Words Transform World: Impact of Faculty Language Patterns and Communicative Stylein Tertiary Education- A Study Conducted in Higher Education Institute in National Capital Region- India

Abstract

 Words hold the power to please, hurt, heal and persuade. And they hold special significance if they come from authority figures like parents and teachers. Our subconscious starts believing  what we are told repeatedly. As teachers, do we offer indictments that crush or motivational  words that inspire?  A faculty should be mindful while he/she speaks. Positive or negative language used by faculty  can make or destroy the self-talk among students. In this research paper, an empirical research  was conducted in one private university offering engineering and management programs in NCR region, India. Self-structured questionnaire was used to collect data from 249 students. Questionnaire included questions on positive/negative language patterns used by faculty and whether these impacted their own attitude of learning and academic performance. Data collected  was analysed using SPSS version 20. Results showed that positive language used by faculty impacts  attitude of learning among students positively i.e. it enhances their attitude towards learning.  Positive language used by faculty impacts academic performance of the students too; in terms  of their grade point average. It is advised that faculty should be mindful of using language with  students inside or out of the class.