Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 16 No. 2 (2025)

Articles Vol. 16 Issue 1 & 2 July - Dec 2025
DOI 10.65301/ijcd.2025.16.1.2.3

The "Digital Lifeline" Paradox among youth:  A study on Social Media platforms during COVID-19 in North-East India4

Authors
Dean, University School of Mass Communication, GGSIP University, New Delhi.

Project Director-F.No.02/143/GN/2021-22/ICSSR/RP/MJ, 

Assistant Professor (Guest), Institute of Home Economics, University of Delhi, New Delhi.

Research Associate- F.No.02l/143/GN/2021-22/ICSSR/RP/MJ

142 Views
40 Downloads
Published 2025-12-30
Pages 30-35
Abstract

From shopping to electronic communication, education, and business tools, social media is an  essential part of daily life. Social media significantly impacts people's lives. Users may easily  connect through blogs and other media channels. Journalists and their organizations have had to  tread carefully ever since social networking platforms like Facebook and Twitter became vital  tools for reporting. People now use these websites regularly. Youth's mental health suffered as a  result of the COVID-19 physical separation tactics. By using digital technology more frequently,  young people worldwide have mitigated the negative impacts of social isolation. Numerous  businesses, including manufacturing, services, and education, have been impacted by the 2020  COVID-19 pandemic. Even though there is a likely approach to continue academic activities  through online learning, both the procedure and the outcome could not be effective.  The paper aims to critically analyze these trends of social media usage amongst the youth in North East  India and to understand the influence of time spent on social networking sites on the mental  health of youth in the selected states of North-East India. For this purpose, a systematic  questionnaire was used to survey students from several northeastern Indian states. According to 
the study's findings, social media addiction among young people in northeastern states rose at the  time of COVID-19, which is causing mental stress and sleep deprivation. 

Keywords
Digitalization Social media Technology Education North East India
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