Process Based Role Analysis and Design: Application in Information Technology Industry

Avinash Kumar Srivastav

doi:10.65301/dias.2010.7.1.355

Articles 13 th Edition of DTR Apr 2010 – Sep 2010

DOI 10.65301/dias.2010.7.1.355

Process Based Role Analysis and Design: Application in Information Technology Industry

Authors

AV

Avinash Kumar Srivastav

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126 Downloads

Published 2010-04-30

Pages 14-21

Abstract

This paper examines how organizational roles can be made more effective through the systematic analysis and design of roles based on the business processes they serve. It describes the development and application of Process-Based Role Analysis and Design (PROBRAD), a practical organizational development intervention. The intervention focuses on enhancing role effectiveness while achieving comprehensive organizational alignment.

The application of PROBRAD in an international information technology industry, specifically for the role of a country manager, resulted in the expansion of the role beyond marketing and sales. It also revealed weaknesses in organizational processes and policies and clarified the newly expanded responsibilities of the country manager.

The redesigned role—comprising the role mission, role expectations, critical attributes, and behavioral norms—developed through the application of PROBRAD, can help information technology organizations maximize the effectiveness of the country manager’s role and facilitate the adoption of progressive human resource management practices.

References

Bandura, A. (1971), Social Learning Theory, General Learning Press, New York.
Barker, R. L. (Ed.). (1999). The Social Work Dictionary (4th ed.), NASW Press, Washington, DC.
Beckhard, R. (1969), Organizational Development: Strategy and Models, Addison-Wesley Publishing Company, Reading, MA.
Biddle, B.J. (1986), “Recent Developments in Role Theory.” Annual Review of Sociology, Vol. 12, pp. 67–92.
Burke, W.W. (1995), “Team Building”, in Reddy, W.B. (Ed.), Team Building Blueprints for Productivity and Satisfaction, S. Chand & Company Limited, New Delhi, pp. 3–14.
Dayal, I. (1969), “Role Analysis Technique in Job Descriptions”, California Management Review, Vol. 11 No. 4, pp. 47–50.
Dayal, L. and Thomas, J. (1968), “Operation KPE: Developing a New Organization”, Journal of Applied Behavioral Science, Vol. 4 No. 4, pp. 473–506.
Dobrev, S.D. and Barnett, W.P. (2005), “Organizational Roles and Transition to Entrepreneurship”, Academy of Management Journal, Vol. 48 No. 3, pp. 433–449.
Dyer, W.G., Dyer, J.H. and Schein, E.H. (2007), Team Building (4th ed.), Jossey-Bass (John Wiley & Sons), New York.
Harrison, R. (1972), “Role Negotiation: A Tough Minded Approach to Team Development”, in Burke, W.W. and Hornstein, H.A. (Eds.), The Social Technology of Organizational Development, University Associates, La Jolla, CA, USA.
Huse, E. E. (1980), Organization Development and Change (2nd ed.), West Publishing, St. Paul, MN, USA.
Krantz, J. and Maltz, M. (1997), “A Framework for Consulting to Organizational Role”, Consulting Psychology Journal: Practice and Research, Vol. 49 No. 2, pp. 137–151.
Kriz, J. (2006), Self-Actualization, Books on Demand, Hamburg, Germany.
Manktelow, J. (2005), “Mind Tools on Active Listening” in Mind Tools, Available at http://www.mindtools.com/CommSkll/Mind%20Tools%20Listening.pdf
. Accessed on June 7, 2010.
Merton, R.K. (1957), “The Role Set: Problems in Sociological Theory”, British Journal of Sociology, Vol. 8, pp. 106–120.
Pareek, U. (1975), Role Effectiveness Exercises, Learning Systems, New Delhi.
Pareek, U. (1987), Motivating Organisational Roles: Role Efficacy Approach, Rawat Publications, Jaipur, India.
Pareek, U. (1998), “Role-Focused OD Interventions”, in Singh, K., Ramnarayan, S. and Rao, T.V. (Eds.), Organization Development: Intervention and Strategies, Sage Publications, New Delhi.
Pareek, U. (1993), Making Organizational Roles Effective, Tata McGraw-Hill Publishing Company Limited, New Delhi, pp. 58–78.
Pestonjee, D.M. and Pandey, A. (1996), “Enhancing Role Efficacy: An OD Intervention”, Vikalpa, Vol. 21 No. 2, pp. 43–52.
Powell, T.C. (1992), “Organizational Alignment as a Competitive Advantage”, Strategic Management Journal, Vol. 13 No. 2, pp. 119–134.
Rao, T.V. and Vijayalakshmi, M. (2000), “Organization Development in India”, Organization Development Journal, Spring.
Salas, E., Rozell, D., Mullen, B. and Driskell, J.E. (1999), “The Effect of Team Building on Performance: An Integration”, Small Group Research, Vol. 30 No. 3, pp. 309–329.
Sarangi, P.K. (1988), “A Descriptive Note on Role Analysis: Experience of Indian Oil Corporation Limited”, in Rao, T.V., Verma, K.K., Khandelwal, A.K. and Abraham, E. (Eds.), Alternative Approaches and Strategies of Human Resource Development, Rawat Publications, Jaipur, pp. 264–274.
Sayles, L. (1964), Managerial Behavior, McGraw-Hill Book Company Inc., New York.
Sims, D.E., Klein, C. and Salas, E. (2006), “Team Building”, in Karwowsky, W. (Ed.), International Encyclopedia of Ergonomics and Human Factors, CRC Press, USA, pp. 2375–2397.
Srivastav, A.K. (1999), “An Indonesian Case Study on Human Resource Management”, ILO’s Asian & Pacific Regional Round Table on Enterprise–Society Partnerships, September 22–24, International Labour Organization, Bangkok.
Srivastav, A.K. (2006), “Process Based Role Analysis & Design for Organizational Development – An Indonesian Case-Study”, Global OD Summit, September 18–20, Mysore.
Srivastav, A.K. (2010), “Impact of ISO 9000 Implementation on the Organisation”, International Journal of Quality and Reliability Management, Vol. 27 No. 4, pp. 438–450.
Srivastav, A.K. (2011), “Harnessing the Potential of Organization Development”, The 2011 Pfeiffer Annual, John Wiley & Sons, Inc., San Francisco (to be published).
Tenner, A.R. and DeToro, I.J. (1997), Process Redesign, The Implementation Guide for Managers, Addison-Wesley, Reading, MA, USA.
Thompson, C. (2001, September 24), “Conservation of Resources Theory”, A Sloan Work and Family Encyclopedia Entry, Boston College, Chestnut Hill, MA.

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Avinash Kumar Srivastav . (2010). Process Based Role Analysis and Design: Application in Information Technology Industry. DIAS Technology Review, 7(1), 14-21.

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[1] Bandura, A. (1971), Social Learning Theory, General Learning Press, New York.

[2] Barker, R. L. (Ed.). (1999). The Social Work Dictionary (4th ed.), NASW Press, Washington, DC.

[3] Beckhard, R. (1969), Organizational Development: Strategy and Models, Addison-Wesley Publishing Company, Reading, MA.

[4] Biddle, B.J. (1986), “Recent Developments in Role Theory.” Annual Review of Sociology, Vol. 12, pp. 67–92.

[5] Burke, W.W. (1995), “Team Building”, in Reddy, W.B. (Ed.), Team Building Blueprints for Productivity and Satisfaction, S. Chand & Company Limited, New Delhi, pp. 3–14.

[6] Dayal, I. (1969), “Role Analysis Technique in Job Descriptions”, California Management Review, Vol. 11 No. 4, pp. 47–50.

[7] Dayal, L. and Thomas, J. (1968), “Operation KPE: Developing a New Organization”, Journal of Applied Behavioral Science, Vol. 4 No. 4, pp. 473–506.

[8] Dobrev, S.D. and Barnett, W.P. (2005), “Organizational Roles and Transition to Entrepreneurship”, Academy of Management Journal, Vol. 48 No. 3, pp. 433–449.

[9] Dyer, W.G., Dyer, J.H. and Schein, E.H. (2007), Team Building (4th ed.), Jossey-Bass (John Wiley & Sons), New York.

[10] Harrison, R. (1972), “Role Negotiation: A Tough Minded Approach to Team Development”, in Burke, W.W. and Hornstein, H.A. (Eds.), The Social Technology of Organizational Development, University Associates, La Jolla, CA, USA.

[11] Huse, E. E. (1980), Organization Development and Change (2nd ed.), West Publishing, St. Paul, MN, USA.

[12] Krantz, J. and Maltz, M. (1997), “A Framework for Consulting to Organizational Role”, Consulting Psychology Journal: Practice and Research, Vol. 49 No. 2, pp. 137–151.

[13] Kriz, J. (2006), Self-Actualization, Books on Demand, Hamburg, Germany.

[14] Manktelow, J. (2005), “Mind Tools on Active Listening” in Mind Tools, Available at http://www.mindtools.com/CommSkll/Mind%20Tools%20Listening.pdf

[15] . Accessed on June 7, 2010.

[16] Merton, R.K. (1957), “The Role Set: Problems in Sociological Theory”, British Journal of Sociology, Vol. 8, pp. 106–120.

[17] Pareek, U. (1975), Role Effectiveness Exercises, Learning Systems, New Delhi.

[18] Pareek, U. (1987), Motivating Organisational Roles: Role Efficacy Approach, Rawat Publications, Jaipur, India.

[19] Pareek, U. (1998), “Role-Focused OD Interventions”, in Singh, K., Ramnarayan, S. and Rao, T.V. (Eds.), Organization Development: Intervention and Strategies, Sage Publications, New Delhi.

[20] Pareek, U. (1993), Making Organizational Roles Effective, Tata McGraw-Hill Publishing Company Limited, New Delhi, pp. 58–78.

[21] Pestonjee, D.M. and Pandey, A. (1996), “Enhancing Role Efficacy: An OD Intervention”, Vikalpa, Vol. 21 No. 2, pp. 43–52.

[22] Powell, T.C. (1992), “Organizational Alignment as a Competitive Advantage”, Strategic Management Journal, Vol. 13 No. 2, pp. 119–134.

[23] Rao, T.V. and Vijayalakshmi, M. (2000), “Organization Development in India”, Organization Development Journal, Spring.

[24] Salas, E., Rozell, D., Mullen, B. and Driskell, J.E. (1999), “The Effect of Team Building on Performance: An Integration”, Small Group Research, Vol. 30 No. 3, pp. 309–329.

[25] Sarangi, P.K. (1988), “A Descriptive Note on Role Analysis: Experience of Indian Oil Corporation Limited”, in Rao, T.V., Verma, K.K., Khandelwal, A.K. and Abraham, E. (Eds.), Alternative Approaches and Strategies of Human Resource Development, Rawat Publications, Jaipur, pp. 264–274.

[26] Sayles, L. (1964), Managerial Behavior, McGraw-Hill Book Company Inc., New York.

[27] Sims, D.E., Klein, C. and Salas, E. (2006), “Team Building”, in Karwowsky, W. (Ed.), International Encyclopedia of Ergonomics and Human Factors, CRC Press, USA, pp. 2375–2397.

[28] Srivastav, A.K. (1999), “An Indonesian Case Study on Human Resource Management”, ILO’s Asian & Pacific Regional Round Table on Enterprise–Society Partnerships, September 22–24, International Labour Organization, Bangkok.

[29] Srivastav, A.K. (2006), “Process Based Role Analysis & Design for Organizational Development – An Indonesian Case-Study”, Global OD Summit, September 18–20, Mysore.

[30] Srivastav, A.K. (2010), “Impact of ISO 9000 Implementation on the Organisation”, International Journal of Quality and Reliability Management, Vol. 27 No. 4, pp. 438–450.

[31] Srivastav, A.K. (2011), “Harnessing the Potential of Organization Development”, The 2011 Pfeiffer Annual, John Wiley & Sons, Inc., San Francisco (to be published).

[32] Tenner, A.R. and DeToro, I.J. (1997), Process Redesign, The Implementation Guide for Managers, Addison-Wesley, Reading, MA, USA.

[33] Thompson, C. (2001, September 24), “Conservation of Resources Theory”, A Sloan Work and Family Encyclopedia Entry, Boston College, Chestnut Hill, MA.