A Study on Impact of Social Media Marketing on Youth With Reference to Fashion Trends in Mumbai

Abstract

Social media and the related websites like facebook, whatsapp, twitter, google Duo, hike, instagram, etc. have changed our way of living to a certain extent, now our emotions are based on emoji’s and our mood is dependent on likes and comments on our photos and other material uploaded on these respective sites. The studies show that new generation or youth i.e. born after 1990, is almost dependent on such sites for different things like, communicating with friends, college notes, new trends and fashion, current issues and many such things. This is a well known fact that globally youth is the biggest users and even consumers of such sites. This study is an attempt to investigate the impact of social media on current fashion trends of youth in Mumbai