A study on online vs. Offline shopping activities: of female internet users in selected cities of gujarat.

Abstract

E-Marketing is defined as using Internet and other  Interactive Technologies to create and mediate dialogue  between the firm and identified customers. The  consumer goods company or professional service  organization develop an Internet based system to actively communicate and interact with its target  customers and clients. E-Marketing is characterized as  being dependent on technology to enable interactivity  and thus differs from other marketing practices.