Mapping expectation and satisfaction level of adventure tourist for land, air and water based sports in india
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Abstract
The present study is undertaken to explore the areas of tourist satisfaction and dissatisfaction and to understand the factors affecting tourist satisfaction. The paper aims to study the level of expectation and level of Satisfaction of Adventure Tourist for Land, Air and Water based sport with respect to identified 6 attributes. It further aims to map these levels of Expectation and Satisfactions on an Expectation - Satisfaction Grid for better understanding. The data has been gathered from a sample of300 adventure tourist comprising of 100 Land, 100 Air and 100 Water Based Adventure Tourist. Factor Analysis has been applied and it has broadly clustered 28 relevant items into Six significant factors. All these factors have internal consistency reliability greater than 0.84. The findings of the study are that the attribute Aesthetic Appeal is rated high on both Expectation and Satisfaction by the tourist for all - Land, Air and Water based Sports. Facilities is rated high on Expectation and Satisfaction for Land and Water based Sports and Accommodation is rated high on Expectation and Satisfaction for Air and Water based Sports. The major areas of concern are Food Safety and Security which are rated low on Satisfaction as well as Expectation for Water and Air based Sports.
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