Fostering Health awareness through CommunicationAn analytical case study of Accredited Social health Activist (ASHA)

Abstract

Realizing the complexity of health behavior which, in the
case of Indian Society, is largely guided by informal but
deep-rooted socio-cultural values, the country has adopted
such measures which the people voluntarily accept to keep
them healthy.Thus; the process of motivation of the people
is attempted through by media and interpersonal communication. In the matter of health communication, the Ministry
of Health and family Welfare at the central and state level is
primarily responsible for policy planning and implementation. In rural area the central government initiated National
Rural Health Mission for the development of better health
of the people. One of the key components of the NRHM is
to provide every village in the country with a trained female
health activist. It works as an interface between the community and the public health system.