Peer-Reviewed Open Access Journal

DIAS Technology Review

The Institute has a unique distinction of publishing a bi-annual International journal DIAS Technology Review – The International Journal for Business and IT. The Editorial Board comprises of...

P-ISSN: 0972-9658 English Since 2004
Current Issue

Vol. 6 No. 1 (2009)

Articles 11th Edition of DTR Apr – Sep 2009

Book Review Advertising and Promotions: An Imc Perspective

Authors
54 Views
86 Downloads
Published 2025-11-07
Pages 48-49
Abstract

Advertising and promotion are an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communications system for both consumer and businesses. 

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