Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

ISSN: 2231-2498 Quarterly English Since 2011
Current Issue

Vol. 1 No. 4 (2012)

Articles Vol. 1 Issue 4 Jan - Mar 2012
DOI 10.65301/ijcd.2012.1.4.143

Attitude towards Promotions of Multiculturalism in Indian Society Perspectives of Hindi and Tamil Movies among Youth

Authors
129 Views
63 Downloads
Published 2012-01-30
Pages 45-55
Abstract

Movies are considered to be one of the most popular medium of mass communication in India (Raina131- 141Gargan11-12), it is an effective tool of communication. India is a big country having more than a hundred and twenty crore population and every state has its own language and culture. Sometimes, it (the variety of different cultures and languages) seems to be dangerous for our unity. But, the promotion of multiculturalism solves this problem. Cinema can play an effective role for promoting multiculturalism in Indian society. Hindi is the mass language of northern parts of India and so Hindi films are very famous in north. Similarly, Tamil is the base language of all south Indian languages. So, Tamil films are very famous and popular in south. The study focuses on how far the people are aware of the reimbursement and negative aspects of multiculturalism in society. How much Indian films are effective for the promotion of multiculturalism?

Keywords
Multiculturalism cinema society attitudes
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