International business concept is no longer  but in reality, it is practical firms which has large and  small face. In 21st century a firms who want to survive  have to tackle in all inclusive force which penetrate every  business aspects. In international markets a broad extent  of manufacture from Automobiles, Healthcare to Food and  Textiles firm are facing pressure of global struggle. There  is no longer alternative to determine, not to impart in the  international market. Inspite of their size, All firms, have  to skill scheme in the broader theory of world markets  to expect, answer and get used to the dynamic boundary of these markets.

 As domestic country marketing is easy to do, but  international marketing is not easy do. Company has to  face many problems in International marketing when they  go across the boarder. 

Compare of national market in international market  there are bunch of dynamics challenges which they has  to face. In New region there are many issued have to  face in market due to variety of culture and political  reality in different countries, which create abundance  of hindrance for a company in the international market.  In Domestic market company faces small number of  problems but when company entered in global market then  they have to face number of problem which we are going  to discuss in our paper. As the firm enlarge in global, it  will need to move away from country-centered strategies  and improve collection and skillfulness across national  markets, investing its ability and skills to acquire in  marketing they have to face a leadership position. This  paper will explain how the Export and import companies  face challenge in doing global business.