Volume 12 Issue 2 July-December 2021

Published: 2025-09-01

Editor-in-Chief: (Dr.) Rachita Rana Director & Professor, IITM, Janakpuri

ISSN: 0976-8629

e-ISSN: 2349-9826

Frequency: Quarterly

Starting Year: 2008

Publisher E-mail ID: journal@iitmipu.ac.in

Language: English

Journal Website: https://journalskart.com/journals/iitm/

Articles

An Empirical Analysis of Brand-switching Behaviour & Customer Loyalty Status of Different Shampoo Brands in Siliguri City under Darjeeling District of North Bengal

Authors: Shomnath Dutta (Author)

Pages: 67-74

Abstract | DOWNLOAD PDF Pdf
Views: 10 Downloads: 22

Financial Models for Indian Stock Prices Prediction Using LSTM and Bi-Directional LSTM Model

Authors: Manish Choubisa, Manish Dubey (Author)

Pages: 10-14

Abstract | DOWNLOAD PDF Pdf
Views: 10 Downloads: 12

A Study on Impact of Social Media Marketing on Youth With Reference to Fashion Trends in Mumbai

Authors: Dr. Shaikh Farhat Fatma Mumtaz Husain (Author)

Pages: 15-18

Abstract | PDF Pdf
Views: 8 Downloads: 13

Waste Management System in Smart Cities using IoT: An Overview

Authors: Shivran Priyanka Suresh Kumar, Monika Saxena Monika Saxena (Author)

Pages: 19-22

Abstract | PDF Pdf
Views: 10 Downloads: 13

A Study on Inventory Management System: A Case Study of Hindustan Aeronautics Limited (HAL), Nashik

Authors: Dr. Deepak S. Sharma Dr. Deepak S. Sharma, Dr. Yogita Patil Dr. Yogita Patil (Author)

Pages: 23-25

Abstract | PDF Pdf
Views: 29 Downloads: 15

The Mediating Role of Corporate Social Responsibility: Exploring Determinants and Indicators in Driving the Performance Constructs

Authors: Dr. Sini V. Pillai Pillai, Dr. Jayadev S Jayadev (Author)

Pages: 26-31

Abstract | PDF Pdf
Views: 11 Downloads: 14

Strategic Management as Key to Improve the Quality of Education

Authors: Dr Pawan Kumar Dr Pawan Kumar (Author)

Pages: 32-38

Abstract | PDF Pdf
Views: 9 Downloads: 12

The Role of Data Warehousing in the Infrastructure of E-Commerce

Authors: Dr. Akhilesh Saini Dr Akhilesh Saini (Author)

Pages: 39-47

Abstract | PDF Pdf
Views: 33 Downloads: 24

Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food – does ‘Willingness to Pay’ Mediate the Effect?

Authors: Sisir Ghorai Sisir Ghorai, Dr. Abhijit Sinha Dr. Abhijit Sinha, Dr. Sudin Bag Dr. Sudin Bag (Author)

Pages: 48-58

Abstract | PDF Pdf
Views: 8 Downloads: 10

A Comparative Analysis of the Values and Attitudes of Generation X and Generation Y in India

Authors: Dr. Arpita Kaul, Karnika Pagaria, Bhavyaa Aggarwal, Ankit Satija, Harsh Gupta, Vanshika Kalra, Chhavi Kapoor, Jayati Gupta, Arushi Gupta, Swasti Mishra, Pooja Jhamb (Author)

Pages: 59-66

Abstract | PDF Pdf
Views: 8 Downloads: 12