The Entrepreneurial Attitudes, Process and Innovation in the Success of Small Start up Food Retail Businesses in the UK.

Abstract

 The aim of this paper is to explore the role of the entrepreneurial 
behaviour, process and innovation in the successful establishment 
and growth of food retail stores, especially convenience shops, by 
interviewing owners of food retail shops in the area of North West 
London. Previous researches revealed that entrepreneurship consists 
of the entrepreneurial attitudes and behaviour of the owner, the 
entrepreneurial process which is the progress of the business from 
the opportunity identification until the establishment of the 
business, and the changes and innovations made in order to improve 
and expand the business. Therefore, to examine the topic qualitative 
research methods and techniques were employed. The sample of 
food retail shops was separated into two groups, 'food specialists' and 
'convenience store owners'. The analysis of the findings identified 
that distinctive differences exist between the two groups on the 
subject and specifically in the three aspects of entrepreneurship. 
Finally from these dissimilarities a number of conclusions were 
drawn for clear understanding.