Predicting consumers' ethical behaviors through attitudes toward behavior and prior behavior

Abstract

While the concerns for ethical issues relating to consumers have dramatically increased over the last decade, research investigating predictors o f these behaviors has been sparse. This paper addresses the attitudinal, personal an d cultural factors that predict a large 
majority o f unethical behavioral practices of consumers. An empirical survey was conducted o f consumers. The results show that 
consumer beliefs/values concerning the specific behaviors and their own past behaviors large predict the future behaviors. Consumers' personal factors such as age, sex, nationality, individualism , etc. did not influence their ethical judgments an d behaviors 
a tall in this study of working adults.