Understanding “India Way” From “Blue Ocean Strategy” Perspective

Abstract

The purpose of this paper is to analyze the business practices prevalent in Indian enterprises, which is described as the “India way” by
Cappelli, Singh, and Useem (2010),and understand how their unique business practices and situations bestow them with distinctive
advantages in innovations. It uses the concepts of “blue ocean strategy” (Kim and Mauborgne, 2005 and 2005a) and “disruptive
innovation” (Christensen, 1997) for understanding aspects Indian business practices. Our analysis shows that the Indian businesses'
abilities to function in the face of lots of hurdles, such as lack of resources and entangled bureaucratic red tapes, plus their interest in
contributing to the improvements of lives of general mass provide them with unique opportunities to innovate.