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DIAS Technology Review

The Institute has a unique distinction of publishing a bi-annual International journal DIAS Technology Review – The International Journal for Business and IT. The Editorial Board comprises of...

P-ISSN: 0972-9658 English Since 2004
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Vol. 17 No. 2 (2021)

Articles 34th Edition of DTR Oct 2020 – Mar 2021
DOI 10.65301/dias.2021.17.2.10

Exploring the Relationship between Personal Innovativeness, Technological Innovativeness, Gadget Love, and Technological Opinion Leadership among Millennials

Authors
DI
Dinesh Rawat

Assistant Professor, L.S.M. Government PG College, Pithoragarh, India.
65 Views
127 Downloads
Published 2021-03-31
Pages 23-30
Abstract

The purpose of this study is to contribute to the existing literature by testing a model consisting of factors driving technological innovativeness and technological opinion leadership among millennials. This study aims to test (a) relationship between personal innovativeness, technological innovativeness, gadget lover and technological opinion leadership, and (b) mediating role of technological innovativeness between gadget lover and technological opinion leadership. The study indicates the following results, firstly, technological innovativeness and gadget lover have a positive and significant impact of technological opinion leadership, secondly, personal innovativeness is not positively related to technological innovativeness, and lastly technological innovativeness partially mediate the relationship between gadget lover and technological opinion leadership. 

Keywords
Technological Innovativeness
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How to Cite
Dinesh Rawat . (2021). Exploring the Relationship between Personal Innovativeness, Technological Innovativeness, Gadget Love, and Technological Opinion Leadership among Millennials. DIAS Technology Review, 17(2), 23-30.
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