A Study on Impact of Social Media Marketing on Youth With Reference to Fashion Trends in Mumbai
##plugins.themes.bootstrap3.article.main##
Abstract
Social media and the related websites like
facebook, whatsapp, twitter, google Duo, hike, instagram,
etc. have changed our way of living to a certain extent,
now our emotions are based on emoji’s and our mood
is dependent on likes and comments on our photos and
other material uploaded on these respective sites. The
studies show that new generation or youth i.e. born
after 1990, is almost dependent on such sites for different
things like, communicating with friends, college notes,
new trends and fashion, current issues and many such
things. This is a well known fact that globally youth is
the biggest users and even consumers of such sites.
This study is an attempt to investigate the impact of social
media on current fashion trends of youth in Mumbai
References
Ezumah, B. (2013). College Student’s Use of Social Media: Sites, Preferences, Uses and Gratifi cations Theory Revisited. International Journal of Business and Social Science, 4(5), 27-34.
Mohr, I. (2013). The impact of Social Media on the Fashion Industry. Journal of Applied Business and Economics Vol. 15 PP 17-22.
Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour,10, 356-364.
Hutton, G., & Fosdick, M. (2011). The globalization of social media: consumer relationships with brands evolve in the digital space. Journal of Advertising Research. December. 564-570.
Crittenden, V., Keo, T., McCarty, P., & Williams, D. (2012). The use of social media: an exploratory study of usage among digital natives. Journal of Public Affairs,12(2), 127 136.
T uran, Z., Tinmaz, H., & Goktas, Y. (2013). The reasons for non-use of social networking websites by university students. Scientific Journal of Media Education 21(41), 137-145.
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.