Filter Bubble Hypothesis is a situation in which algorithm based media functions to provide the information and content on the Internet that reiterates or replicates an individuals' belief system, choices and preferences. It reconfirms the individual’s pre-existing knowledge and belief leaving lesser scope for newer ideas to penetrate. As the name suggests it creates a ‘bubble’ around individual choices and way of thinking. It is aimed at personalizing the digital experience of the Internet user, however, it constrains the diversity of opinions and basket of perspectives available on the internet thus leading to a flawed opinion-making process and skewed choices.

Such functioning of the Algorithm based media may harm the political opinion formation where an individual is not encountering critical views, contrasting opinions, and newer perspectives and which may lead to a repetition of electoral choices. The paper attempts to understand the process of the Filter Bubble Hypothesis and Echo chambers in the context of political communication. Echo Chambers is a metaphorical situation where an individuals' own opinion gets enlarged when applied in a closed system.