Electronic-Market Efficiency: Dominant themes in Literature
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Abstract
E-Market is a relatively new concept and idea that is revolutionizing the Indian market, playing a significant role in its development. The thought of developing the small and medium market sector is becoming a reality through digital platforms, which are critical drivers in the long run. The concept of online shops and markets was unimaginable before India, as long as one could think. However, some things could be improved about this whole new concept of selling. People worldwide are still in some dilemma with the question of the primary things required to make this platform more accessible and approachable for developing its core business model. Therefore, it is essential to explore the issues and opportunities of e-commerce in India and comprehend its effectiveness. After conducting thorough research, it was discovered that e-commerce is a part of a broader social transformation. This transformation is a shift towards an economy based on information and knowledge, an increasing reliance on technology, and the globalization of markets.
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