Book Review Advertising and Promotions: An Imc Perspective

Kruti Shah , Alan D'Souza
Kruti Shah, Alan D'Souza . (2025). Book Review Advertising and Promotions: An Imc Perspective. DIAS Technology Review, 6(1), 48-49.
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  • Published2025-11-07
  • Pages48-49

Abstract

Advertising and promotion are an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communications system for both consumer and businesses. 

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