Process Based Role Analysis and Design: Application in Information Technology Industry

Abstract

The paper deals with how to make
organizational roles effective through
systematic analysis and design o f roles
based on business processes served by the
role. Development and application o f
Process Based Role Analysis and Design
(PROBRAD), a practical organization
development intervention, has been
described. The intervention focuses on
enhancing role effectiveness while
attaining a comprehensive
organizational alignment. Application o f
PROBRAD in an international
information technology' industry> fo r the
role o f a country manager resulted in
expanding the role beyond marketing and
sales, revealing the weakness o f processes
an d policies in the company, an d
clarifying the new expanded role o f the
country manager. The new role desigti
comprising the role mission, role
expectations, critical attributes, and
behavioral norms, realized through the
application o f PROBRAD, can enable
information technology industries to get
the best from the role o f a countiy manager
and facilitate introduction o f progressive
human resource management.