A Comparative Analysis of the Values and Attitudes of Generation X and Generation Y in India

Abstract

The overall purpose of the study was to identify, compare and analyse the attitudes and behavior of Generation X and Generation Y in India. For this study the age cohort of the generation X and generation Y was identi ed. The people born in between 1965-79 are classi ed as Generation X while those born in between 1980-96 are classified as Generation Y. After a vast literature review Rokeach Value Survey was selected for data collection purpose. The survey consists two sets of values, i.e. Terminal Values and Instrumental Values with each set containing 18 work values. The questionnaire was shared with 200 people from generation X and Y each. Out of 200, 82 people responded from each generation. On the basis of the survey, a comparative analysis was done and the traits with the highest and the lowest frequency were identi ed. Among the terminal values Health, Family Security were the top 3 values for generation X whereas for generation, Health, Family Security and Self Respect (Comfortable Life, Equality and Family Security) were the most voted values. For the instrumental values and the results were Honest, Helpful, Capable among generation X and Ambitious, Honest and Broad minded among generation Y.