Book Review Advertising and Promotions: An Imc Perspective

Main Article Content

Kruti Shah
Alan D'Souza

Abstract

Advertising and promotion are an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communications system for both consumer and businesses. 

BOOK REVIEWS

Article Details

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Articles
BOOK REVIEWS

How to Cite

Book Review Advertising and Promotions: An Imc Perspective. (2025). DIAS Technology Review, 6(1), 48-49. https://journalskart.com/journals/dias-technology-review/article/view/868