Social Responsibility and Ethics in Marketing

Abstract

 Ethics are our perception regarding what is right and wrong. Although these idealsmay range  from one person to a distinctive or one company to another, ethics and social responsibilityare  aforemost part to any company’s marketing department. Ethics has a tendency to focus on the  individual or marketing group decision, whilst social responsibility takes into account the overall  effect of marketing practices on society. The main aim of the marketing department is to select  an audience, engage to that audience, and get the audience to buy that unique products or  services. In doing this, a company should make sure that they are first abiding by way of all laws  and regulations, however they ought to also attempt to be sure that they are  appearing ethically and honestly. Though the pursuit of ethical marketing and social responsibility  does no longer automatically translate into increased profit, it is far nonetheless the responsibility  of the company to ensure it is accountable for its actions and their impact on society. This paper  willhave a look at the significance of integration of ethics in social responsibility marketing and  the ethical issues faced in the marketing.