Marketing Strategies And Practices of Readymade Garment Retailers

Abstract

 The world is changing and India is also keeping pace with it. Liberalization and the steady economic growth have mainly driven a vast change in India. Industrial and technological growth has made a significant impact on the lives of consumers. The lifestyle of consumer is changing due to increase in mobility, increase in disposable income, media exposure, and increase in international exposure. Today's consumer is more knowledgeable and more demanding and one such industry, which has made a phenomenal impact on our daily lives, is retail. This industry touches our lives as an end consumer by providing us with the products and services for consumption.