The study analyzes the homepage of corporate websites of five public sector undertakings of India that have attained Maharatna status. It primarily focuses on the homepage content that makes the crucial first impression, thereby facilitating the citizen government interaction. The total content and the manner of presentation of the homepage along with parameters like accessibility, usability and navigability have been studied in the research. The study attempts to identify the strengths and weaknesses in presentation of the corporate websites of government companies that are biggest in terms of revenue generation in India. It was identified that these corporate websites are available in both English and Hindi language in order to reach the maximum possible public. It was also found that these websites are yet to exploit the advantage of interactive features like the audiovisual
Content Analysis of Homepage of Corporate Websites Ofmaharatna Companies in India
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Published 2013-09-30
Pages 17-29
Abstract
Keywords
Content Analysis
Homepage
Corporate Website
PSU
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