Different Feminist Perspective and the Role of Media: An Overview

Abstract

The women are unique creation of the world and constitute half of the population of the country. No Society can socially, economically, politically and culturally progress without the active participation of women as stated by the great philosopher and emancipator of Indian Women, Swami Vivekananda “There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing.” Inspite of the fact, women are the most deprived and socially discriminated in the society in the name of gender and treated as sex object and commodity. Such perception also prevails in the media and it shows a step-motherly attitude towards women issues. As a result, the negative projection of the portrayal of women, their poor participation in the media and also an insignificant role in the women issues related to gender bias are common features of the media industry. It helps not only in nourishing these differences but also showing the ideology of male supremacy. Therefore, in this paper an attempt has been made to study the role of media towards the portrayal of women and their representation in media from different feminist point of view. The paper is a substantial effort to examine the exploitive, derogatory, distorted and negative image of the women portrayed by the male biased media.