Buying Behaviour of Consumers With Respect to Durable Products:

I.B.Singh
I.B.Singh . (2011). Buying Behaviour of Consumers With Respect to Durable Products:. DIAS Technology Review, 8(2), 71-75.
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  • Published2011-10-30
  • Pages71-75

Abstract

The personal computer market in India has not only grown in numbers in the last few years, but also witnessed a complete change in terms of market share enjoyed by various players in the industry. The demand for personal computers has grown many folds.

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