The Mediating Role of Corporate Social Responsibility: Exploring Determinants and Indicators in Driving the Performance Constructs

Abstract

management practice where companies integrate social, Economic (Profit) dimensions are considered when environmental and economic issues in business operations designing and implementing CSR strategies. Firms while addressing the expectations of all stakeholders. implement CSR through various practices. Few examples Corporate Social Responsibility practices have a of CSR practices such as Tata steel was the fi rst company signi cant in uence on the performance indicators making in India to incorporate social responsibility towards its it relevant in business for all societies, particularly for customers and the society. It started the thousand schools developing countries like India. The paper investigates project with the aim to revitalize primary education, Coca the mediating role of Corporate Social Responsibility on Cola India has consistently worked towards solving issues the Performance Indicators at IT sector that comprises of of water supply, sanitation, environmental pollution and Service Quality, Brand Identi cation, Goodwill Creation empowered women to stand up for themselves, Mahindra and Customer Satisfaction. Data collection is primary and Mahindra group schools (Pride schools) have been in nature administering a detailed questionnaire among empowering and educating youth from socially and employees working at IT sectors. Structural Equation economically weaker sections of the society to enable Modelling (SEM) is carried out to analyse structural them to get employment opportunities. Bharat Petroleum