 2011, Nestlé was listed No. 1 company in the Fortune Global 500 as the world's most profitable corporation. With a market capitalisation of $233 billion, Nestlé was ranked No. 9 in the FT Global 500 2013. (global 500 2013) 

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References

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http://www.Nestlé.com/media/newsandfeatures/india_100_year