The Indian Union Territory of Jammu and Kashmir has long been an arena of contested narratives. The media serves as a primary contributor to the construction of the public sphere. A review of existing literature reveals that conflict and security reportage has emerged as one of the most dominant frames in national media coverage of Jammu and Kashmir. Therefore, this study examines the transformation of national print media discourse on Jammu and Kashmir following the abrogation of Article 370 in 2019, with a particular focus on the representation of development within democratic communication frameworks. Using democratic media theory as the guiding lens and employing thematic analysis, the research analyses forty-two articles published in The Hindustan Times and The Indian Express between August 2019 and July 2023. The findings indicate a discernible shift in media focus from conflict-centric  reportage to narratives foregrounding welfare, infrastructure, governance, and citizen  participation. Themes such as Welfare and Progress, Infrastructure Development, Governance and Accountability, and Citizen Participation illustrate a growing alignment between media discourse and developmental priorities. However, remnants of conflict and security narratives continue to persist as  legitimising frames for developmental progress. The study concludes that while national print media exhibits an emerging democratic reorientation by amplifying voices of inclusion and governance, critical engagement with dissent, long-term developmental outcomes, and diverse public perspectives remains limited. This transition marks a crucial step towards reimagining the media's democratic role in post-conflict regions like Jammu and Kashmir.