The Entrepreneurial Attitudes, Process and Innovation in the Success of Small Start up Food Retail Businesses in the UK.
Main Article Content
Abstract
The aim of this paper is to explore the role of the entrepreneurial
behaviour, process and innovation in the successful establishment
and growth of food retail stores, especially convenience shops, by
interviewing owners of food retail shops in the area of North West
London. Previous researches revealed that entrepreneurship consists
of the entrepreneurial attitudes and behaviour of the owner, the
entrepreneurial process which is the progress of the business from
the opportunity identification until the establishment of the
business, and the changes and innovations made in order to improve
and expand the business. Therefore, to examine the topic qualitative
research methods and techniques were employed. The sample of
food retail shops was separated into two groups, 'food specialists' and
'convenience store owners'. The analysis of the findings identified
that distinctive differences exist between the two groups on the
subject and specifically in the three aspects of entrepreneurship.
Finally from these dissimilarities a number of conclusions were
drawn for clear understanding.
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