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Vol. 12 No. I and II (2023): Jan - Dec
AIMT Journal of Management |Articles

Marketing 5.0: Technology for Humanity

Dr. Pallavi
View PDF Vol. 12 No. I and II (2023): Jan - Dec
Dr. Pallavi . (2023). Marketing 5.0: Technology for Humanity. AIMT Journal of Management, 12(I and II), 106.
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  • Published2023-01-30
  • Pages106

Abstract

"Marketing 5.0: Technology for Humanity" by Philip Kotler is a must-read for any business or marketing  professional looking to stay ahead of the curve. As the world continues to evolve rapidly with advancements in  technology, Kotler provides a comprehensive guide on how organizations can leverage the latest tools and  strategies to connect with customers in meaningful ways.

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