A Comparative Analysis of the Values and Attitudes of Generation X and Generation Y in India
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Abstract
The overall purpose of the study was to
identify, compare and analyse the attitudes and behavior
of Generation X and Generation Y in India. For this
study the age cohort of the generation X and generation
Y was identi ed. The people born in between 1965-79 are
classi ed as Generation X while those born in between
1980-96 are classified as Generation Y. After a vast
literature review Rokeach Value Survey was selected for
data collection purpose. The survey consists two sets of
values, i.e. Terminal Values and Instrumental Values with
each set containing 18 work values. The questionnaire was
shared with 200 people from generation X and Y each.
Out of 200, 82 people responded from each generation.
On the basis of the survey, a comparative analysis was
done and the traits with the highest and the lowest
frequency were identi ed. Among the terminal values
Health, Family Security were the top 3 values for
generation X whereas for generation, Health, Family
Security and Self Respect (Comfortable Life, Equality
and Family Security) were the most voted values. For the
instrumental values and the results were Honest, Helpful,
Capable among generation X and Ambitious, Honest and
Broad minded among generation Y.
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