Mass Media Exposure and Awareness About Family Planning and Reproductive Health Among Child Bearing Women in Silchartown of Assam

Dr. G. P. Pandey

doi:10.65301/ijcd.2013.3.2.8

Articles Vol. 3 Issue 2 Jul - Sep 2013

DOI 10.65301/ijcd.2013.3.2.8

Mass Media Exposure and Awareness About Family Planning and Reproductive Health Among Child Bearing Women in Silchartown of Assam

Authors

DR

Dr. G. P. Pandey

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Published 2013-09-30

Pages 09-16

Abstract

India was the first sovereign nation to have implemented family planning programme way back in 1952 but paradoxically even with the expansion and reach of mass media, India is the second most populous country in the world today. The success story of any developing country is based on the overall development of its women folk. Their overall growth not only uplifts a particular woman but influences the overall development of her family as a whole. These virtues, ideas and thoughts still remain in its theoretical phase to the women of India. Time and again an opposite picture has been revealed of our women folk. Illiteracy, poverty, malnutrition, health hazards, male dominance and customs have grasped the root level of the mindset of majority of Indian women folk. Educational programmes through mass media pertaining to reproductive health can bring in the much required changes to curb the menaces prevailing in our society in this regard. Mass Media today has widened the mental horizon of the people by providing sound knowledge about reproductive health care especially family planning, female infanticide, female foeticide, family size, antenatal care, postnatal care etc. In fact, it has the ability to bring positive changes for health consciousness and encouraging an adoption of healthful lifestyles among the people. Thus, the proposed study is aimed to assess the role of mass media exposure of women in urban areas in generating the awareness about family planning and reproductive health in Silchar town of Assam.

References

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Chauhan, Abha. (1990): “Tribal Women and Social Change in India”, Etawah Aditya, A.C. Brothers.
Choudhary, Alpana.: “Mass Media and Awareness about HIV/AIDS(A comparative study among the college students of Aizwal and Silchar town)”.
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Websites
Google search
www.nrhm.com

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How to Cite

Dr. G. P. Pandey . (2013). Mass Media Exposure and Awareness About Family Planning and Reproductive Health Among Child Bearing Women in Silchartown of Assam. International Journal of Communication Development , 3(2), 09-16.

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International Journal of Communication Development

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ISSN 2231-2498

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[1] Agarwalla,Vir Bala.(1992): “Mass Media in Rural Development”, Communicator.

[2] Chauhan, Abha. (1990): “Tribal Women and Social Change in India”, Etawah Aditya, A.C. Brothers.

[3] Choudhary, Alpana.: “Mass Media and Awareness about HIV/AIDS(A comparative study among the college students of Aizwal and Silchar town)”.

[4] Curran, James and Gurevitch, Michael.(1996): “Mass Media and Society”,(edt.),Arnold Publishers, New York.

[5] Damle,Y.B.(1956): “Communication of Modern Ideals: Knowledge of Indian Villagers”,Public Opinion Quarterly.

[6] De Fleur, Melvin and Rokeach, Sandra Bell.(1976): “Theories of Mass Communication”,Mckay,New York.

[7] Deodhar,P.S.(1996): “The Third Parent:Growth and Development of Indian Electronic Media”,Vikas Publishing House,New Delhi.

[8] Kumar, K.J (2004): “Mass Communication in India”, Jaico Publication House, Mumbai.

[9] Kulkarni, M.S (2005): “Women's Exposure to Mass Media and Use of Family Planning Methods: A Case Study of Goa”.

[10] Kunjakam, K.A (2002): “Feminism and Indian Realities”, Mittal publication,New Delhi.

[11] Kuthiala,B.K.(1995):Media and Development ,Banerjee ,A.K.(ed.)Communication and Development, UGC Special Assistance Programme, Dept. of Journalism and Communication in Banaras Hindu University, Varanasi.

[12] Lerner, D. (1958): “The Passing of Traditional Society”, Free Press, Chicago.

[13] Lerner, Daniel (1985): “The Passing of Traditional Society; Modernizing the Middle East” Free Press, Chicago.

[14] Mercer, Alex, (1992): “Disease, Mortality and Population in Transition”, Leicester University Press, London.

[15] Pandey, G.P. (1999): “Press and Social Change”, Manak Publication Pvt Ltd, Delhi.

[16] Pati, R.N (1992): “Health, Environment and Development”, Ashish Publishing House, New Delhi.

[17] Pauchauri, S.(1995): A Shift from Family Planning to Reproductive Health :New Challenges- an adoption of a paper entitled, “Defining a Reproductive Health Package for India: A Proposed Framework Published as a Population Council Regional Working Paper for South and East Asia, No.4.

[18] Rahman, Mohammad Shafiqur and Rahman, Mohammad Lutfor. (2007): “Media and education play a tremendous role in mounting AIDS awareness among married couples in Bangladesh”.

[19] Rao, K.G (1947): “Studies in Family Planning”, Abhinav, New Delhi.

[20] Regmi, K (2008): “Opportunities and challenges of sexual health services among young people: A study in Nepal”.

[21] Vilanilam,N.(2004): “Communication and Mass Communication in India”,B.R.Publishing Corporation,Delhi.

[22] Websites

[23] Google search

[24] www.nrhm.com