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DIAS Technology Review

The Institute has a unique distinction of publishing a bi-annual International journal DIAS Technology Review – The International Journal for Business and IT. The Editorial Board comprises of...

ISSN: 2231-2498 Quarterly English Since 2011
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Vol. 18 No. 2 (2021)

Articles 36th Edition of DTR Oct 2021 – Mar 2022

Emerging Market & Mobile Technology Usage: Evaluating intention to Use Mobile Banking in India

Authors
MR
Mr. Junaid Hassan
DR
Dr Fayaz Ahmad
MR
Mr. Aarif Amin
MR
Mr. Ishfaq Bashir
Research Scholar, Central University of Kashmir, India Professor, Department of Management Studies, Central University of Kashmir, India Research Scholar, Central University of Kashmir, India Research Scholar, Central University of Kashmir, India
5 Views
3 Downloads
Published 2022-03-30
Pages 19-32
Abstract

Mobile banking serves among the latest advancements in the financial sector with pragmatic value to both banks and clients. The  swift progression of technology and gadgets has invigorated the financial industry towards urging clients to bank online. However,  a report demonstrated that mobile banking acknowledgment was lower than internet banking and other mediums. Encouraging  customers to utilize mobile phones for banking issues and negative patterns in acknowledging this innovation make it imperious  to investigate the determinants that impact users’ intention towards mobile banking adoption. This investigation was completed  in India's northern region and using the purposive sampling method, 584 respondents were focused on, which resulted in 403  functional responses. Using Structural Equation Modeling (SEM), the responses were analyzed, and the outcome uncovered that  seven dimensions impact users' expectation to recognize mobile banking while two determinants have a negative impact. 

Keywords
Mobile Banking Intention India Relative Advantage Social Influence
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How to Cite
Mr. Junaid Hassan, Dr Fayaz Ahmad, Mr. Aarif Amin, Mr. Ishfaq Bashir . (2022). Emerging Market & Mobile Technology Usage: Evaluating intention to Use Mobile Banking in India. DIAS Technology Review, 18(2), 19-32.
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