The book 'Competing for the Future' is a thread in a tapestry of new perspectives on strategy and competition. In fact this book is about strategy, “how to think” & has been drawn heavily on the experience of companies around the world that have managed to overcome resource disadvantages and build positions of global leadership. It devotes more attention on those companies that have managed to escape the curse of success and have shown their penchant to rebuild industry leadership, a second and third time. The authors believe that there is no single company which embodies the approach to strategy, competition, and organization perfectly, though some companies are closer than others. They also believe that there is plenty of upside potential for every corporate entity having desire to commit to the action agenda laid out.