Electronic-Market Efficiency: Dominant themes in Literature

Abstract

E-Market is a relatively new concept and idea that is revolutionizing  the Indian market, playing a significant role in its development. The  thought of developing the small and medium market sector is becoming  a reality through digital platforms, which are critical drivers in the long  run. The concept of online shops and markets was unimaginable before  India, as long as one could think. However, some things could be improved  about this whole new concept of selling. People worldwide are still in  some dilemma with the question of the primary things required to make this platform more accessible and approachable for developing its core  business model. Therefore, it is essential to explore the issues and  opportunities of e-commerce in India and comprehend its effectiveness.  After conducting thorough research, it was discovered that e-commerce  is a part of a broader social transformation. This transformation is a  shift towards an economy based on information and knowledge, an  increasing reliance on technology, and the globalization of markets.