Measurement of dimensions of csr initiatives in automotive sector in india

Abstract

The corporate scandals and scams challenging the protection of interests of stakeholder groups have highlighted the significance of the Corporate Social Responsibility (CSR) all the more and the study of the concept has become of utmost prominence for the corporate worldwide. The present study seeks to develop and validate a construct of Corporate Social Responsibility initiatives in automotive sector in India through a sample of 152 middle and high level managers of the sample automotive companies on a 5-point Likert Scale. Exploratory factor analysis was then applied to develop the measurement tool for identifying dimensions of measuring CSR. A total of 36 dimensions selected on the basis of literature were reduced to 30 indicator variables and three latent variables: Social, Environmental and Financial which were subject to CFA with AMOS22