MEDIA HABITS OF YOUTH(A Study on Media Habits of Jammu and Kashmir Students Studying In Delhi)

Abstract

This research paper attempts to explore the media habits of Jammu and Kashmir students by using several special tools of media
research. A detailed survey of literature was done on this subject
to learn how the media behavior of people can be calculated. Although there was not that much of available literature that exclusively dealt with this particular topic on Jammu and Kashmir as
not much of the media surveys have happened in the past in this
state. This was in itself a new kind of survey.
On the account of what ever the limited literature was available,
a thorough study of that was conducted and then Hypothesis was
made. The research design choosen was that of Exploratory in
nature and the survey method was conducted to know the media
habits of Jammu and Kashmir students living outside the state. I
have confined my study to the students of the Jammu and Kashmir
studying jamia Milia Islamia, Jawahar Lal Nehru Vishvavidyalay,
Delhi University, Guru Gobind Indraprastha University and its
colleges. I tried to make a balanced research and collected data
from the students of all the three provinces of the state and also
tried to include the equal proportion of girl students according to
the literacy rate of the womens in the state. The sampling method
adopted was schedule and the reaction of the respondents was also
noted.
The thing that I observed in this research is that there is no doubt
a drastic change in the media habits of the Jammu and Kashmir
students since they have left the state. One News paper a day is
still the preferred by the students to get detailed news but internet
is something that every one is using hours and hours to fulfill the
basic requirement of information, communication and entertainment. This is something very interesting for sure. The state that is
so backward that accessing a net is like a miracle for the people of
that state, but there is ample scope of that new media to develop
since the young generation of the state has accepted and had developed a habit of this new media.