Media Advocacy and Youth

Abstract

Media Advocacy is defined as the systematic and strategic use of mass media like newspapers, radio, television, web publications and blogs in order to put pressure on policymakers by mobilizing community groups. It largely depends on news coverage by media, that how the different groups of the society makes their opinion for certain Government or Non- Government activities and the social issues. The main activities of media advocates are publicizing the events, writing letters to the editors, releasing data to the news media but in more focused and strategic way energy, enthusiasm, morality, and diligence. No doubt we have progressed a lot in the last 62 years but the development pace would have been completely different had some young torchbearers led this process of development.