Annually companies are ranked on various characteristics such as innovation, “greeness”, admiration from trade and society at large. These lists are then published in an attempt to acknowledge the greats and inspire others to step as well. Upon receiving such honor, companies are likely to market and promote it on product packages, website, and other media. Presumably, these recognitions are beneficial (or harmful if a “Worst Of” list) to a company’s reputation and serve as an advertising platform for bragging rights. However, does recognition from these lists increase the company’s bottom line? Do consumers acknowledge these lists and make decisions that drive sales and raise stock prices? How do consumers perceive these lists as they make purchase decisions? This research addresses these questions through two studies. Results indicate it would be difficult to argue that Best/Worst lists directly influence sales, net income and stock prices. Further, the second study of consumer behavior shows that consumers are more concerned with their perceptions of companies’ products and services rather than their accolades and rankings