Predicting consumers' ethical behaviors through attitudes toward behavior and prior behavior
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Abstract
While the concerns for ethical issues relating to consumers have dramatically increased over the last decade, research investigating predictors o f these behaviors has been sparse. This paper addresses the attitudinal, personal an d cultural factors that predict a large
majority o f unethical behavioral practices of consumers. An empirical survey was conducted o f consumers. The results show that
consumer beliefs/values concerning the specific behaviors and their own past behaviors large predict the future behaviors. Consumers' personal factors such as age, sex, nationality, individualism , etc. did not influence their ethical judgments an d behaviors
a tall in this study of working adults.
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