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IITM Journal of Management and IT

IITM Journal of Management and IT is a Bi-Annual Research Publication of Institute of Information Technology and Management.

P-ISSN: 2349-9826 English Since 2018
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Current Issue

Vol. 17 No. 1 (2026)

Articles Volume 17 Issue 1 Jan - June 2026
DOI 10.65301/iitm.2026.17.1.6

Communication As A Catalyst for Good Governance and Policy Innovation

Authors
LO
Lochan Chugh
DA
Daksh Bansal
AK
Akshit Anand
Student, Department of Management, Institute of Information Technology & Management, New Delhi Student, Department of Management, Institute of Information Technology & Management, New Delhi Student, Department of Management, Institute of Information Technology & Management, New Delhi
5 Views
1 Downloads
Published 2026-07-22
Pages 87-98
Abstract

This essay investigates how communication might improve policy innovation and good governance. Although transparency, accountability, and citizen participation are prioritized in governance frameworks, communication is the means by which these ideals are achieved. The study looks into how policy effectiveness and innovation outcomes are affected by three communication dimensions: transparent communication, participatory communication, and strategic communication. Structural equation modeling (SEM) was used to evaluate 240 respondents to a structured survey that included administrators, academics, and civil society players. The findings show that strategic communication directly promotes
policy innovation, participatory communication greatly increases legitimacy and citizen participation, and transparent communication considerably improves accountability and trust. When taken together, these characteristics explain 41.2% of the variation in governance and policy innovation results. The study contributes empirical evidence to the literature on governance, highlighting that communication is not merely a supporting function but a core driver of institutional innovation. Policy
recommendations stress the integration of communication strategies into
governance frameworks to strengthen democratic practices and responsive policy making. The incorporation of communication tactics into governance frameworks is emphasized in policy recommendations as a means of enhancing responsive policymaking and democratic behaviours

Keywords
Communication Good Governance Policy Innovation Transparency Citizen Trust Strategic Narratives
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Lochan Chugh, Daksh Bansal, Akshit Anand . (2026). Communication As A Catalyst for Good Governance and Policy Innovation. IITM Journal of Management and IT, 17(1), 87-98.
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IITM Journal of Management and IT
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P-ISSN 2349-9826
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