Fostering Health awareness through CommunicationAn analytical case study of Accredited Social health Activist (ASHA)

Abstract

Realizing the complexity of health behavior which, in the case of Indian Society, is largely guided by informal but deep-rooted socio-cultural values, the country has adopted such measures which the people voluntarily accept to keep them healthy. Thus; the process of motivation of the people is attempted through by media and interpersonal communication. In the matter of health communication, the Ministry of Health and family Welfare at the central and state level is primarily responsible for policy planning and implementation. In rural area the central government initiated National Rural Health Mission for the development of better health of the people. One of the key components of the NRHM is to provide every village in the country with a trained female health activist. It works as an interface between the community and the public health system.