Factors Affecting the Adoption of Cloud Based Accounting: A Case Study in Bhubaneswar

Abstract

Cloud based accounting is a revolutionary  innovation due to which the accounting and finance  sectors has undergone major transformations. The  lack of awareness and understanding of internet-based  accounting is one of the major issues in India. This  paper tries to focus on the challenges faced during the  acceptance of cloud based accounting. In this research  both primary and secondary data has been used. The  primary data is gathered via an online survey, and  the questioner were created using Google forms. The  secondary data is collected from various research  articles and journals. The data was examined using  the statistical software SPSS. Cronbach’s Alpha was  used to assess the question’s reliability. The conceptual  model used in this paper consists of 6 factors which  were identified by integrating TOE, IDT and UTAUT  models. The results showed that all these factors  positively and signifantly affected the acceptance of  cloud based accounting.