Volume 12 Issue 2 July-December 2021

Published: 2025-09-03

Editor-in-Chief: (Dr.) Rachita Rana Director & Professor, IITM, Janakpuri

ISSN: 0976-8629

e-ISSN: 2349-9826

Frequency: Quarterly

Starting Year: 2008

Publisher E-mail ID: journal@iitmipu.ac.in

Language: English

Journal Website: https://journalskart.com/journals/iitm/

Articles

An Empirical Analysis of Brand-switching Behaviour & Customer Loyalty Status of Different Shampoo Brands in Siliguri City under Darjeeling District of North Bengal

Authors: Shomnath Dutta (Author)

Pages: 67-74

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Financial Models for Indian Stock Prices Prediction Using LSTM and Bi-Directional LSTM Model

Authors: Manish Choubisa, Manish Dubey (Author)

Pages: 10-14

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A Study on Impact of Social Media Marketing on Youth With Reference to Fashion Trends in Mumbai

Authors: Dr. Shaikh Farhat Fatma Mumtaz Husain (Author)

Pages: 15-18

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Waste Management System in Smart Cities using IoT: An Overview

Authors: Shivran Priyanka Suresh Kumar, Monika Saxena Monika Saxena (Author)

Pages: 19-22

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A Study on Inventory Management System: A Case Study of Hindustan Aeronautics Limited (HAL), Nashik

Authors: Dr. Deepak S. Sharma Dr. Deepak S. Sharma, Dr. Yogita Patil Dr. Yogita Patil (Author)

Pages: 23-25

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The Mediating Role of Corporate Social Responsibility: Exploring Determinants and Indicators in Driving the Performance Constructs

Authors: Dr. Sini V. Pillai Pillai, Dr. Jayadev S Jayadev (Author)

Pages: 26-31

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Strategic Management as Key to Improve the Quality of Education

Authors: Dr Pawan Kumar Dr Pawan Kumar (Author)

Pages: 32-38

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The Role of Data Warehousing in the Infrastructure of E-Commerce

Authors: Dr. Akhilesh Saini Dr Akhilesh Saini (Author)

Pages: 39-47

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Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food – does ‘Willingness to Pay’ Mediate the Effect?

Authors: Sisir Ghorai Sisir Ghorai, Dr. Abhijit Sinha Dr. Abhijit Sinha, Dr. Sudin Bag Dr. Sudin Bag (Author)

Pages: 48-58

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A Comparative Analysis of the Values and Attitudes of Generation X and Generation Y in India

Authors: Dr. Arpita Kaul Dr. Arpita Kaul, Karnika Pagaria Karnika Pagaria, Bhavyaa Aggarwal Bhavyaa Aggarwal, Ankit Satija Satija, Harsh Gupta Gupta, Vanshika Kalra Kalra, Chhavi Kapoor Kapoor, Jayati Gupta Gupta, Arushi Gupta Gupta, Swasti Mishra Mishra, Pooja Jhamb Jhamb (Author)

Pages: 59-66

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