Volume 12 Issue 2 July-December 2021
Published 2021-07-30
Editor-in-Chief: (Dr.) Rachita Rana
ISSN: 0976-8629
e-ISSN: 2349-9826
Frequency: Biannual
Starting Year: 2008
Publisher Email: submission@journalskart.com
Language: English
Journal Website: journalskart.com/journals/iitm

Articles

An Empirical Analysis of Brand-switching Behaviour & Customer Loyalty Status of Different Shampoo Brands in Siliguri City under Darjeeling District of North Bengal

Authors: Shomnath Dutta

Pages: 67-74

Published: 2021-07-30

DOI: 10.65301/iitm.2025.12.2.591

Abstract | Requires Subscription or Fee DOWNLOAD PDF Download Pdf
Views: 85
Downloads: 86

Financial Models for Indian Stock Prices Prediction Using LSTM and Bi-Directional LSTM Model

Authors: Manish Choubisa, Manish Dubey

Pages: 10-14

Published: 2021-07-30

DOI: 10.65301/iitm.2025.12.2.592

Abstract | Requires Subscription or Fee DOWNLOAD PDF Download Pdf
Views: 75
Downloads: 56

A Study on Impact of Social Media Marketing on Youth With Reference to Fashion Trends in Mumbai

Authors: Dr. Shaikh Farhat Fatma Mumtaz Husain

Pages: 15-18

Published: 2021-07-30

DOI: 10.65301/iitm.2025.12.2.593

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 75
Downloads: 50

Waste Management System in Smart Cities using IoT: An Overview

Authors: Shivran Priyanka Suresh Kumar, Monika Saxena Monika Saxena

Pages: 19-22

Published: 2021-07-30

DOI: 10.65301/iitm.2025.12.2.594

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 93
Downloads: 62

A Study on Inventory Management System: A Case Study of Hindustan Aeronautics Limited (HAL), Nashik

Authors: Dr. Deepak S. Sharma Dr. Deepak S. Sharma, Dr. Yogita Patil Dr. Yogita Patil

Pages: 23-25

Published: 2021-07-30

DOI: 10.65301/iitm.2025.12.2.595

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 161
Downloads: 66

The Mediating Role of Corporate Social Responsibility: Exploring Determinants and Indicators in Driving the Performance Constructs

Authors: Dr. Sini V. Pillai Pillai, Dr. Jayadev S Jayadev

Pages: 26-31

Published: 2021-07-30

DOI: 10.65301/iitm.2021.12.2.596

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 87
Downloads: 60

Strategic Management as Key to Improve the Quality of Education

Authors: Dr Pawan Kumar Dr Pawan Kumar

Pages: 32-38

Published: 2021-07-30

DOI: 10.65301/iitm.2021.12.2.597

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 64
Downloads: 62

The Role of Data Warehousing in the Infrastructure of E-Commerce

Authors: Dr. Akhilesh Saini Dr Akhilesh Saini

Pages: 39-47

Published: 2021-07-30

DOI: 10.65301/iitm.2021.12.2.598

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 139
Downloads: 108

Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food – does ‘Willingness to Pay’ Mediate the Effect?

Authors: Sisir Ghorai Sisir Ghorai, Dr. Abhijit Sinha Dr. Abhijit Sinha, Dr. Sudin Bag Dr. Sudin Bag

Pages: 48-58

Published: 2021-07-30

DOI: 10.65301/iitm.2021.12.2.599

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 64
Downloads: 63

A Comparative Analysis of the Values and Attitudes of Generation X and Generation Y in India

Authors: Dr. Arpita Kaul, Karnika Pagaria, Bhavyaa Aggarwal, Ankit Satija, Harsh Gupta, Vanshika Kalra, Chhavi Kapoor, Jayati Gupta, Arushi Gupta, Swasti Mishra, Pooja Jhamb

Pages: 59-66

Published: 2021-07-30

DOI: 10.65301/iitm.2021.12.2.600

Abstract | Requires Subscription or Fee PDF Download Pdf
Views: 74
Downloads: 63