Social Responsibility and Ethics in Marketing

Abstract

 Ethics are our perception regarding what is right and wrong. Although these idealsmay range
 from one person to a distinctive or one company to another, ethics and social responsibilityare
 aforemost part to any company’s marketing department. Ethics has a tendency to focus on the
 individual or marketing group decision, whilst social responsibility takes into account the overall
 effect of marketing practices on society. The main aim of the marketing department is to select
 an audience, engage to that audience, and get the audience to buy that unique products or
 services. In doing this, a company should make sure that they are first abiding by way of all laws
 and regulations, however they ought to also attempt to be sure that they are
 appearing ethically and honestly. Though the pursuit of ethical marketing and social responsibility
 does no longer automatically translate into increased profit, it is far nonetheless the responsibility
 of the company to ensure it is accountable for its actions and their impact on society. This paper
 willhave a look at the significance of integration of ethics in social responsibility marketing and
 the ethical issues faced in the marketing.