JournalsKart submission@journalskart.com 8882640642, 011-43101010
Register Login
Peer-Reviewed Open Access Journal

DIAS Technology Review

The Institute has a unique distinction of publishing a bi-annual International journal DIAS Technology Review – The International Journal for Business and IT. The Editorial Board comprises of...

P-ISSN: 0972-9658 English Since 2004
Submit Manuscript Browse Archives
Current Issue

Vol. 11 No. 1 (2014)

Articles 21th Edition of DTR Apr 2014 – Sep 2014
DOI 10.65301/dias.2014.11.1.778

Marketing Strategies And Practices of Readymade Garment Retailers

Authors
RI
Ritu Bajaj
133 Views
172 Downloads
Published 2014-09-30
Pages 63-70
Abstract

The world is changing and India is also keeping pace with it. Liberalization and the steady economic growth have mainly driven a vast change in India. Industrial and technological growth has made a significant impact on the lives of consumers. The lifestyle of consumer is changing due to increase in mobility, increase in disposable income, media exposure, and increase in international exposure. Today's consumer is more knowledgeable and more demanding and one such industry, which has made a phenomenal impact on our daily lives, is retail. This industry touches our lives as an end consumer by providing us with the products and services for consumption. 

References
  1. Krishnan, N.V.H. and Venkatesh, P.S. (2008). “Challenges of Merchandising Strategies in Fashion Retailing – A Study on Private Labels vs Manufactured Brands.” Indian Journal of Marketing (March), p.14.
  2. Tamilarasan, R. (2007). “A Study on Retail Store Service Quality Dimensions in Select Retail Stores of Chennai City.” Indian Journal of Marketing (July), p.43.
  3. Krishna Radha, G. and Shylajan, C.S. (2007). “Determinants of Habitual Buying Behaviour: A Study of Branded Apparels.” ICFAI University Press, Vol. VI, No. 3, p.6.
  4. Gupta, C.P. and Chaturvedi, M. (2007). “Retailing: An Emerging Trend in India.” Indian Journal of Marketing (June), p.39.
  5. Kaushik, A. (2006). “Impact of Multibrand Retail Shops on Sportswear: A Case Study.” Synthesis (July–December), Vol. 3, No. 3, pp. 39–46.
  6. Parikh, D. (2006). “Measuring Retail Service Quality: An Empirical Assessment of the Instrument.” Vikalpa (April–June), Vol. 31, No. 2, p.45.
  7. Guruswamy, M., Sharma, K., Mohanty, J.P., and Korah, J.T. (2006). “FDI in India’s Retail Sector: More Bad than Good?” GITAM Journal of Management (January–June), Vol. 4, No. 1, pp. 54–69.
  8. Kaltcheva, V.D. and Weitz, B.A. (2006). “When Should a Retailer Create an Exciting Store Environment?” Journal of Marketing (January), Vol. 70, pp. 107–118.
  9. Roy, S. (2006). “Perceptual Mapping of Retail Outlets.” ICFAI University Press (March), p.6.
  10. Lather, A.S. and Kaur, T. (2006). “It’s All at the Mall: Exploring Present Shopping Experiences.” Indian Journal of Marketing (August), p.3.
  11. Rao, Prada P. and Kanchan, N. (2006). “Music Retailing in India: Exploring Customer Preferences.” ICFAI Journal of Marketing Management (February), p.41.
  12. Kumar, V., Venkatesan, R., and Werner, R. (2006). “Knowing What to Sell, When, and to Whom.” Harvard Business Review (March), p.131.
  13. Vincent, N. (2006). “A Study on Brand Consciousness among Children and Its Effect on Family Buying Behaviour in Bangalore City.” Indian Journal of Marketing (January), p.12.
  14. Meenakumari, S. and Narashiman, K. (2006). “Consumer Expectation and Consumer Perception: A Study on Retail Sector of Kanchipuram Town.” ICFAI Journal of Services Marketing, Vol. 4, No. 3, p.37.
  15. Kar, S.K. and Sarkar, A. (2006). “The Analysis of Changing Dynamics of Indian Retailing.” ICFAI Journal of Services Marketing, Vol. 4, No. 3, p.70.
  16. Johnson, L.W. and Leonard, S. (2005). “Service Quality and Customer Value.” Marketing Mastermind (September), p.28.
  17. Benito, O.G., Gallego, P.A., and Kopalle, P.K. (2005). “Asymmetric Competition in Retail Store Formats: Evaluating Inter and Intra Format Spatial Effects.” Journal of Retailing, Vol. 81, No. 1, pp. 59–73.
  18. Lam, S.Y. and Mukherjee, A. (2005). “The Effects of Merchandise Coordination and Juxtaposition on Consumers’ Product Evaluation and Purchase Intention in Store-Based Retailing.” Journal of Retailing, Vol. 81, No. 3, pp. 231–250.
  19. Chaitanya, K. and Bhavika, S. (2005). “Walmart: Upgrading its Low-price Image?” Global CEO, ICFAI Business School (April), p.7.
  20. Raghubir, P. (2004). “Coupons in Context: Discounting Prices or Decreasing Profits?” Journal of Retailing, Vol. 80, pp. 1–12.
  21. Zutshi, S. (2004). “Retailing: A Catalyst for Growth and Development of Indian Economy.” Synthesis (January–June), Vol. 1, No. 2, pp. 41–55.
  22. Reddy, P.N. (2004). “Retail Market Environment in India.” Indian Journal of Commerce (January–March), Vol. 57, No. 1, p.82.
  23. Shrivastava, J. and Lurie, N.H. (2004). “Price-Matching Guarantees as Signals of Low Store Prices: Survey and Experimental Evidence.” Journal of Retailing, Vol. 80, pp. 117–128.
  24. Levy, M., Grewal, D., Kopalle, P.K., and Hess, J.D. (2004). “Emerging Trends in Retail Pricing Practice: Implication for Research.” Journal of Retailing, Vol. 80, pp. 13–23.
  25. Sinha, P.K., Banerjee, A., and Uniyal, P.D. (2002). “Deciding Where to Buy: Store Choice Behaviour of Indian Shoppers.” Vikalpa (April–June), Vol. 27, No. 2, p.13.
  26. Homburg, C., Hoyer, W.D., and Fassnacht, M. (2002). “Service Orientation of a Retailer’s Business Strategy: Dimensions, Antecedents, and Performance Outcomes.” Journal of Marketing (October), Vol. 66, pp. 86–101.
  27. Bloom, P.N. and Perry, V.G. (2001). “Retailers Power and Suppliers Welfare: The Case of Walmart.” Journal of Retailing, Vol. 77, pp. 379–396.
  28. Miller, C.E., Reardon, J., and McCorkle, D.E. (1999). “The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype and Intercategory Competition.” Journal of Marketing (October), pp. 107–120.
  29. Bell, D. and Latin, J.M. (1998). “Shopping Behaviour & Consumer Response to Retail Price.” Journal of Management Sciences, Vol. 44.
  30. Wakefield, L.K. and Baker, J. (1998). “Excitement at the Mall: Determinants and Effect on Shopping Response.” Journal of Retailing, Vol. 74, No. 4, pp. 515–539.
  31. Shah, K. (1997). “Retailing: The Emerging Trends and Opportunities in India Market.” The Indian Journal of Commerce (June), Vol. L, No. 191, Part-II, p.100.
  32. Banerji, S. and Stephen, J.H. (1993). “When Do Private Labels Succeed?” Sloan Management Review (Summer), p.57.
  33. Cronin, J.J. and Taylor, S.A. (1992). “Measuring Service Quality: A Reexamination and Extension.” Journal of Marketing (July), Vol. 56, pp. 55–68.
  34. Woodside, W.G. and Trappey, R.J. (1992). “Finding Out Why Customers Shop Your Store and Buy Your Brand: Automatic Cognitive Processing Model of Primary Choice.” Journal of Advertising Research (Nov–Dec), p.59.
  35. Hutt, D.M., Reingen, H.P., and Ronchetto, R.J. (1988). “Tracing Emergent Processes in Marketing Strategy Formation.” Journal of Marketing (January), Vol. 52, pp. 4–19.
  36. Ehrenberg, A.S.C. and Keng, K.H. (1984). “Patterns of Store Choice.” Journal of Marketing Research (November), Vol. 21, pp. 399–409.
  37. Jacoby, J. and Kyney, D.B. (1973). “Brand Loyalty vs Reported Purchasing Behaviour.” Journal of Marketing Research (February), Vol. 10, pp. 1–9.
  38. Carman, J.M. (1970). “Correlates of Brand Loyalty: Some Positive Results.” Journal of Marketing Research (February), No. 7, pp. 67–76.
Download
PDF
How to Cite
Ritu Bajaj . (2014). Marketing Strategies And Practices of Readymade Garment Retailers. DIAS Technology Review, 11(1), 63-70.
About This Journal
DIA
DIAS Technology Review
Published by Journalskart
P-ISSN 0972-9658
✓ Citation copied to clipboard