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21th Edition of DTR Apr 2014 – Sep 2014
DIAS Technology Review |Articles

Influence of E-delivery Channels on Productivity of Commercial Banks in India

Dr. B.S. Bodla , Ms. Neeraj
Professor and Chairman, University School of Management, Kurukshetra University Kurukshetra
Research Scholar, University School of Management, Kurukshetra
View PDF 21th Edition of DTR Apr 2014 – Sep 2014 10.65301/dias.2014.11.1.403 ↗
Dr. B.S. Bodla, Ms. Neeraj . (2014). Influence of E-delivery Channels on Productivity of Commercial Banks in India. DIAS Technology Review, 11(1), 16-26.
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Abstract

Technological progress in the banking industry is important because of the key roles of banks in providing financing, deposits and payment  services to other sectors of the economy. So, This paper brings out the impact of use of e-delivery channels on the employee productivity and  branch productivity of commercial banks in India. The commercial banks are divided into five broad groups- Foreign banks, Nationalized  banks, New Private banks, Old Private banks, SBI and its Associates. For the purpose of this study six productivity ratios have been taken for a  five year duration ranging from 2007-08 to 2011-12. Regression analysis has been made to bring out the impact of e-delivery channels on  productivity performance. SPSS (version 19) is applied for statistical data analysis. The findings indicated that the productivity has positive  relationship with the use of ATMs and Credit cards.

Keywords

E-Delivery Channels Branch Productivity Employee productivity Debit Cards Credit Cards

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