Correlates of Technology Orientation, Social Media Usage and Ethical Disposition of Generation Y Employees in Delhi NCR

Abstract

 This paper attempts at studying the frequency and pattern of  Social media usage by generation Y workforce; specially  focussing on their perceptions regarding allowing  the use of social media by the employer. The  study was conducted in Delhi NCR region on 
a sample of select employees from  companies in IT, Finance, Consultancy  and Education sectors (N=103). Data  was collected by administering self made questionnaire. The study  specifically targets those employees  who have spent a few years of  employment– employees from  lower and middle management  level. The analysis aimed at  investigating varying levels of  perceptions between male and  female respondents on their  technological orientation as well as  their ethical disposition.