DIFFERENT FEMINIST PERSPECTIVE AND THE ROLE OF MEDIA: An Overview

Abstract

The women are unique creation of the world and constitute half
of the population of the country. No Society can socially, economically, politically and culturally progress without the active
participation of women as stated by the great philosopher and
emancipator of Indian Women, Swami Vivekananda “There is no
chance of the welfare of the world unless the condition of women
is improved. It is not possible for a bird to fly on one wing.” Inspite of the fact, women are the most deprived and socially discriminated in the society in the name of gender and treated as sex
object and commodity. Such perception also prevails in the media
and it shows a step-motherly attitude towards women issues. As
a result, the negative projection of the portrayal of women, their
poor participation in the media and also an insignificant role in the
women issues related to gender bias are common features of the
media industry. It helps not only in nourishing these differences
but also showing the ideology of male supremacy. Therefore, in
this paper an attempt has been made to study the role of media
towards the portrayal of women and their representation in media
from different feminist point of view. The paper is a substantial
effort to examine the exploitive, derogatory, distorted and negative image of the women portrayed by the male biased media.