Peer-Reviewed Open Access Journal

International Journal of Communication Development

The International Journal of Communication Development (IJCD) is a new journal devoted to the analysis of communication, mass media and development in a global context in both Indian and...

P-ISSN: 2231-2498 English Since 2011
Current Issue

Vol. 3 No. 3 (2013)

Articles Vol. 3 Issue 3 Oct - Dec 2013
DOI 10.65301/ijcd.2013.3.3.13

Human Rights Perspective and Public Awareness: The Medium of Hindi Films

Authors
PhD Research Scholar Centre for Electronic Media, School of Media and Communication Pondicherry Central University, Puducherry.
82 Views
131 Downloads
Published 2013-12-30
Pages 06-13
Abstract

Everybody has the right to live equally and peacefully and human rights protect people and their basic needs for this. But people can use their rights only if they possess certain degree of knowledge about it. Film is the effective and powerful medium of communication. It can equally reach to all sections of the society such as rich, poor, literate, illiterate. It can play an important role for public awareness about human rights. The present paper aims at the study of Indian Hindi film till 1990, how it portrays human rights perspective to its audience and provides effective education as well as how film is acting as a change agent for the audience on the basis of human rights. This paper studies how effectively the medium of film is portraying the issue of human rights and how it is disseminating the information and promoting awareness among the public. The basic aim of this study is to find out how different  genres of film deals with same content and how their attempt for awareness or effectiveness is different from one another. It tries to analyze which genre of film effectively disseminated information or awareness to the audience about human rights perspective and how the film medium deals with every evil practices of society and portrays it. The content analysis in qualitative methodology has been used in this study. This study is based on Hindi films which were shown before 1990. It deals with how film acts as an effective medium for providing useful information and education to its audience on human rights perspective  

Keywords
Indian Film Human rights perspective education
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